Product Code: ETC130086 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Indonesia is the fourth-largest rum market in Asia. Indonesia Rum Market is anticpated to rise significantly. The majority of the country`s consumption consists of local brands, such as Angkasa and Pasokan. However, there has been a steady growth in foreign brands as well over the past few years due to increased urbanization and higher disposable incomes among Indonesias.
The rising income levels amongst Indonesia households have resulted in an increase in consumer spending on alcoholic beverages such as rum. This trend is expected to continue going forward owing to economic development across the country. Indonesia has one of the youngest populations when compared to other countries within Asia Pacific region; this implies potential for higher demand going forward from this key demographic segment which prefers more premium liquor options including Rum. Leading companies operating within Indonesia Alcoholic Beverage industry are investing heavily for expansion into rural areas across Indonesia through strategic partnerships and investments that focus on product innovation and marketing initiatives aimed at targeting new consumers segments beyond the traditional customers base thus driving up sales volumes significantly.
High taxation regime imposed on alcoholic beverages is resulting in high prices making them unaffordable for lower/middle-income groups thereby restraining demand from these socio-economic classes. Stringent regulations & laws related to advertising & promotion activities are resulting into limited presence & visibility of products especially during prime time television slots further hampering brand building initiatives by manufacturers.
Indonesia Rum |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Rum Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Rum Market Revenues & Volume, 2020 & 2027F |
3.3 Indonesia Rum Market - Industry Life Cycle |
3.4 Indonesia Rum Market - Porter's Five Forces |
3.5 Indonesia Rum Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.6 Indonesia Rum Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Indonesia Rum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Rum Market Trends |
6 Indonesia Rum Market, By Types |
6.1 Indonesia Rum Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Rum Market Revenues & Volume, By Type, 2018 - 2027F |
6.1.3 Indonesia Rum Market Revenues & Volume, By Golden, 2018 - 2027F |
6.1.4 Indonesia Rum Market Revenues & Volume, By Dark, 2018 - 2027F |
6.1.5 Indonesia Rum Market Revenues & Volume, By White, 2018 - 2027F |
6.1.6 Indonesia Rum Market Revenues & Volume, By Spiced, 2018 - 2027F |
6.2 Indonesia Rum Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Rum Market Revenues & Volume, By On-trade, 2018 - 2027F |
6.2.3 Indonesia Rum Market Revenues & Volume, By Off-trade, 2018 - 2027F |
7 Indonesia Rum Market Import-Export Trade Statistics |
7.1 Indonesia Rum Market Export to Major Countries |
7.2 Indonesia Rum Market Imports from Major Countries |
8 Indonesia Rum Market Key Performance Indicators |
9 Indonesia Rum Market - Opportunity Assessment |
9.1 Indonesia Rum Market Opportunity Assessment, By Type, 2020 & 2027F |
9.2 Indonesia Rum Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
10 Indonesia Rum Market - Competitive Landscape |
10.1 Indonesia Rum Market Revenue Share, By Companies, 2020 |
10.2 Indonesia Rum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |