| Product Code: ETC346348 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Indonesia`s import trend for the shaving cream market experienced a decline from 2023 to 2024, with a growth rate of -4.99%. The compound annual growth rate (CAGR) for imports over the period 2020-2024 was 1.03%. This negative import momentum could be attributed to shifts in consumer preferences, changes in trade policies, or market saturation affecting demand for shaving cream products in the Indonesian market.
By 2027, Indonesia's Shaving Cream market is forecasted to achieve a growing growth rate of 9.68%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

The shaving cream market in Indonesia remains robust, driven by the grooming and personal care needs of both men and women. Shaving cream continues to be an essential grooming product, and with an expanding population, the market shows no signs of decline. Manufacturers are innovating to meet consumer demands for quality and skin-friendly products.
The shaving cream market in Indonesia is experiencing steady growth, primarily driven by shifting grooming habits and lifestyle changes among the male population. As Indonesia men increasingly adopt a clean-shaven or well-groomed appearance, the demand for shaving cream has risen. Moreover, the growth of the personal care industry in Indonesia and the emergence of grooming as an essential part of self-presentation have contributed to the market`s expansion. Additionally, innovations in shaving cream formulations, such as those enriched with moisturizing agents and skin-soothing ingredients, are attracting consumers seeking a comfortable and irritation-free shaving experience. Furthermore, aggressive marketing strategies and product promotions by leading brands have increased consumer awareness and brand loyalty. As a result, the Indonesia shaving cream market is poised for continued growth, driven by evolving grooming trends and product innovations.
The Indonesia shaving cream market faces multiple hurdles. One significant challenge is the strong cultural preference for facial hair in some regions, which reduces the demand for shaving products. Moreover, traditional methods like manual razors are still widely used, limiting the growth potential for shaving cream. Market players must consider these cultural factors and promote the convenience and hygiene aspects of using shaving cream to overcome resistance to change. Additionally, pricing strategies need to be competitive to capture the market, and manufacturers should focus on product innovation to cater to the evolving grooming preferences of consumers.
The shaving cream market in Indonesia faced challenges as personal grooming routines changed during lockdowns. With remote work and reduced social interactions, some consumers reduced their grooming habits, impacting demand. However, the market showed resilience as people gradually returned to their regular grooming routines.
The shaving cream market in Indonesia is characterized by a mix of domestic and international players. Gillette, a well-established global brand, has a strong presence in this market with its range of shaving creams and razors. Local brands like Surya and Belia are also prominent players, offering affordable yet effective shaving cream options for Indonesian consumers. These local brands have gained popularity by tailoring their products to meet the specific needs of the Indonesian market, including formulations suitable for the tropical climate.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Shaving Cream Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Shaving Cream Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Shaving Cream Market - Industry Life Cycle |
3.4 Indonesia Shaving Cream Market - Porter's Five Forces |
3.5 Indonesia Shaving Cream Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Indonesia Shaving Cream Market Revenues & Volume Share, By Applications , 2021 & 2031F |
3.7 Indonesia Shaving Cream Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F |
4 Indonesia Shaving Cream Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of Indonesian consumers leading to higher spending on grooming products. |
4.2.2 Growing awareness about personal grooming and hygiene among Indonesian men. |
4.2.3 Rise in urbanization and Western influence leading to greater adoption of shaving products. |
4.3 Market Restraints |
4.3.1 Intense competition from both local and international shaving cream brands. |
4.3.2 Price sensitivity among Indonesian consumers affecting purchasing decisions. |
4.3.3 Cultural preferences for traditional shaving methods impacting the demand for shaving creams. |
5 Indonesia Shaving Cream Market Trends |
6 Indonesia Shaving Cream Market, By Types |
6.1 Indonesia Shaving Cream Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Shaving Cream Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 Indonesia Shaving Cream Market Revenues & Volume, By Aftershave, 2021-2031F |
6.1.4 Indonesia Shaving Cream Market Revenues & Volume, By Pre-shave, 2021-2031F |
6.1.5 Indonesia Shaving Cream Market Revenues & Volume, By , 2021-2031F |
6.2 Indonesia Shaving Cream Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Shaving Cream Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Indonesia Shaving Cream Market Revenues & Volume, By Hotel, 2021-2031F |
6.2.4 Indonesia Shaving Cream Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.5 Indonesia Shaving Cream Market Revenues & Volume, By , 2021-2031F |
6.3 Indonesia Shaving Cream Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Shaving Cream Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.3.3 Indonesia Shaving Cream Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.4 Indonesia Shaving Cream Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.3.5 Indonesia Shaving Cream Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.6 Indonesia Shaving Cream Market Revenues & Volume, By Online Retail, 2021-2031F |
7 Indonesia Shaving Cream Market Import-Export Trade Statistics |
7.1 Indonesia Shaving Cream Market Export to Major Countries |
7.2 Indonesia Shaving Cream Market Imports from Major Countries |
8 Indonesia Shaving Cream Market Key Performance Indicators |
8.1 Number of new product launches in the shaving cream market. |
8.2 Growth in online sales of shaving cream products. |
8.3 Percentage increase in the number of male grooming salons offering shaving cream services. |
9 Indonesia Shaving Cream Market - Opportunity Assessment |
9.1 Indonesia Shaving Cream Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Indonesia Shaving Cream Market Opportunity Assessment, By Applications , 2021 & 2031F |
9.3 Indonesia Shaving Cream Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F |
10 Indonesia Shaving Cream Market - Competitive Landscape |
10.1 Indonesia Shaving Cream Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Shaving Cream Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |