| Product Code: ETC053288 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Indonesia`s import momentum for the toilet paper market exhibited a notable growth trend from 2023 to 2024, with a growth rate of 24.99%. The compound annual growth rate (CAGR) for the period of 2020 to 2024 stood at an impressive 40.11%. This surge in imports could be attributed to a shifting demand landscape or evolving trade policies impacting the market dynamics.
By 2027, the Toilet Paper market in Indonesia is anticipated to reach a growth rate of 9.68%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Indonesia toilet paper market is expected to grow at a CAGR of 5.5% during theperiod (2020-2026). Thiscan be attributed to increasing awareness among consumers about hygiene rising urbanization and per capita income in the country and growing demand for eco-friendly products.
Increasing consumer consciousness regarding personal hygiene due to the rise of pandemics such as COVID-19 has led to an increased demand for toilet papers in Indonesia. Additionally rapid urbanization coupled with rising disposable incomes are likely to boost sales of these products. Moreover manufacturers have been introducing more environmentally friendly varieties of toilet paper containing recycled content which has further fuelled its demand in recent times.
High cost associated with manufacturing eco-friendly tissue paper is one of the key challenges faced by manufacturers in this market. Also availability of substitutes such as bidets and cloth napkins may hinderopportunities for producers operating within thisover coming years.
Key players operating within Indonesia tissue paper market include Asia Pulp Paper Co. Indah Kiat Pulp Paper Tbk PT. APP Sinar Mas pulp and Paper Products Ltd. Lontar Papyrus Pulp And PaperTBK PT. Pratama Abadi Perdana PT. etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Toilet Paper Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Toilet Paper Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Toilet Paper Market - Industry Life Cycle |
3.4 Indonesia Toilet Paper Market - Porter's Five Forces |
3.5 Indonesia Toilet Paper Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 Indonesia Toilet Paper Market Revenues & Volume Share, By Application, 2020 & 2030F |
4 Indonesia Toilet Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices in Indonesia |
4.2.2 Growth in the tourism sector leading to higher demand for toilet paper in hotels and other accommodation facilities |
4.2.3 Rising disposable income of the population driving the adoption of premium toilet paper products |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in a price-conscious market like Indonesia |
4.3.2 Competition from alternative products like bidets or wet wipes |
4.3.3 Environmental concerns leading to a shift towards eco-friendly and sustainable toilet paper options |
5 Indonesia Toilet Paper Market Trends |
6 Indonesia Toilet Paper Market, By Types |
6.1 Indonesia Toilet Paper Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Toilet Paper Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 Indonesia Toilet Paper Market Revenues & Volume, By Pulp Paper, 2020-2030F |
6.1.4 Indonesia Toilet Paper Market Revenues & Volume, By Recycled Paper, 2020-2030F |
6.2 Indonesia Toilet Paper Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Toilet Paper Market Revenues & Volume, By Household, 2020-2030F |
6.2.3 Indonesia Toilet Paper Market Revenues & Volume, By Commercial, 2020-2030F |
7 Indonesia Toilet Paper Market Import-Export Trade Statistics |
7.1 Indonesia Toilet Paper Market Export to Major Countries |
7.2 Indonesia Toilet Paper Market Imports from Major Countries |
8 Indonesia Toilet Paper Market Key Performance Indicators |
8.1 Consumer awareness surveys on hygiene practices and toilet paper usage |
8.2 Growth in the number of hotels and tourist accommodations in Indonesia |
8.3 Adoption rate of premium toilet paper products with added features like fragrance or softness |
9 Indonesia Toilet Paper Market - Opportunity Assessment |
9.1 Indonesia Toilet Paper Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 Indonesia Toilet Paper Market Opportunity Assessment, By Application, 2020 & 2030F |
10 Indonesia Toilet Paper Market - Competitive Landscape |
10.1 Indonesia Toilet Paper Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Toilet Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |