| Product Code: ETC5381094 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Ireland saw significant import shipments of postcards, with the UK, China, Areas, nes, Italy, and India emerging as top exporting countries. The market remained highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). The impressive Compound Annual Growth Rate (CAGR) of 34.86% from 2020 to 2024 demonstrates a thriving market. Moreover, the growth rate of 7.73% from 2023 to 2024 indicates sustained momentum in the postcard import sector. Ireland continues to attract diverse sources for postcard imports, fueling its market expansion and international trade relations.

The Postcard market in Ireland is projected to grow at a stable growth rate of 0.09% by 2027, highlighting the country's increasing focus on advanced technologies within the Europe region, where Germany holds the dominant position, followed closely by United Kingdom, France, Italy and Russia, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Postcard Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Postcard Market - Industry Life Cycle |
3.4 Ireland Postcard Market - Porter's Five Forces |
3.5 Ireland Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ireland Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Ireland Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Ireland Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Ireland |
4.2.2 Increasing popularity of sending postcards as personalized gifts |
4.2.3 Rising demand for unique and locally made postcards |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media greetings |
4.3.2 Impact of economic fluctuations on discretionary spending |
4.3.3 Environmental concerns related to paper waste and carbon footprint of postcard production |
5 Ireland Postcard Market Trends |
6 Ireland Postcard Market Segmentations |
6.1 Ireland Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ireland Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Ireland Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Ireland Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Ireland Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Ireland Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Ireland Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Ireland Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Ireland Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Ireland Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Ireland Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Ireland Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Ireland Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Ireland Postcard Market Import-Export Trade Statistics |
7.1 Ireland Postcard Market Export to Major Countries |
7.2 Ireland Postcard Market Imports from Major Countries |
8 Ireland Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting Ireland |
8.2 Percentage of postcards sold that are personalized |
8.3 Sales of postcards featuring local landmarks or cultural motifs |
9 Ireland Postcard Market - Opportunity Assessment |
9.1 Ireland Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ireland Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Ireland Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Ireland Postcard Market - Competitive Landscape |
10.1 Ireland Postcard Market Revenue Share, By Companies, 2024 |
10.2 Ireland Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |