| Product Code: ETC7638664 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite the negative compound annual growth rate (CAGR) from 2020 to 2024, the Ireland protein powder supplements import market experienced a remarkable growth spurt of 28.48% from 2023 to 2024. The top exporting countries to Ireland in 2024, including the UK, Netherlands, China, Poland, and Philippines, continue to dominate the market, leading to a very high concentration level indicated by the Herfindahl-Hirschman Index (HHI). This data suggests a dynamic and competitive landscape for protein powder supplements in Ireland, with potential for further market expansion and diversification in the coming years.

The Ireland Protein Powder Supplements Market has experienced significant growth in recent years, driven by increasing health and fitness awareness among consumers. The market is characterized by a wide range of products catering to various dietary needs, including whey protein, plant-based protein, and other specialized formulations. Key factors driving market growth include the popularity of fitness activities, rising disposable incomes, and growing interest in healthy lifestyles. Major players in the market include international brands as well as local manufacturers offering innovative products to meet consumer demands. The market is expected to continue its growth trajectory, fueled by product innovation, expanding distribution channels, and the increasing adoption of protein supplements as part of daily nutrition and fitness routines.
The Ireland Protein Powder Supplements market is experiencing significant growth due to the increasing health consciousness among consumers and the rising popularity of fitness and sports activities. Plant-based protein powders are gaining traction as more consumers opt for vegan and vegetarian options. Additionally, the demand for clean label and natural ingredients is driving innovation in the market, with companies introducing products free from artificial additives and sweeteners. E-commerce platforms are playing a crucial role in expanding the reach of protein powder supplements to a wider audience. Opportunities lie in targeting specific consumer segments such as athletes, older adults, and individuals looking to manage weight or improve muscle mass. Collaborations with fitness centers, health professionals, and influencers can further enhance brand visibility and credibility in the market.
In the Ireland Protein Powder Supplements Market, some challenges include increasing competition from both domestic and international brands, regulatory changes and uncertainty regarding health and safety standards, fluctuating raw material costs, and changing consumer preferences towards more natural and plant-based protein sources. Additionally, the market faces the challenge of educating consumers about the benefits of protein powder supplements and dispelling myths surrounding their usage. Brand loyalty and trust are also key challenges as consumers are becoming more discerning and informed, leading to a need for companies to differentiate themselves through quality, transparency, and innovation in order to stand out in a crowded marketplace.
The Ireland Protein Powder Supplements Market is primarily driven by the increasing health consciousness among consumers, leading to a growing demand for products that support fitness and muscle building goals. The rising popularity of sports and fitness activities, coupled with an emphasis on a healthy lifestyle, has fueled the demand for protein powder supplements in Ireland. Additionally, the growing awareness about the benefits of protein supplements in weight management and overall well-being has further contributed to market growth. The availability of a wide variety of protein powder products, including plant-based options and innovative formulations, also plays a significant role in driving consumer interest and expanding the market in Ireland. Overall, the market is expected to continue its growth trajectory as consumers prioritize health and wellness in their daily routines.
In Ireland, the protein powder supplements market is subject to regulations by the Food Safety Authority of Ireland (FSAI) to ensure the safety and quality of products. The FSAI oversees labeling requirements, ingredient standards, and advertising restrictions to protect consumers. Additionally, the Irish government enforces regulations on the importation and distribution of protein powder supplements to uphold product authenticity and prevent health risks. Manufacturers and distributors in the Ireland protein powder supplements market must comply with these government policies to maintain consumer trust and market integrity.
The Ireland Protein Powder Supplements Market is poised for steady growth in the coming years, driven by increasing health and fitness consciousness among consumers. The trend towards a healthier lifestyle, coupled with a growing emphasis on sports and fitness activities, is boosting demand for protein powder supplements in Ireland. Additionally, the rise of online retail channels and e-commerce platforms is making these products more accessible to a wider consumer base. As consumers become more aware of the benefits of protein supplements for muscle recovery, weight management, and overall well-being, the market is expected to expand further. Key players in the industry are likely to focus on product innovation, marketing strategies, and partnerships with fitness influencers to capitalize on this growing trend and solidify their position in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Protein Powder Supplements Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Protein Powder Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Protein Powder Supplements Market - Industry Life Cycle |
3.4 Ireland Protein Powder Supplements Market - Porter's Five Forces |
3.5 Ireland Protein Powder Supplements Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Ireland Protein Powder Supplements Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Ireland Protein Powder Supplements Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ireland Protein Powder Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and fitness consciousness among the Irish population |
4.2.2 Growing trend of vegan and plant-based diets |
4.2.3 Rising disposable income leading to higher spending on health and wellness products |
4.3 Market Restraints |
4.3.1 High cost of protein powder supplements compared to traditional sources of protein |
4.3.2 Availability of alternative protein sources in the market |
4.3.3 Lack of awareness about the benefits and usage of protein powder supplements |
5 Ireland Protein Powder Supplements Market Trends |
6 Ireland Protein Powder Supplements Market, By Types |
6.1 Ireland Protein Powder Supplements Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Ireland Protein Powder Supplements Market Revenues & Volume, By Source, 2021- 2031F |
6.1.3 Ireland Protein Powder Supplements Market Revenues & Volume, By Plant, 2021- 2031F |
6.1.4 Ireland Protein Powder Supplements Market Revenues & Volume, By Animal, 2021- 2031F |
6.2 Ireland Protein Powder Supplements Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Ireland Protein Powder Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.2.3 Ireland Protein Powder Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.2.4 Ireland Protein Powder Supplements Market Revenues & Volume, By Bar, 2021- 2031F |
6.3 Ireland Protein Powder Supplements Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Ireland Protein Powder Supplements Market Revenues & Volume, By Store-Based, 2021- 2031F |
6.3.3 Ireland Protein Powder Supplements Market Revenues & Volume, By Non-Store-Based, 2021- 2031F |
7 Ireland Protein Powder Supplements Market Import-Export Trade Statistics |
7.1 Ireland Protein Powder Supplements Market Export to Major Countries |
7.2 Ireland Protein Powder Supplements Market Imports from Major Countries |
8 Ireland Protein Powder Supplements Market Key Performance Indicators |
8.1 Number of health and fitness centers offering protein powder supplements |
8.2 Percentage of consumers adopting plant-based diets |
8.3 Growth in online searches for protein powder supplements |
8.4 Number of new product launches in the protein powder supplements market |
8.5 Consumer satisfaction and repeat purchase rate for protein powder supplements |
9 Ireland Protein Powder Supplements Market - Opportunity Assessment |
9.1 Ireland Protein Powder Supplements Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Ireland Protein Powder Supplements Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Ireland Protein Powder Supplements Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ireland Protein Powder Supplements Market - Competitive Landscape |
10.1 Ireland Protein Powder Supplements Market Revenue Share, By Companies, 2024 |
10.2 Ireland Protein Powder Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |