| Product Code: ETC4902294 | Publication Date: Nov 2023 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Ireland`s toys and games import market continued to be dominated by top exporters such as China, Czechia, and Vietnam, with a notable increase in shipments from the UK. The high Herfindahl-Hirschman Index (HHI) suggests a concentrated market, while the steady compound annual growth rate (CAGR) of 4.71% from 2020-2024 indicates consistent expansion. The significant growth rate of 8.29% in 2024 reflects a buoyant market for toys and games imports in Ireland, highlighting opportunities for businesses in this sector to thrive.

3 Ireland Toys and Games Market Overview |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Toys and Games Market Revenues & Volume, 2022 & 2032F |
3.3 Ireland Toys and Games Market - Industry Life Cycle |
3.4 Ireland Toys and Games Market - Porter's Five Forces |
3.5 Ireland Toys and Games Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Ireland Toys and Games Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Ireland Toys and Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Ireland leading to increased spending on toys and games |
4.2.2 Innovation in toy and game products, including technological advancements and educational value |
4.2.3 Increasing focus on childhood development and learning through play |
4.3 Market Restraints |
4.3.1 Regulatory restrictions on certain toy materials or products |
4.3.2 Competition from digital entertainment and video games |
4.3.3 Seasonality of toy and game sales, such as peak demand during holidays |
5 Ireland Toys and Games Market Trends |
6 Ireland Toys and Games Market Segmentations |
6.1 Ireland Toys and Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Ireland Toys and Games Market Revenues & Volume, By Games and Puzzles, 2022 - 2032F |
6.1.3 Ireland Toys and Games Market Revenues & Volume, By Video Games, 2022 - 2032F |
6.1.4 Ireland Toys and Games Market Revenues & Volume, By Construction Toys, 2022 - 2032F |
6.1.5 Ireland Toys and Games Market Revenues & Volume, By Dolls and Accessories, 2022 - 2032F |
6.1.6 Ireland Toys and Games Market Revenues & Volume, By Outdoor and Sports Toys, 2022 - 2032F |
6.1.7 Ireland Toys and Games Market Revenues & Volume, By Other, 2022 - 2032F |
6.2 Ireland Toys and Games Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ireland Toys and Games Market Revenues & Volume, By Online Channel, 2022 - 2032F |
6.2.3 Ireland Toys and Games Market Revenues & Volume, By Offline Channel, 2022 - 2032F |
7 Ireland Toys and Games Market Import-Export Trade Statistics |
7.1 Ireland Toys and Games Market Export to Major Countries |
7.2 Ireland Toys and Games Market Imports from Major Countries |
8 Ireland Toys and Games Market Key Performance Indicators |
8.1 Average time spent by children playing with toys and games |
8.2 Number of new product launches and innovations in the market |
8.3 Percentage of parents who prioritize educational value when purchasing toys and games |
9 Ireland Toys and Games Market - Opportunity Assessment |
9.1 Ireland Toys and Games Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Ireland Toys and Games Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Ireland Toys and Games Market - Competitive Landscape |
10.1 Ireland Toys and Games Market Revenue Share, By Companies, 2025 |
10.2 Ireland Toys and Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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