| Product Code: ETC5595738 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The digital out-of-home (DOOH) advertising market in Israel leverages digital screens and billboards to deliver targeted advertisements in public spaces. This market is driven by advancements in display technology and data analytics, enhancing the effectiveness and engagement of advertising campaigns.
The Israel Digital Out of Home (DOOH) market is witnessing rapid growth driven by the digital transformation of traditional out-of-home advertising methods. Digital signage offers dynamic content delivery, targeted advertising, and real-time campaign management capabilities, making it a preferred choice for advertisers looking to engage with their target audience effectively. Moreover, advancements in display technologies, such as high-definition screens and interactive touch panels, are enhancing the visual impact of DOOH advertisements. Additionally, the integration of data analytics and audience measurement tools enables advertisers to measure the effectiveness of their campaigns and optimize content strategies, further driving market growth in Israel. Furthermore, the increasing adoption of DOOH solutions in retail, transportation, and hospitality sectors is expected to fuel market expansion in the forecast period.
Challenges in the digital out-of-home market include addressing concerns regarding ad viewability, audience targeting, and measuring campaign effectiveness. Developing innovative ad formats and leveraging data analytics are essential for market success.
In Israel, regulations governing digital out-of-home advertising focus on content standards, location permissions, and environmental impact. The government works closely with advertisers and stakeholders to balance commercial interests with public space aesthetics and safety concerns.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Israel Digital Out of Home Market Overview |
3.1 Israel Country Macro Economic Indicators |
3.2 Israel Digital Out of Home Market Revenues & Volume, 2021 & 2031F |
3.3 Israel Digital Out of Home Market - Industry Life Cycle |
3.4 Israel Digital Out of Home Market - Porter's Five Forces |
3.5 Israel Digital Out of Home Market Revenues & Volume Share, By Product , 2021 & 2031F |
3.6 Israel Digital Out of Home Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Israel Digital Out of Home Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Israel Digital Out of Home Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital advertising: More advertisers are shifting towards digital out-of-home advertising due to its effectiveness in reaching a wider audience. |
4.2.2 Technological advancements: Innovations in display technologies and data analytics are enhancing the capabilities and efficiency of digital out-of-home advertising. |
4.2.3 Growing urbanization: As urban populations increase in Israel, there is a higher demand for targeted and impactful advertising, which digital out-of-home can provide. |
4.3 Market Restraints |
4.3.1 Regulatory challenges: Strict regulations regarding outdoor advertising content and placement can hinder the growth of the digital out-of-home market in Israel. |
4.3.2 High initial investment costs: Implementing digital out-of-home advertising solutions can be costly, especially for small and medium-sized businesses. |
4.3.3 Limited reach in rural areas: The concentration of digital out-of-home advertising in urban centers may limit its effectiveness in reaching audiences in rural regions of Israel. |
5 Israel Digital Out of Home Market Trends |
6 Israel Digital Out of Home Market Segmentations |
6.1 Israel Digital Out of Home Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Israel Digital Out of Home Market Revenues & Volume, By Billboard, 2021-2031F |
6.1.3 Israel Digital Out of Home Market Revenues & Volume, By Street Furniture, 2021-2031F |
6.1.4 Israel Digital Out of Home Market Revenues & Volume, By Transit, 2021-2031F |
6.2 Israel Digital Out of Home Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Israel Digital Out of Home Market Revenues & Volume, By Indoor , 2021-2031F |
6.2.3 Israel Digital Out of Home Market Revenues & Volume, By Outdoor, 2021-2031F |
6.3 Israel Digital Out of Home Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Israel Digital Out of Home Market Revenues & Volume, By Commercial, 2021-2031F |
6.3.3 Israel Digital Out of Home Market Revenues & Volume, By Infrastructural, 2021-2031F |
6.3.4 Israel Digital Out of Home Market Revenues & Volume, By Institutional, 2021-2031F |
7 Israel Digital Out of Home Market Import-Export Trade Statistics |
7.1 Israel Digital Out of Home Market Export to Major Countries |
7.2 Israel Digital Out of Home Market Imports from Major Countries |
8 Israel Digital Out of Home Market Key Performance Indicators |
8.1 Audience engagement metrics: Measure the level of audience interaction and engagement with digital out-of-home ads, such as dwell time and click-through rates. |
8.2 Content relevancy: Assess the relevance of the content displayed on digital out-of-home screens to ensure it resonates with the target audience. |
8.3 Technology adoption rate: Monitor the rate at which new technologies and innovations are being adopted within the digital out-of-home market in Israel. |
9 Israel Digital Out of Home Market - Opportunity Assessment |
9.1 Israel Digital Out of Home Market Opportunity Assessment, By Product , 2021 & 2031F |
9.2 Israel Digital Out of Home Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Israel Digital Out of Home Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Israel Digital Out of Home Market - Competitive Landscape |
10.1 Israel Digital Out of Home Market Revenue Share, By Companies, 2024 |
10.2 Israel Digital Out of Home Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |