Product Code: ETC7663391 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Israel tampon market is a growing segment within the feminine hygiene industry, driven by increasing awareness about menstrual health and hygiene. Key players in the market include global brands like Tampax, as well as local brands catering to the specific needs of Israeli consumers. The market is characterized by a variety of tampon types, including applicator and non-applicator options, as well as different absorbency levels to meet the diverse preferences of women. Factors such as rising disposable income, changing lifestyle patterns, and a shift towards more convenient and hygienic menstrual products are contributing to the market`s expansion. Additionally, initiatives promoting menstrual hygiene education and sustainability practices are also influencing consumer choices in the Israel tampon market.
The Israel tampon market is experiencing a shift towards organic and sustainable products, driven by increasing consumer awareness of health and environmental issues. This trend presents opportunities for companies to introduce eco-friendly and biodegradable tampons to meet the growing demand for natural menstrual products. Additionally, there is a rising interest in innovative tampon designs, such as applicator-free or reusable options, catering to the preferences of environmentally conscious consumers. With the Israeli government recently removing the Value Added Tax (VAT) on menstrual products, there is a potential for increased affordability and accessibility of tampons in the market. Companies that focus on product innovation, sustainability, and affordability are well-positioned to capitalize on these trends and opportunities in the Israel tampon market.
The Israel tampon market faces several challenges, including cultural taboos surrounding menstruation that may limit open discussions and education about menstrual hygiene products. Additionally, there is a lack of awareness and understanding among some consumers about the potential health risks associated with certain types of tampons, such as those made with synthetic materials or containing harmful chemicals. Regulatory restrictions and limited distribution channels also pose challenges for both local and international tampon brands looking to enter or expand in the Israeli market. Overall, the Israel tampon market requires targeted marketing strategies, education campaigns, and efforts to improve product accessibility and safety standards to address these challenges and better meet the needs of consumers.
The Israel Tampon Market is primarily driven by factors such as increasing awareness about menstrual hygiene, growing acceptance of feminine care products, and rising disposable income among women. Additionally, the availability of a wide range of tampon products, including organic and biodegradable options, is also contributing to market growth. Changing lifestyle patterns, urbanization, and the influence of western culture are further boosting the demand for tampons in Israel. Moreover, initiatives by government and non-profit organizations to educate women about menstrual health and hygiene are playing a significant role in driving the market. Overall, the Israel Tampon Market is witnessing steady growth due to these key drivers.
Government policies in Israel regarding the tampon market are focused on reducing the financial burden on consumers by eliminating the value-added tax (VAT) on menstrual products. In 2019, Israel`s government officially removed the 17% VAT on tampons and sanitary pads, aiming to make these essential products more affordable and accessible for women. This policy change aligns with the global movement advocating for the elimination of the "tampon tax" as a means to promote gender equality and address the financial challenges faced by individuals who menstruate. Additionally, the government has also implemented initiatives to raise awareness about menstrual health and hygiene, emphasizing the importance of using safe and effective menstrual products.
The Israel tampon market is expected to experience steady growth in the coming years due to increasing awareness about menstrual hygiene and the growing acceptance of tampons as a convenient and effective menstrual product. Factors such as the rising number of women in the workforce and changing lifestyle preferences are also likely to drive market growth. Additionally, the availability of a wide range of tampon products catering to different needs and preferences, along with innovations in product design and materials, will further contribute to market expansion. As more women in Israel embrace tampons as a preferred menstrual product, the market is forecasted to witness continuous growth and offer opportunities for both domestic and international tampon manufacturers to expand their presence and offerings in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Israel Tampon Market Overview |
3.1 Israel Country Macro Economic Indicators |
3.2 Israel Tampon Market Revenues & Volume, 2021 & 2031F |
3.3 Israel Tampon Market - Industry Life Cycle |
3.4 Israel Tampon Market - Porter's Five Forces |
3.5 Israel Tampon Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Israel Tampon Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Israel Tampon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about menstrual hygiene |
4.2.2 Growing female population in Israel |
4.2.3 Rising disposable income leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Cultural taboos surrounding menstruation |
4.3.2 Availability of alternative menstrual products in the market |
5 Israel Tampon Market Trends |
6 Israel Tampon Market, By Types |
6.1 Israel Tampon Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Israel Tampon Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Israel Tampon Market Revenues & Volume, By Regular 6-9g, 2021- 2031F |
6.1.4 Israel Tampon Market Revenues & Volume, By Super 9-12g, 2021- 2031F |
6.1.5 Israel Tampon Market Revenues & Volume, By Super Plus 12-15g, 2021- 2031F |
6.2 Israel Tampon Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Israel Tampon Market Revenues & Volume, By Retail Channel, 2021- 2031F |
6.2.3 Israel Tampon Market Revenues & Volume, By Online Channel, 2021- 2031F |
7 Israel Tampon Market Import-Export Trade Statistics |
7.1 Israel Tampon Market Export to Major Countries |
7.2 Israel Tampon Market Imports from Major Countries |
8 Israel Tampon Market Key Performance Indicators |
8.1 Average revenue per user |
8.2 Number of new product innovations in the market |
8.3 Percentage of women using tampons regularly |
9 Israel Tampon Market - Opportunity Assessment |
9.1 Israel Tampon Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Israel Tampon Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Israel Tampon Market - Competitive Landscape |
10.1 Israel Tampon Market Revenue Share, By Companies, 2024 |
10.2 Israel Tampon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |