| Product Code: ETC048293 | Publication Date: Jan 2021 | Updated Date: Feb 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In 2024, Italy beer Market: Import Trend Analysis saw a consistent upward trend in imports. The demand for imported beers in Italy steadily increased, reflecting consumer preferences for a diverse range of beer offerings beyond domestic production.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Italy Beer Market Overview |
3.1 Italy Country Macro Economic Indicators |
3.2 Italy Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Italy Beer Market - Industry Life Cycle |
3.4 Italy Beer Market - Porter's Five Forces |
3.5 Italy Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Italy Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Italy Beer Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Italy Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
4 Italy Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Changing consumer preferences towards craft and specialty beers |
4.2.2 Increasing popularity of beer as a social drink among young adults |
4.2.3 Growth in tourism leading to higher demand for local and imported beer brands |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcohol sales and consumption |
4.3.2 Competition from other alcoholic beverages like wine and spirits |
4.3.3 Fluctuating raw material prices affecting production costs |
5 Italy Beer Market Trends |
6 Italy Beer Market, By Types |
6.1 Italy Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Italy Beer Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Italy Beer Market Revenues & Volume, By Lager, 2021 - 2031F |
6.1.4 Italy Beer Market Revenues & Volume, By Ale, 2021 - 2031F |
6.1.5 Italy Beer Market Revenues & Volume, By Stout & Porter, 2021 - 2031F |
6.1.6 Italy Beer Market Revenues & Volume, By Malt, 2021 - 2031F |
6.1.7 Italy Beer Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Italy Beer Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Italy Beer Market Revenues & Volume, By Popular Price, 2021 - 2031F |
6.2.3 Italy Beer Market Revenues & Volume, By Premium, 2021 - 2031F |
6.2.4 Italy Beer Market Revenues & Volume, By Super Premium, 2021 - 2031F |
6.3 Italy Beer Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Italy Beer Market Revenues & Volume, By Glass, 2021 - 2031F |
6.3.3 Italy Beer Market Revenues & Volume, By PET Bottle, 2021 - 2031F |
6.3.4 Italy Beer Market Revenues & Volume, By Metal Can, 2021 - 2031F |
6.3.5 Italy Beer Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Italy Beer Market, By Production |
6.4.1 Overview and Analysis |
6.4.2 Italy Beer Market Revenues & Volume, By Macro-brewery, 2021 - 2031F |
6.4.3 Italy Beer Market Revenues & Volume, By Micro-brewery, 2021 - 2031F |
6.4.4 Italy Beer Market Revenues & Volume, By Craft Brewery, 2021 - 2031F |
6.4.5 Italy Beer Market Revenues & Volume, By Others, 2021 - 2031F |
7 Italy Beer Market Import-Export Trade Statistics |
7.1 Italy Beer Market Export to Major Countries |
7.2 Italy Beer Market Imports from Major Countries |
8 Italy Beer Market Key Performance Indicators |
8.1 Number of craft beer breweries in Italy |
8.2 Percentage of beer sales from on-premise consumption (bars, restaurants, etc.) |
8.3 Level of beer exports from Italy to other countries |
9 Italy Beer Market - Opportunity Assessment |
9.1 Italy Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Italy Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Italy Beer Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Italy Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
10 Italy Beer Market - Competitive Landscape |
10.1 Italy Beer Market Revenue Share, By Companies, 2024 |
10.2 Italy Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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