Italy E-Cigarette Market (2024-2030) | Analysis, Size, Revenue, Trends, Growth, Forecast, Industry, Outlook, Value & Segmentation

Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Product Code: ETC000624 Publication Date: Jul 2024 Updated Date: Jul 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Italy E-Cigarette Market Highlights

Report Name Italy E-Cigarette Market
Forecast period 2024-2030
CAGR 5.2%
Growing Sector Modular/Re-Chargeable E-Cigarette

Topics Covered in Italy E-Cigarette Market Report

Italy E-Cigarette Market report thoroughly covers the market by Device Type, Demography, and Distribution. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Italy E-Cigarette Market Synopsis

The Italy E-Cigarette Market is witnessing substantial growth and is expected to continue its positive trend over the coming years. This expansion is primarily driven by the increasing awareness about the health risks associated with traditional smoking and the growing acceptance of e-cigarettes as a safer alternative.

According to 6Wresearch, the Italy E-Cigarette Market is projected to grow at a CAGR of 5.2% from 2024-2030. The rising inclination towards healthier lifestyles and the shift from conventional cigarettes to e-cigarettes among young adults and middle-aged groups are significant factors contributing to market growth. Moreover, technological advancements in e-cigarette devices, offering enhanced user experience and customization, are further propelling the market.

However, the market faces several challenges. Strict government regulations and policies regarding the sale and marketing of e-cigarettes pose significant obstacles. Additionally, the high cost of e-cigarette devices and the availability of counterfeit products can also hinder market growth. Public health concerns and debates over the safety of e-cigarettes continue to affect market dynamics.

Italy E-Cigarette Market Leading Players

Key players in the Italy E-Cigarette Market include British American Tobacco, Philip Morris International, and Japan Tobacco International. These companies have established a strong market presence through extensive product portfolios and strategic marketing initiatives. British American Tobacco is known for its innovative product designs and commitment to reducing the health impact of smoking. Philip Morris International focuses on scientific research and development to offer safer alternatives to traditional smoking. Japan Tobacco International leverages its global presence and expertise to cater to diverse consumer needs in the e-cigarette market.

Italy E-Cigarette Industry Government Initiatives

The Italian government has implemented several initiatives to regulate the e-cigarette market. Policies aimed at reducing youth access to e-cigarettes and stringent regulations on advertising and promotion are some measures taken to control the market. Additionally, efforts to ensure product safety and quality through standardized regulations are being enforced. These initiatives are expected to shape the market landscape and drive responsible market growth.

Future Insights of the Market

The Italy E-Cigarette Market is anticipated to witness significant growth due to increasing acceptance of e-cigarettes as a safer smoking alternative. The focus on technological advancements and innovation in e-cigarette devices will enhance user experience and attract a broader consumer base. The market will also benefit from the growing trend of smoking cessation and health-conscious behaviors among consumers. Furthermore, the expansion of distribution channels, both online and offline, will facilitate easier access to e-cigarette products, driving market growth. Overall, the Italy E-Cigarette Market shows promising potential with a focus on health, innovation, and regulatory compliance.

Market Segmentation By Device Type

According to Ravi Bhandari, Research Head, 6Wresearch, the Modular/Re-Chargeable E-Cigarette segment is currently leading the market. This dominance is attributed to the customization options and cost-effectiveness of these devices, which appeal to a wide range of consumers.

Market Segmentation By Demography

In terms of demography, the age group of 20-39 years is the most dominant user segment. This age group is more inclined towards adopting e-cigarettes as a smoking alternative and is more responsive to technological advancements and marketing strategies.

Market Segmentation By Distribution

Offline distribution channels hold the largest market share in Italy. This can be attributed to the preference for physical stores where consumers can seek advice and try products before purchasing. However, online sales are rapidly growing due to convenience and a wider range of product availability.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2020 to 2023.
  • Base Year 2023
  • Forecast Data until 2030.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • Italy E-Cigarette Market Overview
  • Italy E-Cigarette Market Outlook
  • Italy E-Cigarette Market Forecast
  • Historical data of the Italy E-Cigarette Market Revenues and Volume for the period 2020-2030.
  • Italy E-Cigarette Market Size & Italy E-Cigarette Market Forecast of Revenues and Volume until 2030F.
  • Historical Data of Italy E-Cigarette Market Revenues & Volume for the Period 2020-2030, By Device type.
  • Market Size & Forecast of Italy E-Cigarette Market Revenues & Volume until 2030F, By Device type.
  • Italy E-Cigarette Market Share, By Device Type, for the year 2030.
  • Market Size of Italy E-Cigarette Market Revenues, by Gender, for the year 2030.
  • Italy E-Cigarette Market Share, By Gender, for the year 2030.
  • Market Size of Italy E-Cigarette Market Revenues, by Demographic factors, for the year 2030.
  • Italy E-Cigarette Market Share, By Demographic factors, for the year 2030.
  • Market Size of Italy E-Cigarette Market Revenues, by Distribution, for the year 2030.
  • Italy E-Cigarette Market Share, By Distribution, for the year 2030.
  • Italy E-Cigarette Market Drivers
  • Italy E-Cigarette Market Restraints
  • Italy E-Cigarette Market Trends and Industry Life Cycle
  • Italy E-Cigarette Market Porter’s Five Force Analysis
  • Italy E-Cigarette Market Opportunity Assessment 
  • Italy E-Cigarette Market Share, By Players
  • Italy E-Cigarette Market Overview on Competitive Benchmarking
  • Company Profiles.
  • Strategic Recommendations.

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments

By Device Type

  • Modular/Re-Chargeable E-Cigarette
  • Disposable E-Cigarette

By Demography

  • Gender
  • Male
  • Female
  • Age Group
    • 14-19 Years
    • 20-39 Years
    • 40-59 Years
    • 60 Years & Above

By Distribution

  • Online
  • Offline
Italy E-Cigarette Market (2024-2030); FAQs
The Italy E-Cigarette Market is projected to grow at a CAGR of 5.2% from 2024 to 2030.
Growth is driven by increasing health awareness, technological advancements, and the shift from traditional cigarettes to e-cigarettes.
Challenges include strict regulations, high costs, and public health concerns regarding e-cigarette safety.
The age group of 20-39 years is the leading demographic segment in the Italy E-Cigarette Market.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1. Executive Summary
2. Introduction
    2.1. Report Description
    2.2. Key Highlights of The Report
    2.3. Market Scope & Segmentation
    2.4. Research Methodology
    2.5. Assumptions
3. Global E-Cigarette Market Overview
    3.1. Global E-Cigarette Market Revenues & Volume, 2020-2030F
    3.2. Global E-Cigarette Market Revenue Share, By Regions, 2020 & 2030F
4. Italy E-Cigarette Market Overview
    4.1. Italy Country Indicators
    4.2. Italy E-Cigarette Market Revenues & Volume, 2020-2030F
    4.3. Italy E-Cigarette Market Industry Life Cycle
    4.4. Italy E-Cigarette Market Ecosystem and Value Chain Analysis
    4.5. Italy E-Cigarette Market Porter’s Five Forces Model
    4.6. Italy E-Cigarette Market Revenue Share, By Device Types, 2020 & 2030F
5. Italy E-Cigarette Market Dynamics
    5.1. Impact Analysis
    5.2. Market Drivers
    5.3. Market Restraints
6. Italy E-Cigarette Market Trends
7. Italy E-Cigarette Market Overview, By Device Type
    7.1. Italy Disposable E-Cigarette Market Revenues & Volume, 2020-2030F
    7.2. Italy Rechargeable/Modular E-Cigarette Market Revenues & Volume, 2020-2030F
8. Italy E-Cigarette Market Overview, By Gender
    8.1. Italy E-Cigarette Market Revenues, By Gender, 2020
    8.2. Italy E-Cigarette Market Revenue Share, By Gender, 2020
9. Italy E-Cigarette Market Overview, By Distribution
    9.1. Italy E-Cigarette Market Revenues, By Distribution, 2020
    9.2. Italy E-Cigarette Market Revenue Share, By Distribution, 2020
10. Italy E-Cigarette Market Overview, By Age Group
      10.1. Italy E-Cigarette Market Revenues, By Age Group, 2020
      10.2. Italy E-Cigarette Market Revenue Share, By Age Group, 2020
11. Italy E-Cigarette Market Regulations
12. Italy E-Cigarette Market Opportunity Assessment
      12.1. Italy E-Cigarette Market Opportunity Matrix, By Device Types, 2030F
      12.2. Italy E-Cigarette Market Opportunity Matrix, By Gender, 2030F
      12.3. Italy E-Cigarette Market Opportunity Matrix, By Distribution, 2030F
      12.4. Italy E-Cigarette Market Opportunity Matrix, By Age Group, 2030F
13. Italy E-Cigarette Market, Competitive Landscape
      13.1. Italy E-Cigarette Market Competitive Benchmarking, By Operating and Technical Parameters
      13.2. Italy E-Cigarette Market Revenue Share, By Company, 2023
14. Company Profiles
15. Strategic Recommendations
16. Disclaimer
List of Figures
Figure1. Global E-Cigarette Market Revenues & Volume, 2020-2030F ($ Billion, Million Units)
Figure2. Global E-Cigarette Market Revenue Share, By Regions, 2020 & 2030F
Figure3. Global E-Cigarette Market Industry Life Cycle, 2020
Figure4. Share of Female Smoker in Italy, 2020
Figure5. Italy Population, By Age Group, 2020 (Million)
Figure6. Share of Male Smoker in Italy, 2020
Figure7. Italy E-Cigarette Market Revenues & Volume, 2020-2030F ($ Million, Million Units)
Figure8. Italy E-Cigarette Market Revenues, By Device Type, 2020 & 2030F ($ Million)
Figure9. Italy E-Cigarette Market Revenue Share, By Device Type, 2020 & 2030F (%)
Figure10. Italy Disposable E-Cigarette Market Revenues, 2020-2030F ($ Million)
Figure11. Italy Disposable E-Cigarette Market Volume, 2020-2030F (Million Units)
Figure12. Italy Modular/Rechargeable E-Cigarette Market Revenues, 2020-2030F ($ Million)
Figure13. Italy Modular/Rechargeable E-Cigarette Market Volume, 2020-2030F (Million Units)
Figure14. Italy E-Cigarette Market Revenues, By Gender, 2020 ($ Million)
Figure15. Italy E-Cigarette Market Revenue Share, By Gender, 2020 (%)
Figure16. Italy E-Cigarette Market Revenues, By Age Group, 2020 ($ Million)
Figure17. Italy E-Cigarette Market Revenue Share, By Age Group, 2020 (%)
Figure18. Italy E-Cigarette Market Revenues, By Purchasing Method, 2020 (Million)
Figure19. Italy E-Cigarette Market Revenue Share, By Purchasing Method, 2020 (%)
Figure20. Italy E-Cigarette Market Revenue Share, By Company, 2020 (%)

Latin America E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Germany E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

France E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

United States E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Canada E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

India E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Global E-Cigarette Market (2019-2025): Market Forecast By Device Types (Modular/re-chargeable e-cigarettes and Disposable e-cigarettes), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline), By Regions (Europe (France, Italy, United Kingdom, and Germany), Asia-Pacific (Russia, India, China, and South Korea), North America (the United States of America and Canada), Middle East & Africa (the Middle East and Africa) and Latin America)) and Competitive Landscape

Germany E-Cigarette Market (2017-2023): Market Forecast By Device Type (Disposable, Rechargeable, and Modular), By Demography (Gender, Income Group, and Age Group) and Competitive Landscape

Europe E-Cigarette Market (2019-2025): Market Forecast By Device Type (Modular/Re-chargeable E-cigarettes and Disposable e-cigarettes), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 & Above years)), By Distribution Analysis (Online and Offline), By Country (Germany, France, Italy, and the United Kingdom) and Competitive Landscape

 

Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Product Code: ETC000624 Publication Date: Jul 2019 Product Type: Report
Publisher: 6Wresearch No. of Pages: 90 No. of Figures: 20

Latest 2023 Developments of the Italy E-Cigarette Market

Italy E-Cigarette Market has seen the latest innovations that include the introduction of e-cigarettes as lifestyle products or as less harmful nicotine substituents, and the availability of different flavors such as peach, vanilla, mint, chocolate, etc. The availability of easy and strong distribution channels, particularly e-commerce platforms and online websites, is a major noteworthy development. At the start of 2021, the Italian government imposed new excise duties on e-liquids after the Senate passed the 2021 Budget law (Legge di bilancio) last week. From 01 January, the duty on nicotine-containing e-liquids has been raised to 15%. The amendment also lays down a subsequent increase of 5% each year until 2023. Nicotine-free e-liquids are subject to a new excise tax of 10%, rising to 15% in 2022 and 20% in 2023.

Mergers and Acquisitions:

  • Imperial bought the Austrian e-cigarette company Von Erl in June 2017.
  • Nerudia was acquired by Imperial in November 2017

Italy E-Cigarette Market Synopsis

Changing lifestyles and the rising preferences of consumers in recent years are the key drivers for the growth of E-Cigarette in Italy. Additionally, less smoke, availability of several flavours, and lower health effects make E-Cigarettes a more popular option among smokers, acting as an alternative to conventional cigarettes.

According to 6Wresearch, Italy's E-Cigarette market size is projected to grow at a CAGR of 6.7% during 2019-2025. Modular/rechargeable E-Cigarette is the highest revenue-generating device type in the overall Italy e-cigarette market on account of greater consumer preference attributed to the advantage of considerable customization offered by such cigarettes type. Further, during the forecast period, the market of disposable E-Cigarette is anticipated to register higher growth due to declining prices and growing acceptance of the product.

Italy E-Cigarette Market Overview

In 2018, individuals within the age group of 20-39 years were the leading revenue-generating users. Growing usage of nicotine among this age group has resulted in high adoption of E-Cigarettes. Additionally, the customization option offered by such cigarettes acts as a point of attraction for young adults, which also results in a further surge in demand for E-Cigarette in Italy.

The Italy E-Cigarette market report comprehensively covers the market by device type, gender, age group, and distribution. Italy E-Cigarette market outlook report provides an unbiased and detailed analysis of ongoing Italy E-Cigarette market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Key Highlights of the Report:

• Italy E-Cigarette Market Overview
• Italy E-Cigarette Market Outlook
• Italy E-Cigarette Market Forecast
• Historical data of the Italy E-Cigarette Market Revenues and Volume for the period 2015-2018.
• Italy E-Cigarette Market Size & Italy E-Cigarette Market Forecast of Revenues and Volume until 2025F.
• Historical Data of Italy E-Cigarette Market Revenues & Volume for the Period 2013-2018, By Device type.
• Market Size & Forecast of Italy E-Cigarette Market Revenues & Volume until 2025F, By Device type.
• Italy E-Cigarette Market Share, By Device Type, for the year 2018.
• Market Size of Italy E-Cigarette Market Revenues, by Gender, for the year 2018.
• Italy E-Cigarette Market Share, By Gender, for the year 2018.
• Market Size of Italy E-Cigarette Market Revenues, by Demographic factors, for the year 2018.
• Italy E-Cigarette Market Share, By Demographic factors, for the year 2018.
• Market Size of Italy E-Cigarette Market Revenues, by Distribution, for the year 2018.
• Italy E-Cigarette Market Share, By Distribution, for the year 2018.
• Italy E-Cigarette Market Drivers
• Italy E-Cigarette Market Restraints
• Italy E-Cigarette Market Trends and Industry Life Cycle
• Italy E-Cigarette Market Porter’s Five Force Analysis
• Italy E-Cigarette Market Opportunity Assessment
• Italy E-Cigarette Market Share, By Players
• Italy E-Cigarette Market Overview on Competitive Benchmarking
• Company Profiles.
• Strategic Recommendations.

Report Covered

The Italy E-Cigarette market report provides a detailed analysis of the following market segments:

By Device Type

  • Modular/re-chargeable e-cigarette
  • Disposable e-cigarette

By Demography

    o Gender

          ? Male
          ? Female

    o Age Group

          ? 14-19 years
          ? 20-39 years
          ? 40-59 years
          ? 60 years & above

By Distribution

  • Online
  • Offline

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