| Product Code: ETC4568774 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Mobility as a Service (MaaS) market in Italy is evolving rapidly, propelled by urbanization, environmental concerns, and technological advancements. The integration of various transportation services into a single accessible platform is transforming urban mobility. Key players are focusing on developing comprehensive apps that offer seamless transitions between different modes of transport, including buses, trains, bikes, and ride-sharing services.
The Italy Mobility as a Service (MaaS) market is witnessing significant growth driven by urbanization, congestion issues, and the growing preference for sustainable transportation solutions. MaaS integrates various forms of transportation services into a single, accessible platform, offering users seamless travel experiences. Factors such as the proliferation of smartphones, advancements in GPS and mapping technologies, and the rise of ride-sharing and bike-sharing services are driving the adoption of MaaS solutions in Italy. Moreover, government initiatives aimed at promoting smart mobility and reducing carbon emissions are further bolstering market growth.
The Italy Mobility as a Service (MaaS) market faces several challenges as it seeks to revolutionize transportation. One significant hurdle is the integration of diverse transportation modes into a seamless, user-friendly platform. Coordinating different services, such as public transit, ride-sharing, and bike rentals, requires overcoming technical and logistical barriers. Moreover, changing consumer behavior and persuading individuals to shift from car ownership to MaaS subscriptions present a formidable challenge. Concerns about data privacy and security also hinder MaaS adoption, as users may be reluctant to share personal information across multiple platforms. Additionally, regulatory frameworks may lag behind technological innovations, creating uncertainties for MaaS providers and investors.
Italy government has recognized the potential of Mobility as a Service (MaaS) to revolutionize transportation and address urban mobility challenges. Government policies in this market aim to foster innovation, promote sustainability, and improve the efficiency of transportation systems. Italy has introduced regulatory frameworks to facilitate the integration of various transportation modes within MaaS platforms, encouraging public-private partnerships and collaboration among stakeholders. Additionally, the government supports initiatives to incentivize the use of shared mobility services, such as carpooling, bike-sharing, and public transit, to reduce congestion and environmental impact. Policies also focus on data privacy and security, ensuring that MaaS platforms adhere to regulations regarding the collection and use of personal information.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Italy Mobility as a Service Market Overview |
3.1 Italy Country Macro Economic Indicators |
3.2 Italy Mobility as a Service Market Revenues & Volume, 2021 & 2031F |
3.3 Italy Mobility as a Service Market - Industry Life Cycle |
3.4 Italy Mobility as a Service Market - Porter's Five Forces |
3.5 Italy Mobility as a Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 Italy Mobility as a Service Market Revenues & Volume Share, By Solution Type, 2021 & 2031F |
3.7 Italy Mobility as a Service Market Revenues & Volume Share, By Transportation Type, 2021 & 2031F |
3.8 Italy Mobility as a Service Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.9 Italy Mobility as a Service Market Revenues & Volume Share, By Application Type, 2021 & 2031F |
3.10 Italy Mobility as a Service Market Revenues & Volume Share, By Operating System, 2021 & 2031F |
3.11 Italy Mobility as a Service Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
4 Italy Mobility as a Service Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and congestion in major Italian cities |
4.2.2 Government initiatives promoting sustainable transportation solutions |
4.2.3 Growing adoption of smartphones and digital payment methods for transportation services |
4.3 Market Restraints |
4.3.1 Regulatory challenges and complexities in integrating various modes of transportation |
4.3.2 Lack of interoperability among different mobility service providers |
4.3.3 Concerns about data privacy and security in mobility as a service platforms |
5 Italy Mobility as a Service Market Trends |
6 Italy Mobility as a Service Market, By Types |
6.1 Italy Mobility as a Service Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 Italy Mobility as a Service Market Revenues & Volume, By Service Type, 2021-2031F |
6.1.3 Italy Mobility as a Service Market Revenues & Volume, By Ride Hailing, 2021-2031F |
6.1.4 Italy Mobility as a Service Market Revenues & Volume, By Car Sharing, 2021-2031F |
6.1.5 Italy Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F |
6.1.6 Italy Mobility as a Service Market Revenues & Volume, By Bus Sharing, 2021-2031F |
6.1.7 Italy Mobility as a Service Market Revenues & Volume, By Train Services, 2021-2031F |
6.2 Italy Mobility as a Service Market, By Solution Type |
6.2.1 Overview and Analysis |
6.2.2 Italy Mobility as a Service Market Revenues & Volume, By Technology Platforms, 2021-2031F |
6.2.3 Italy Mobility as a Service Market Revenues & Volume, By Payment Engines, 2021-2031F |
6.2.4 Italy Mobility as a Service Market Revenues & Volume, By Navigation Solutions, 2021-2031F |
6.2.5 Italy Mobility as a Service Market Revenues & Volume, By Telecom Connectivity Providers, 2021-2031F |
6.2.6 Italy Mobility as a Service Market Revenues & Volume, By Ticketing Solutions, 2021-2031F |
6.2.7 Italy Mobility as a Service Market Revenues & Volume, By Insurance Services, 2021-2031F |
6.3 Italy Mobility as a Service Market, By Transportation Type |
6.3.1 Overview and Analysis |
6.3.2 Italy Mobility as a Service Market Revenues & Volume, By Public, 2021-2031F |
6.3.3 Italy Mobility as a Service Market Revenues & Volume, By Private, 2021-2031F |
6.4 Italy Mobility as a Service Market, By Vehicle Type |
6.4.1 Overview and Analysis |
6.4.2 Italy Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F |
6.4.3 Italy Mobility as a Service Market Revenues & Volume, By Four-wheelers, 2021-2031F |
6.4.4 Italy Mobility as a Service Market Revenues & Volume, By Buses, 2021-2031F |
6.4.5 Italy Mobility as a Service Market Revenues & Volume, By Trains, 2021-2031F |
6.5 Italy Mobility as a Service Market, By Application Type |
6.5.1 Overview and Analysis |
6.5.2 Italy Mobility as a Service Market Revenues & Volume, By Personalized Application Services, 2021-2031F |
6.5.3 Italy Mobility as a Service Market Revenues & Volume, By Journey Management, 2021-2031F |
6.5.4 Italy Mobility as a Service Market Revenues & Volume, By Journey Planning, 2021-2031F |
6.5.5 Italy Mobility as a Service Market Revenues & Volume, By Flexible Payments & Transactions, 2021-2031F |
6.6 Italy Mobility as a Service Market, By Operating System |
6.6.1 Overview and Analysis |
6.6.2 Italy Mobility as a Service Market Revenues & Volume, By Android, 2021-2031F |
6.6.3 Italy Mobility as a Service Market Revenues & Volume, By iOS, 2021-2031F |
6.6.4 Italy Mobility as a Service Market Revenues & Volume, By Others, 2021-2031F |
6.7 Italy Mobility as a Service Market, By Business Model |
6.7.1 Overview and Analysis |
6.7.2 Italy Mobility as a Service Market Revenues & Volume, By Business-to-Business, 2021-2031F |
6.7.3 Italy Mobility as a Service Market Revenues & Volume, By Business-to-Consumer, 2021-2031F |
6.7.4 Italy Mobility as a Service Market Revenues & Volume, By , 2021-2031F |
6.8 Italy Mobility as a Service Market, By Propulsion Type |
6.8.1 Overview and Analysis |
6.8.2 Italy Mobility as a Service Market Revenues & Volume, By ICE Vehicle, 2021-2031F |
6.8.3 Italy Mobility as a Service Market Revenues & Volume, By Electric Vehicle, 2021-2031F |
6.8.4 Italy Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F |
6.8.5 Italy Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F |
7 Italy Mobility as a Service Market Import-Export Trade Statistics |
7.1 Italy Mobility as a Service Market Export to Major Countries |
7.2 Italy Mobility as a Service Market Imports from Major Countries |
8 Italy Mobility as a Service Market Key Performance Indicators |
8.1 Average daily active users on mobility as a service apps |
8.2 Percentage of revenue generated from repeat customers |
8.3 Average time spent per user on the mobility as a service platform |
8.4 Number of partnerships and collaborations between mobility service providers |
8.5 Customer satisfaction ratings and feedback on the user experience of mobility as a service platforms |
9 Italy Mobility as a Service Market - Opportunity Assessment |
9.1 Italy Mobility as a Service Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 Italy Mobility as a Service Market Opportunity Assessment, By Solution Type, 2021 & 2031F |
9.3 Italy Mobility as a Service Market Opportunity Assessment, By Transportation Type, 2021 & 2031F |
9.4 Italy Mobility as a Service Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.5 Italy Mobility as a Service Market Opportunity Assessment, By Application Type, 2021 & 2031F |
9.6 Italy Mobility as a Service Market Opportunity Assessment, By Operating System, 2021 & 2031F |
9.7 Italy Mobility as a Service Market Opportunity Assessment, By Business Model, 2021 & 2031F |
9.7 Italy Mobility as a Service Market Opportunity Assessment, By Propulsion Type, 2021 & 2031F |
10 Italy Mobility as a Service Market - Competitive Landscape |
10.1 Italy Mobility as a Service Market Revenue Share, By Companies, 2024 |
10.2 Italy Mobility as a Service Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |