Italy Mobility as a Service Market (2025-2031) Outlook | Forecast, Companies, Revenue, Share, Size, Trends, Analysis, Value, Growth & Industry

Market Forecast By Service Type (Ride Hailing, Car Sharing, Micromobility, Bus Sharing, Train Services), By Solution Type (Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions, Insurance Services), By Transportation Type (Public, Private), By Vehicle Type (Micromobility, Four-wheelers, Buses, Trains), By Application Type (Personalized Application Services, Journey Management, Journey Planning, Flexible Payments & Transactions), By Operating System (Android, iOS, Others), By Business Model (Business-to-Business, Business-to-Consumer, Peer-to-Peer), By Propulsion Type (ICE Vehicle, Electric Vehicle, Hybrid Electric Vehicle, CNG/LPG Vehicle) And Competitive Landscape
Product Code: ETC4568774 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Summon Dutta No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Italy Mobility as a Service Market Synopsis

The Mobility as a Service (MaaS) market in Italy is evolving rapidly, propelled by urbanization, environmental concerns, and technological advancements. The integration of various transportation services into a single accessible platform is transforming urban mobility. Key players are focusing on developing comprehensive apps that offer seamless transitions between different modes of transport, including buses, trains, bikes, and ride-sharing services.

Drivers of the market

The Italy Mobility as a Service (MaaS) market is witnessing significant growth driven by urbanization, congestion issues, and the growing preference for sustainable transportation solutions. MaaS integrates various forms of transportation services into a single, accessible platform, offering users seamless travel experiences. Factors such as the proliferation of smartphones, advancements in GPS and mapping technologies, and the rise of ride-sharing and bike-sharing services are driving the adoption of MaaS solutions in Italy. Moreover, government initiatives aimed at promoting smart mobility and reducing carbon emissions are further bolstering market growth.

Challenges of the market

The Italy Mobility as a Service (MaaS) market faces several challenges as it seeks to revolutionize transportation. One significant hurdle is the integration of diverse transportation modes into a seamless, user-friendly platform. Coordinating different services, such as public transit, ride-sharing, and bike rentals, requires overcoming technical and logistical barriers. Moreover, changing consumer behavior and persuading individuals to shift from car ownership to MaaS subscriptions present a formidable challenge. Concerns about data privacy and security also hinder MaaS adoption, as users may be reluctant to share personal information across multiple platforms. Additionally, regulatory frameworks may lag behind technological innovations, creating uncertainties for MaaS providers and investors.

Government Policy of the market

Italy government has recognized the potential of Mobility as a Service (MaaS) to revolutionize transportation and address urban mobility challenges. Government policies in this market aim to foster innovation, promote sustainability, and improve the efficiency of transportation systems. Italy has introduced regulatory frameworks to facilitate the integration of various transportation modes within MaaS platforms, encouraging public-private partnerships and collaboration among stakeholders. Additionally, the government supports initiatives to incentivize the use of shared mobility services, such as carpooling, bike-sharing, and public transit, to reduce congestion and environmental impact. Policies also focus on data privacy and security, ensuring that MaaS platforms adhere to regulations regarding the collection and use of personal information.

Key Highlights of the Report:

  • Italy Mobility as a Service Market Outlook
  • Market Size of Italy Mobility as a Service Market, 2024
  • Forecast of Italy Mobility as a Service Market, 2031
  • Historical Data and Forecast of Italy Mobility as a Service Revenues & Volume for the Period 2021-2031
  • Italy Mobility as a Service Market Trend Evolution
  • Italy Mobility as a Service Market Drivers and Challenges
  • Italy Mobility as a Service Price Trends
  • Italy Mobility as a Service Porter's Five Forces
  • Italy Mobility as a Service Industry Life Cycle
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Service Type for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Ride Hailing for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Car Sharing for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Bus Sharing for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Train Services for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Solution Type for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Technology Platforms for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Payment Engines for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Navigation Solutions for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Telecom Connectivity Providers for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Ticketing Solutions for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Insurance Services for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Transportation Type for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Public for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Private for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Vehicle Type for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Four-wheelers for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Buses for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Trains for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Application Type for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Personalized Application Services for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Journey Management for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Journey Planning for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Flexible Payments & Transactions for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Operating System for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Android for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By iOS for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Business Model for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Business-to-Business for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Business-to-Consumer for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Peer-to-Peer for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Propulsion Type for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By ICE Vehicle for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Electric Vehicle for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By Hybrid Electric Vehicle for the Period 2021-2031
  • Historical Data and Forecast of Italy Mobility as a Service Market Revenues & Volume By CNG/LPG Vehicle for the Period 2021-2031
  • Italy Mobility as a Service Import Export Trade Statistics
  • Market Opportunity Assessment By Service Type
  • Market Opportunity Assessment By Solution Type
  • Market Opportunity Assessment By Transportation Type
  • Market Opportunity Assessment By Vehicle Type
  • Market Opportunity Assessment By Application Type
  • Market Opportunity Assessment By Operating System
  • Market Opportunity Assessment By Business Model
  • Market Opportunity Assessment By Propulsion Type
  • Italy Mobility as a Service Top Companies Market Share
  • Italy Mobility as a Service Competitive Benchmarking By Technical and Operational Parameters
  • Italy Mobility as a Service Company Profiles
  • Italy Mobility as a Service Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Italy Mobility as a Service Market Overview

3.1 Italy Country Macro Economic Indicators

3.2 Italy Mobility as a Service Market Revenues & Volume, 2021 & 2031F

3.3 Italy Mobility as a Service Market - Industry Life Cycle

3.4 Italy Mobility as a Service Market - Porter's Five Forces

3.5 Italy Mobility as a Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F

3.6 Italy Mobility as a Service Market Revenues & Volume Share, By Solution Type, 2021 & 2031F

3.7 Italy Mobility as a Service Market Revenues & Volume Share, By Transportation Type, 2021 & 2031F

3.8 Italy Mobility as a Service Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F

3.9 Italy Mobility as a Service Market Revenues & Volume Share, By Application Type, 2021 & 2031F

3.10 Italy Mobility as a Service Market Revenues & Volume Share, By Operating System, 2021 & 2031F

3.11 Italy Mobility as a Service Market Revenues & Volume Share, By Business Model, 2021 & 2031F

4 Italy Mobility as a Service Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing urbanization and congestion in major Italian cities

4.2.2 Government initiatives promoting sustainable transportation solutions

4.2.3 Growing adoption of smartphones and digital payment methods for transportation services

4.3 Market Restraints

4.3.1 Regulatory challenges and complexities in integrating various modes of transportation

4.3.2 Lack of interoperability among different mobility service providers

4.3.3 Concerns about data privacy and security in mobility as a service platforms

5 Italy Mobility as a Service Market Trends

6 Italy Mobility as a Service Market, By Types

6.1 Italy Mobility as a Service Market, By Service Type

6.1.1 Overview and Analysis

6.1.2 Italy Mobility as a Service Market Revenues & Volume, By Service Type, 2021-2031F

6.1.3 Italy Mobility as a Service Market Revenues & Volume, By Ride Hailing, 2021-2031F

6.1.4 Italy Mobility as a Service Market Revenues & Volume, By Car Sharing, 2021-2031F

6.1.5 Italy Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F

6.1.6 Italy Mobility as a Service Market Revenues & Volume, By Bus Sharing, 2021-2031F

6.1.7 Italy Mobility as a Service Market Revenues & Volume, By Train Services, 2021-2031F

6.2 Italy Mobility as a Service Market, By Solution Type

6.2.1 Overview and Analysis

6.2.2 Italy Mobility as a Service Market Revenues & Volume, By Technology Platforms, 2021-2031F

6.2.3 Italy Mobility as a Service Market Revenues & Volume, By Payment Engines, 2021-2031F

6.2.4 Italy Mobility as a Service Market Revenues & Volume, By Navigation Solutions, 2021-2031F

6.2.5 Italy Mobility as a Service Market Revenues & Volume, By Telecom Connectivity Providers, 2021-2031F

6.2.6 Italy Mobility as a Service Market Revenues & Volume, By Ticketing Solutions, 2021-2031F

6.2.7 Italy Mobility as a Service Market Revenues & Volume, By Insurance Services, 2021-2031F

6.3 Italy Mobility as a Service Market, By Transportation Type

6.3.1 Overview and Analysis

6.3.2 Italy Mobility as a Service Market Revenues & Volume, By Public, 2021-2031F

6.3.3 Italy Mobility as a Service Market Revenues & Volume, By Private, 2021-2031F

6.4 Italy Mobility as a Service Market, By Vehicle Type

6.4.1 Overview and Analysis

6.4.2 Italy Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F

6.4.3 Italy Mobility as a Service Market Revenues & Volume, By Four-wheelers, 2021-2031F

6.4.4 Italy Mobility as a Service Market Revenues & Volume, By Buses, 2021-2031F

6.4.5 Italy Mobility as a Service Market Revenues & Volume, By Trains, 2021-2031F

6.5 Italy Mobility as a Service Market, By Application Type

6.5.1 Overview and Analysis

6.5.2 Italy Mobility as a Service Market Revenues & Volume, By Personalized Application Services, 2021-2031F

6.5.3 Italy Mobility as a Service Market Revenues & Volume, By Journey Management, 2021-2031F

6.5.4 Italy Mobility as a Service Market Revenues & Volume, By Journey Planning, 2021-2031F

6.5.5 Italy Mobility as a Service Market Revenues & Volume, By Flexible Payments & Transactions, 2021-2031F

6.6 Italy Mobility as a Service Market, By Operating System

6.6.1 Overview and Analysis

6.6.2 Italy Mobility as a Service Market Revenues & Volume, By Android, 2021-2031F

6.6.3 Italy Mobility as a Service Market Revenues & Volume, By iOS, 2021-2031F

6.6.4 Italy Mobility as a Service Market Revenues & Volume, By Others, 2021-2031F

6.7 Italy Mobility as a Service Market, By Business Model

6.7.1 Overview and Analysis

6.7.2 Italy Mobility as a Service Market Revenues & Volume, By Business-to-Business, 2021-2031F

6.7.3 Italy Mobility as a Service Market Revenues & Volume, By Business-to-Consumer, 2021-2031F

6.7.4 Italy Mobility as a Service Market Revenues & Volume, By , 2021-2031F

6.8 Italy Mobility as a Service Market, By Propulsion Type

6.8.1 Overview and Analysis

6.8.2 Italy Mobility as a Service Market Revenues & Volume, By ICE Vehicle, 2021-2031F

6.8.3 Italy Mobility as a Service Market Revenues & Volume, By Electric Vehicle, 2021-2031F

6.8.4 Italy Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F

6.8.5 Italy Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F

7 Italy Mobility as a Service Market Import-Export Trade Statistics

7.1 Italy Mobility as a Service Market Export to Major Countries

7.2 Italy Mobility as a Service Market Imports from Major Countries

8 Italy Mobility as a Service Market Key Performance Indicators

8.1 Average daily active users on mobility as a service apps

8.2 Percentage of revenue generated from repeat customers

8.3 Average time spent per user on the mobility as a service platform

8.4 Number of partnerships and collaborations between mobility service providers

8.5 Customer satisfaction ratings and feedback on the user experience of mobility as a service platforms

9 Italy Mobility as a Service Market - Opportunity Assessment

9.1 Italy Mobility as a Service Market Opportunity Assessment, By Service Type, 2021 & 2031F

9.2 Italy Mobility as a Service Market Opportunity Assessment, By Solution Type, 2021 & 2031F

9.3 Italy Mobility as a Service Market Opportunity Assessment, By Transportation Type, 2021 & 2031F

9.4 Italy Mobility as a Service Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F

9.5 Italy Mobility as a Service Market Opportunity Assessment, By Application Type, 2021 & 2031F

9.6 Italy Mobility as a Service Market Opportunity Assessment, By Operating System, 2021 & 2031F

9.7 Italy Mobility as a Service Market Opportunity Assessment, By Business Model, 2021 & 2031F

9.7 Italy Mobility as a Service Market Opportunity Assessment, By Propulsion Type, 2021 & 2031F

10 Italy Mobility as a Service Market - Competitive Landscape

10.1 Italy Mobility as a Service Market Revenue Share, By Companies, 2024

10.2 Italy Mobility as a Service Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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