| Product Code: ETC12068626 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Despite the steady growth in Japan's alcohol e-commerce import shipments from 2020 to 2024 with a CAGR of 3.48%, the market remained highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). In 2024, Metropolitan France, Peru, Italy, Germany, and Spain emerged as the top countries exporting alcohol to Japan. The growth rate from 2023 to 2024 was 1.59%, showcasing a relatively stable performance in the market. This data suggests a strong presence of key players in the alcohol e-commerce import sector in Japan, with potential for further expansion and competition.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Alcohol E-commerce Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Alcohol E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Alcohol E-commerce Market - Industry Life Cycle |
3.4 Japan Alcohol E-commerce Market - Porter's Five Forces |
3.5 Japan Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Japan Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Japan Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Japan Alcohol E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Japan Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Japan |
4.2.2 Growing consumer preference for convenience and online shopping |
4.2.3 Rising demand for a wide variety of alcohol products available online |
4.3 Market Restraints |
4.3.1 Strict regulations and compliance requirements for alcohol e-commerce in Japan |
4.3.2 Cultural preference for in-store shopping and traditional purchasing habits |
5 Japan Alcohol E-commerce Market Trends |
6 Japan Alcohol E-commerce Market, By Types |
6.1 Japan Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Alcohol E-commerce Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Japan Alcohol E-commerce Market Revenues & Volume, By Spirits, 2021 - 2031F |
6.1.4 Japan Alcohol E-commerce Market Revenues & Volume, By Beer, 2021 - 2031F |
6.1.5 Japan Alcohol E-commerce Market Revenues & Volume, By Wine, 2021 - 2031F |
6.1.6 Japan Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Japan Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Japan Alcohol E-commerce Market Revenues & Volume, By Websites, 2021 - 2031F |
6.2.3 Japan Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2021 - 2031F |
6.2.4 Japan Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2021 - 2031F |
6.2.5 Japan Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Japan Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Japan Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.3.3 Japan Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 Japan Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.5 Japan Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Japan Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Japan Alcohol E-commerce Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Japan Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.4.4 Japan Alcohol E-commerce Market Revenues & Volume, By Bars, 2021 - 2031F |
6.4.5 Japan Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
7 Japan Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Japan Alcohol E-commerce Market Export to Major Countries |
7.2 Japan Alcohol E-commerce Market Imports from Major Countries |
8 Japan Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) per customer |
8.2 Percentage of repeat customers |
8.3 Conversion rate of website visitors to customers |
8.4 Number of unique visitors to the e-commerce platform |
8.5 Customer satisfaction score (CSAT) based on online reviews and feedback |
9 Japan Alcohol E-commerce Market - Opportunity Assessment |
9.1 Japan Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Japan Alcohol E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Japan Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Japan Alcohol E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Japan Alcohol E-commerce Market - Competitive Landscape |
10.1 Japan Alcohol E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Japan Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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