| Product Code: ETC4514003 | Publication Date: Jul 2023 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In 2024, Japan continued to rely on imports of automotive NVH materials, with key suppliers being China, Thailand, Vietnam, USA, and Taiwan. Despite moderate concentration in the market, the industry saw steady growth with a CAGR of 2.34% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -2.76%. This data indicates the importance of these importing countries in meeting Japan's demand for NVH materials, highlighting ongoing dynamics in the automotive industry supply chain.

The Japan Automotive NVH (Noise, Vibration, and Harshness) Materials Market is a vital segment of the automotive industry, driven by the country`s renowned automotive manufacturing sector. The market for NVH materials in Japan is witnessing steady growth, owing to the increasing demand for vehicles with superior noise and vibration reduction capabilities, enhanced comfort, and overall driving experience. Key players in the market are focusing on developing innovative solutions such as lightweight materials, advanced composites, and eco-friendly options to meet the stringent regulations and consumer preferences. The market is also influenced by the rising trend of electric vehicles, which require specialized NVH materials to address unique noise and vibration challenges. Overall, the Japan Automotive NVH Materials Market is poised for further expansion, driven by technological advancements and the constant pursuit of superior vehicle performance and comfort.
The Japan Automotive NVH materials market is experiencing a shift towards lightweight and eco-friendly materials to improve fuel efficiency and reduce emissions. There is a growing demand for advanced NVH materials that offer superior noise, vibration, and harshness reduction, especially with the increasing popularity of electric and hybrid vehicles. Opportunities lie in the development of innovative materials such as composite materials, bio-based materials, and acoustic foams that can meet the stringent noise reduction requirements while being sustainable. Additionally, the integration of smart materials and technologies for active noise cancellation presents a promising avenue for further growth in the Japan Automotive NVH materials market. Companies investing in research and development to offer high-performance and environmentally friendly solutions are likely to thrive in this evolving market landscape.
In the Japan Automotive NVH materials market, challenges include the increasing demand for lightweight materials to improve fuel efficiency without compromising on noise, vibration, and harshness (NVH) performance. Manufacturers face the dilemma of finding materials that meet both criteria effectively. Additionally, stringent regulations on emissions and noise levels necessitate the development of innovative NVH materials that are environmentally friendly. The market also encounters challenges related to the high cost of advanced NVH materials and the need for continuous research and development to stay competitive in the industry. Overall, balancing the requirements for performance, cost-effectiveness, and sustainability poses significant challenges for stakeholders in the Japan Automotive NVH materials market.
The Japan Automotive NVH Materials Market is primarily driven by the increasing demand for improved comfort and reduced noise levels in vehicles. Automakers are focusing on enhancing the overall driving experience for consumers by incorporating advanced NVH materials that effectively dampen noise, vibration, and harshness inside the vehicle cabin. Additionally, stringent government regulations regarding noise pollution and emissions are pushing manufacturers to use NVH materials to meet compliance standards. The growing trend of electric vehicles and hybrid vehicles in Japan also contributes to the demand for NVH materials to address unique noise challenges associated with these alternative powertrains. Moreover, the rising consumer preference for quieter and more refined vehicles further boosts the adoption of NVH materials in the automotive industry.
In Japan, government policies related to the Automotive NVH (Noise, Vibration, and Harshness) Materials Market focus on promoting green technologies, reducing vehicle emissions, and enhancing overall vehicle efficiency. The Japanese government has implemented stringent regulations and incentives to encourage the use of lightweight materials in automotive manufacturing, which directly impacts the NVH materials market. Additionally, there is a strong emphasis on research and development in the automotive sector to drive innovation and competitiveness. Government initiatives to support sustainable practices and advancements in technology play a crucial role in shaping the Automotive NVH Materials Market in Japan, with a focus on improving vehicle performance, comfort, and environmental sustainability.
The Japan Automotive NVH (Noise, Vibration, and Harshness) Materials Market is expected to witness steady growth in the coming years due to the increasing focus on enhancing vehicle comfort and reducing noise pollution. Factors such as rising demand for electric vehicles, advancements in material technology, and stringent regulations regarding vehicle noise emissions are driving the market. Additionally, the growing trend towards lightweight and fuel-efficient vehicles is creating opportunities for innovative NVH materials. Automotive manufacturers in Japan are investing in research and development to develop cost-effective and sustainable NVH solutions, which is further fueling market growth. Overall, the Japan Automotive NVH Materials Market is projected to expand as automakers prioritize improving the overall driving experience and meeting stringent regulatory requirements.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Automotive NVH Materials Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Automotive NVH Materials Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Automotive NVH Materials Market - Industry Life Cycle |
3.4 Japan Automotive NVH Materials Market - Porter's Five Forces |
3.5 Japan Automotive NVH Materials Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Japan Automotive NVH Materials Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.7 Japan Automotive NVH Materials Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Japan Automotive NVH Materials Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for lightweight materials in the automotive industry to improve fuel efficiency and reduce emissions. |
4.2.2 Growing focus on improving vehicle comfort and reducing noise, vibration, and harshness (NVH) levels. |
4.2.3 Technological advancements in automotive NVH materials leading to enhanced performance and durability. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting the overall production cost. |
4.3.2 Stringent regulations regarding emissions and vehicle noise levels increasing the need for compliance, thereby adding to the cost. |
4.3.3 Intense competition among market players leading to pricing pressures. |
5 Japan Automotive NVH Materials Market Trends |
6 Japan Automotive NVH Materials Market, By Types |
6.1 Japan Automotive NVH Materials Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Automotive NVH Materials Market Revenues & Volume, By Material Type, 2021 - 2031F |
6.1.3 Japan Automotive NVH Materials Market Revenues & Volume, By Thermoplastic Polymer, 2021 - 2031F |
6.1.4 Japan Automotive NVH Materials Market Revenues & Volume, By Engineering Resin, 2021 - 2031F |
6.2 Japan Automotive NVH Materials Market, By Vehicle Type |
6.2.1 Overview and Analysis |
6.2.2 Japan Automotive NVH Materials Market Revenues & Volume, By Passenger Cars, 2021 - 2031F |
6.2.3 Japan Automotive NVH Materials Market Revenues & Volume, By Light Commercial Vehicles, 2021 - 2031F |
6.2.4 Japan Automotive NVH Materials Market Revenues & Volume, By Heavy Commercial Vehicles, 2021 - 2031F |
6.3 Japan Automotive NVH Materials Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Japan Automotive NVH Materials Market Revenues & Volume, By Absorption, 2021 - 2031F |
6.3.3 Japan Automotive NVH Materials Market Revenues & Volume, By Insulation, 2021 - 2031F |
7 Japan Automotive NVH Materials Market Import-Export Trade Statistics |
7.1 Japan Automotive NVH Materials Market Export to Major Countries |
7.2 Japan Automotive NVH Materials Market Imports from Major Countries |
8 Japan Automotive NVH Materials Market Key Performance Indicators |
8.1 Adoption rate of advanced lightweight materials in automotive NVH applications. |
8.2 Rate of new product introductions in the Japan automotive NVH materials market. |
8.3 Percentage increase in research and development investments by key market players in developing innovative NVH solutions. |
8.4 Customer satisfaction levels with the NVH performance of vehicles using specific materials. |
9 Japan Automotive NVH Materials Market - Opportunity Assessment |
9.1 Japan Automotive NVH Materials Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Japan Automotive NVH Materials Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.3 Japan Automotive NVH Materials Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Japan Automotive NVH Materials Market - Competitive Landscape |
10.1 Japan Automotive NVH Materials Market Revenue Share, By Companies, 2024 |
10.2 Japan Automotive NVH Materials Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |