| Product Code: ETC7736189 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's deodorant import market saw a shift in concentration levels from high to moderate in 2024, with top exporting countries being Thailand, Taiwan, Australia, USA, and the UK. Despite a negative CAGR of -13.93% from 2020 to 2024, the growth rate in 2024 improved slightly at -15.22%. This indicates a challenging market environment, but with potential opportunities for exporters to tap into Japan's demand for deodorant products. Monitoring trends and adapting to changing consumer preferences will be crucial for success in this competitive market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Deodorant Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Deodorant Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Deodorant Market - Industry Life Cycle |
3.4 Japan Deodorant Market - Porter's Five Forces |
3.5 Japan Deodorant Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Japan Deodorant Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Japan Deodorant Market Revenues & Volume Share, By Packaging Material, 2021 & 2031F |
3.8 Japan Deodorant Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Japan Deodorant Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among the Japanese population. |
4.2.2 Growing focus on active lifestyles and fitness, leading to higher demand for deodorant products. |
4.2.3 Rising disposable income levels in Japan, allowing consumers to spend more on personal care products. |
4.3 Market Restraints |
4.3.1 Cultural norms and preferences favoring natural body odor over artificial scents, impacting the adoption of deodorant products. |
4.3.2 Presence of alternative personal care products like body sprays and perfumes competing with deodorants in the market. |
5 Japan Deodorant Market Trends |
6 Japan Deodorant Market, By Types |
6.1 Japan Deodorant Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Deodorant Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Japan Deodorant Market Revenues & Volume, By Spray, 2021- 2031F |
6.1.4 Japan Deodorant Market Revenues & Volume, By Creams, 2021- 2031F |
6.1.5 Japan Deodorant Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.6 Japan Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Japan Deodorant Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Deodorant Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Japan Deodorant Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Japan Deodorant Market Revenues & Volume, By Pharmacies, 2021- 2031F |
6.2.5 Japan Deodorant Market Revenues & Volume, By Drug Stores, 2021- 2031F |
6.2.6 Japan Deodorant Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.7 Japan Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Japan Deodorant Market, By Packaging Material |
6.3.1 Overview and Analysis |
6.3.2 Japan Deodorant Market Revenues & Volume, By Metal, 2021- 2031F |
6.3.3 Japan Deodorant Market Revenues & Volume, By Plastic, 2021- 2031F |
6.3.4 Japan Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Japan Deodorant Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Japan Deodorant Market Revenues & Volume, By Men, 2021- 2031F |
6.4.3 Japan Deodorant Market Revenues & Volume, By Women, 2021- 2031F |
6.4.4 Japan Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
7 Japan Deodorant Market Import-Export Trade Statistics |
7.1 Japan Deodorant Market Export to Major Countries |
7.2 Japan Deodorant Market Imports from Major Countries |
8 Japan Deodorant Market Key Performance Indicators |
8.1 Percentage increase in online searches for deodorant products in Japan. |
8.2 Number of new product launches and innovations in the Japan deodorant market. |
8.3 Growth in the number of deodorant brands available in Japanese retail stores. |
9 Japan Deodorant Market - Opportunity Assessment |
9.1 Japan Deodorant Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Japan Deodorant Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Japan Deodorant Market Opportunity Assessment, By Packaging Material, 2021 & 2031F |
9.4 Japan Deodorant Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Japan Deodorant Market - Competitive Landscape |
10.1 Japan Deodorant Market Revenue Share, By Companies, 2024 |
10.2 Japan Deodorant Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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