| Product Code: ETC230962 | Publication Date: Aug 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's kick scooter import market continues to be dominated by key players such as China, Vietnam, Thailand, Philippines, and Taiwan, Province of China, with high concentration levels indicated by the Herfindahl-Hirschman Index (HHI) in 2024. The industry has shown steady growth with a Compound Annual Growth Rate (CAGR) of 7.72% from 2020 to 2024. Despite facing challenges, the market maintained a positive momentum with a growth rate of 3.19% in 2024, reflecting the sustained demand for kick scooters in Japan.

The Japan kick scooter market is experiencing steady growth driven by increasing urbanization, a focus on eco-friendly transportation solutions, and the popularity of micro-mobility options. The market is primarily dominated by key players such as Micro Mobility Systems, Razor USA, and Globber, offering a wide range of products catering to different age groups and preferences. With a strong culture of outdoor activities and a high level of technological innovation, Japanese consumers are increasingly adopting kick scooters for commuting, leisure, and fitness purposes. The market is also witnessing a surge in demand for electric kick scooters due to their convenience and sustainability benefits. Government initiatives promoting clean transportation alternatives are further expected to boost the growth of the kick scooter market in Japan.
The Japan Kick Scooter Market is experiencing a surge in popularity driven by the growing demand for eco-friendly and convenient urban transportation options. Electric kick scooters are gaining traction as a sustainable commuting solution, particularly in densely populated cities like Tokyo and Osaka. The market is witnessing an influx of innovative features such as longer battery life, lightweight designs, and enhanced safety features. Additionally, there is a rising trend of customization and personalization among consumers, with a preference for stylish and functional kick scooters that reflect their individual preferences. Overall, the Japan Kick Scooter Market is poised for continued growth as more consumers prioritize sustainability, convenience, and efficiency in their daily commute.
In the Japan Kick Scooter Market, some of the challenges faced include increasing competition from other forms of personal mobility devices such as electric scooters and bicycles. Consumers are becoming more environmentally conscious, leading to a shift towards eco-friendly alternatives, which could impact the demand for traditional kick scooters. Additionally, regulations and safety concerns regarding the use of kick scooters in urban areas pose a challenge for market growth. Limited infrastructure for dedicated scooter lanes and parking spaces also hinders the market potential in Japan. To overcome these challenges, companies in the Japan Kick Scooter Market will need to focus on innovation, safety improvements, and strategic partnerships to stay competitive in the evolving personal mobility landscape.
The Japan Kick Scooter Market presents several investment opportunities due to a growing trend towards eco-friendly transportation options and increased interest in outdoor recreational activities. Investors can explore opportunities in manufacturing and distribution of electric kick scooters, as there is a rising demand for convenient and sustainable last-mile transportation solutions in urban areas. Additionally, investing in innovative technology and design improvements for kick scooters can cater to the preferences of tech-savvy consumers in Japan. Collaborating with local retailers and online platforms to reach a wider consumer base can also be a lucrative investment strategy. Overall, the Japan Kick Scooter Market offers potential for growth and profitability for investors looking to capitalize on the increasing popularity of alternative modes of transportation in the country.
In Japan, government policies related to the kick scooter market focus on promoting safety, sustainability, and urban mobility. The Ministry of Land, Infrastructure, Transport and Tourism (MLIT) has implemented regulations requiring kick scooter users to abide by traffic laws, wear helmets, and refrain from riding on sidewalks. Additionally, the government is supportive of initiatives to integrate kick scooters into public transportation systems and promote eco-friendly modes of commuting. Local governments in cities like Tokyo have introduced designated kick scooter parking zones to manage urban congestion effectively. Overall, the Japanese government`s approach to the kick scooter market aims to balance innovation and safety while encouraging environmentally conscious transportation solutions.
The Japan kick scooter market is expected to witness steady growth in the coming years, driven by increasing awareness about eco-friendly transportation options, rising urbanization, and a growing emphasis on health and fitness. With a shift towards sustainable and efficient modes of commuting, kick scooters are gaining popularity among consumers of all age groups. Additionally, advancements in technology, such as electric scooters and smart features, are likely to further propel market growth. Government initiatives promoting clean transportation solutions and infrastructure development for micromobility are also anticipated to boost the market. Overall, the Japan kick scooter market is poised for expansion as more individuals seek convenient, environmentally friendly, and cost-effective means of travel in urban areas.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Kick Scooter Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Kick Scooter Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Kick Scooter Market - Industry Life Cycle |
3.4 Japan Kick Scooter Market - Porter's Five Forces |
3.5 Japan Kick Scooter Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Japan Kick Scooter Market Revenues & Volume Share, By Battery Type, 2021 & 2031F |
3.7 Japan Kick Scooter Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Japan Kick Scooter Market Revenues & Volume Share, By Wheel Size, 2021 & 2031F |
3.9 Japan Kick Scooter Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Japan Kick Scooter Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing trend towards eco-friendly transportation options in Japan |
4.2.2 Focus on health and fitness leading to increased interest in outdoor activities like kick scooting |
4.2.3 Government initiatives promoting sustainable mobility solutions |
4.3 Market Restraints |
4.3.1 High initial cost of quality kick scooters may deter some potential buyers |
4.3.2 Limited infrastructure for kick scooters in certain regions of Japan |
4.3.3 Safety concerns and regulations impacting the adoption of kick scooters |
5 Japan Kick Scooter Market Trends |
6 Japan Kick Scooter Market, By Types |
6.1 Japan Kick Scooter Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Kick Scooter Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Japan Kick Scooter Market Revenues & Volume, By Two Wheeled, 2021-2031F |
6.1.4 Japan Kick Scooter Market Revenues & Volume, By Three Wheeled, 2021-2031F |
6.2 Japan Kick Scooter Market, By Battery Type |
6.2.1 Overview and Analysis |
6.2.2 Japan Kick Scooter Market Revenues & Volume, By Lead Based, 2021-2031F |
6.2.3 Japan Kick Scooter Market Revenues & Volume, By Nickel Based, 2021-2031F |
6.2.4 Japan Kick Scooter Market Revenues & Volume, By Lithium Ion, 2021-2031F |
6.3 Japan Kick Scooter Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Japan Kick Scooter Market Revenues & Volume, By Below US$ 200, 2021-2031F |
6.3.3 Japan Kick Scooter Market Revenues & Volume, By US$ 200 ?? 375, 2021-2031F |
6.3.4 Japan Kick Scooter Market Revenues & Volume, By US$ 375.1 ?? 750, 2021-2031F |
6.3.5 Japan Kick Scooter Market Revenues & Volume, By US$ 750.1 ?? 1,100, 2021-2031F |
6.3.6 Japan Kick Scooter Market Revenues & Volume, By Above US$ 1,100, 2021-2031F |
6.4 Japan Kick Scooter Market, By Wheel Size |
6.4.1 Overview and Analysis |
6.4.2 Japan Kick Scooter Market Revenues & Volume, By <8????, 2021-2031F |
6.4.3 Japan Kick Scooter Market Revenues & Volume, By 8 ?? 8.5????, 2021-2031F |
6.4.4 Japan Kick Scooter Market Revenues & Volume, By 9 ?? 9.5????, 2021-2031F |
6.4.5 Japan Kick Scooter Market Revenues & Volume, By 10 ?? 10.5????, 2021-2031F |
6.4.6 Japan Kick Scooter Market Revenues & Volume, By >11????, 2021-2031F |
6.5 Japan Kick Scooter Market, By End Use |
6.5.1 Overview and Analysis |
6.5.2 Japan Kick Scooter Market Revenues & Volume, By Personal, 2021-2031F |
6.5.3 Japan Kick Scooter Market Revenues & Volume, By Rental/ Sharing, 2021-2031F |
6.5.4 Japan Kick Scooter Market Revenues & Volume, By Law Enforcement, 2021-2031F |
7 Japan Kick Scooter Market Import-Export Trade Statistics |
7.1 Japan Kick Scooter Market Export to Major Countries |
7.2 Japan Kick Scooter Market Imports from Major Countries |
8 Japan Kick Scooter Market Key Performance Indicators |
8.1 Number of designated kick scooter lanes or areas in Japan |
8.2 Participation rates in kick scooter events or races |
8.3 Number of kick scooter rental services operating in key cities |
9 Japan Kick Scooter Market - Opportunity Assessment |
9.1 Japan Kick Scooter Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Japan Kick Scooter Market Opportunity Assessment, By Battery Type, 2021 & 2031F |
9.3 Japan Kick Scooter Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Japan Kick Scooter Market Opportunity Assessment, By Wheel Size, 2021 & 2031F |
9.5 Japan Kick Scooter Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Japan Kick Scooter Market - Competitive Landscape |
10.1 Japan Kick Scooter Market Revenue Share, By Companies, 2021 |
10.2 Japan Kick Scooter Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |