| Product Code: ETC7741042 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's import shipments of lactation support supplements in 2024 show a shift in concentration from high to moderate, indicating a more diverse market landscape. Top exporters to Japan include Singapore, South Korea, New Zealand, Malaysia, and Thailand. Despite a negative CAGR of -11.21% from 2020 to 2024, there was a slight improvement in the growth rate in 2024, with a decline of -5.99% compared to the previous year. This suggests potential opportunities for market players to tap into the Japanese market for lactation support supplements.

The Japan Lactation Support Supplements Market is experiencing steady growth due to increasing awareness among new mothers regarding the benefits of breastfeeding and the availability of various lactation support supplements in the market. The demand for these products is driven by the rising emphasis on maternal and infant health, coupled with a growing trend towards natural and organic products. Key players in the market are focusing on product innovation, such as introducing supplements with specific ingredients like fenugreek, fennel, and blessed thistle known to boost milk production. The market is also witnessing a surge in online sales channels, making it convenient for mothers to access a wide range of lactation support supplements. Overall, the Japan Lactation Support Supplements Market is poised for further growth as the importance of breastfeeding continues to be emphasized in the country.
The Japan Lactation Support Supplements Market is experiencing a growing demand due to the increasing awareness about the benefits of breastfeeding and the importance of maternal health. Consumers are seeking natural and safe solutions to support lactation, leading to a rise in the availability of herbal and plant-based supplements in the market. Additionally, the shift towards online retail channels has made these products more accessible to a wider audience. Opportunities exist for companies to innovate and develop new formulations that cater to specific needs of breastfeeding mothers, such as boosting milk supply or enhancing postpartum recovery. Collaborations with healthcare professionals and influencers can also help in building trust and credibility among consumers. Overall, the market is poised for expansion as more women prioritize their health and well-being during the breastfeeding journey.
In the Japan Lactation Support Supplements Market, some challenges include cultural taboos surrounding breastfeeding in public, limited awareness about the benefits of lactation support supplements, and concerns about the safety and efficacy of such products among consumers. Additionally, the market faces competition from traditional remedies and alternative healthcare practices that are deeply rooted in Japanese culture. Regulatory hurdles and the need for clear guidelines on product labeling and marketing further contribute to the challenges in this market. To succeed, companies operating in this space need to navigate these cultural nuances, educate consumers about the benefits of lactation support supplements, build trust through transparent communication, and work towards establishing a regulatory framework that ensures product safety and quality.
The Japan Lactation Support Supplements Market is primarily driven by the increasing awareness among new mothers about the benefits of breastfeeding and the importance of proper nutrition during lactation. Rising concerns about infant health and development, coupled with the growing trend of women delaying childbirth until later in life, have also contributed to the demand for lactation support supplements. Additionally, the availability of a wide range of products catering to specific needs such as increasing milk supply, improving milk quality, and enhancing maternal health has further fueled market growth. The influence of healthcare professionals in recommending these supplements, along with the ease of access through online retail channels, are key factors driving the market in Japan.
The Japanese government has taken steps to promote breastfeeding and support lactating mothers through various policies. The Ministry of Health, Labour and Welfare has provided guidance on proper nutrition during breastfeeding, including the use of lactation support supplements. Additionally, the government has implemented measures to improve workplace support for nursing mothers, such as requiring companies to provide designated lactation rooms and breaks for breastfeeding employees. These policies aim to encourage breastfeeding and ensure the health and well-being of both mothers and infants, thereby creating a favorable environment for the Japan Lactation Support Supplements Market to thrive.
The Japan Lactation Support Supplements Market is expected to witness steady growth in the coming years due to the increasing awareness among new mothers about the benefits of these supplements in enhancing milk production and overall breastfeeding experience. Factors such as the rising number of working mothers, the emphasis on maternal health and nutrition, and the growing demand for natural and safe lactation support products are driving the market growth. Additionally, the availability of a wide range of lactation support supplements in various forms and flavors, coupled with advancements in product development and marketing strategies, are further boosting market expansion. With the increasing focus on maternal well-being and the importance of breastfeeding, the Japan Lactation Support Supplements Market is poised for continuous growth and innovation in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Lactation Support Supplements Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Lactation Support Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Lactation Support Supplements Market - Industry Life Cycle |
3.4 Japan Lactation Support Supplements Market - Porter's Five Forces |
3.5 Japan Lactation Support Supplements Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.6 Japan Lactation Support Supplements Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 Japan Lactation Support Supplements Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Japan Lactation Support Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness among new mothers about the importance of breastfeeding. |
4.2.2 Rising focus on maternal health and well-being. |
4.2.3 Growing demand for natural and organic lactation support supplements. |
4.3 Market Restraints |
4.3.1 Lack of regulation in the supplements industry leading to quality concerns. |
4.3.2 Cultural barriers and stigma around breastfeeding in public. |
4.3.3 High cost of lactation support supplements affecting affordability. |
5 Japan Lactation Support Supplements Market Trends |
6 Japan Lactation Support Supplements Market, By Types |
6.1 Japan Lactation Support Supplements Market, By Ingredient Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Lactation Support Supplements Market Revenues & Volume, By Ingredient Type, 2021- 2031F |
6.1.3 Japan Lactation Support Supplements Market Revenues & Volume, By Fenugreek, 2021- 2031F |
6.1.4 Japan Lactation Support Supplements Market Revenues & Volume, By Moringa, 2021- 2031F |
6.1.5 Japan Lactation Support Supplements Market Revenues & Volume, By Milk thistle, 2021- 2031F |
6.1.6 Japan Lactation Support Supplements Market Revenues & Volume, By Fennel, 2021- 2031F |
6.1.7 Japan Lactation Support Supplements Market Revenues & Volume, By Oatmeal, 2021- 2031F |
6.1.8 Japan Lactation Support Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Japan Lactation Support Supplements Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Japan Lactation Support Supplements Market Revenues & Volume, By Capsules/Tablets, 2021- 2031F |
6.2.3 Japan Lactation Support Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.2.4 Japan Lactation Support Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.2.5 Japan Lactation Support Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Japan Lactation Support Supplements Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Japan Lactation Support Supplements Market Revenues & Volume, By Online Sales Channel, 2021- 2031F |
6.3.3 Japan Lactation Support Supplements Market Revenues & Volume, By Direct Sales Channel, 2021- 2031F |
6.3.4 Japan Lactation Support Supplements Market Revenues & Volume, By Pharmacies/Drug Stores, 2021- 2031F |
6.3.5 Japan Lactation Support Supplements Market Revenues & Volume, By Other Offline Channels, 2021- 2031F |
7 Japan Lactation Support Supplements Market Import-Export Trade Statistics |
7.1 Japan Lactation Support Supplements Market Export to Major Countries |
7.2 Japan Lactation Support Supplements Market Imports from Major Countries |
8 Japan Lactation Support Supplements Market Key Performance Indicators |
8.1 Number of new mothers attending breastfeeding education programs. |
8.2 Percentage of healthcare professionals recommending lactation support supplements. |
8.3 Rate of adoption of online platforms for purchasing lactation support supplements. |
9 Japan Lactation Support Supplements Market - Opportunity Assessment |
9.1 Japan Lactation Support Supplements Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
9.2 Japan Lactation Support Supplements Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 Japan Lactation Support Supplements Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Japan Lactation Support Supplements Market - Competitive Landscape |
10.1 Japan Lactation Support Supplements Market Revenue Share, By Companies, 2024 |
10.2 Japan Lactation Support Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |