| Product Code: ETC179081 | Publication Date: Jan 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In 2024, Japan's malt import shipments continued to show steady growth, with top exporting countries being Canada, UK, Australia, Metropolitan France, and Germany. Despite moderate concentration with a stable HHI, the market experienced a notable CAGR of 9.22% from 2020 to 2024. However, there was a slight decrease in the growth rate from 2023 to 2024 at -8.98%, indicating some fluctuations in the market dynamics. Overall, the Japanese malt import market remains robust with diverse sources of supply contributing to its sustained expansion.

The Japan Malt Market is characterized by a growing demand for malt products driven by the increasing popularity of craft beers and spirits in the country. The market is dominated by major players such as Asahi Group Holdings and Sapporo Holdings, which produce a wide range of malt-based beverages. Consumers in Japan are increasingly seeking premium and unique malt products, leading to a rise in imports of specialty malts for brewing purposes. Additionally, the health benefits associated with malt consumption, such as being a good source of essential nutrients and dietary fiber, are further driving market growth. The market is also witnessing a trend towards innovative malt-based products catering to changing consumer preferences, indicating a promising outlook for the Japan Malt Market.
The Japan Malt Market is experiencing a shift towards premium and craft malt products, driven by increasing consumer interest in high-quality and unique beverages. There is a growing demand for specialty malts such as roasted, caramel, and smoked malts, as well as malt varieties like barley, wheat, and rye. Craft breweries and distilleries are focusing on developing innovative malt-based products to cater to the evolving preferences of consumers. Additionally, sustainability and traceability are becoming key factors influencing purchasing decisions, leading to a rise in the consumption of organic and locally sourced malts. The market is also witnessing collaborations between malt suppliers and beverage manufacturers to create exclusive malt blends and flavors, further shaping the landscape of the Japan Malt Market.
In the Japan malt market, one of the key challenges is the declining beer consumption among the younger population, leading to a shift towards alternative alcoholic beverages such as ready-to-drink products and low-alcohol or alcohol-free options. This trend is impacting the demand for malt, as beer production constitutes a significant portion of malt usage. Additionally, the aging population in Japan presents another challenge, as older consumers may consume less alcohol overall. Furthermore, the market is also facing increasing competition from imported malt products, as well as fluctuations in raw material prices and changing consumer preferences. To address these challenges, malt producers in Japan may need to innovate by introducing new products tailored to changing consumer tastes and preferences, as well as exploring new export opportunities to diversify their market reach.
The Japan malt market presents several investment opportunities due to the increasing consumption of malt-based products such as beer, whiskey, and non-alcoholic beverages in the country. With a growing trend towards premiumization and craft beverages, there is a demand for high-quality malt varieties. Investing in malt production facilities, malt processing technologies, and research and development of new malt varieties can be lucrative. Additionally, there is potential for investment in malt distribution and marketing channels to reach a wider consumer base. Furthermore, sustainability practices such as organic malt production and environmentally friendly processes are gaining importance, offering opportunities for investors focused on ethical and sustainable investments in the Japan malt market.
The Japan Malt Market is subject to several government policies aimed at regulating the production, import, and distribution of malt products. The Japanese government imposes tariffs on imported malt to protect domestic producers and ensure fair competition. Additionally, there are regulations in place to maintain food safety standards and quality control in the malt industry. The government also plays a role in promoting sustainability and environmental conservation in malt production through initiatives such as encouraging renewable energy use and waste reduction. Overall, government policies in Japan are focused on balancing the interests of domestic producers, ensuring product quality, and promoting sustainable practices in the malt market.
The Japan malt market is expected to witness steady growth in the coming years, driven by the increasing demand for malt-based beverages and the growing popularity of craft beer among Japanese consumers. The market is likely to benefit from the rising trend of premiumization and the expanding presence of international malt producers in the country. Additionally, the shifting consumer preferences towards healthier and more diverse beverage options are expected to further propel the growth of the Japan malt market. However, challenges such as fluctuating raw material prices and changing regulatory landscape may impact market dynamics. Overall, the Japan malt market is anticipated to experience moderate growth supported by changing consumer preferences and the continuous innovation in the beverage industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Malt Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Malt Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Malt Market - Industry Life Cycle |
3.4 Japan Malt Market - Porter's Five Forces |
3.5 Japan Malt Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Malt Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Japan Malt Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of craft beer culture in Japan |
4.2.2 Growing demand for malt-based beverages |
4.2.3 Rising trend of health-conscious consumers preferring malt-based products |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials |
4.3.2 Regulatory challenges in the malt manufacturing industry |
5 Japan Malt Market Trends |
6 Japan Malt Market, By Types |
6.1 Japan Malt Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Malt Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Japan Malt Market Revenues & Volume, By Malt, 2021-2031F |
6.1.4 Japan Malt Market Revenues & Volume, By Malt Extract, 2021-2031F |
6.1.5 Japan Malt Market Revenues & Volume, By Malt Extract Powder, 2021-2031F |
6.1.6 Japan Malt Market Revenues & Volume, By Malt Flour, 2021-2031F |
6.1.7 Japan Malt Market Revenues & Volume, By Barley malt, 2021-2031F |
6.1.8 Japan Malt Market Revenues & Volume, By Wheat malt, 2021-2031F |
6.2 Japan Malt Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Japan Malt Market Revenues & Volume, By Beer Industry , 2021-2031F |
6.2.3 Japan Malt Market Revenues & Volume, By Whisky Distilleries, 2021-2031F |
6.2.4 Japan Malt Market Revenues & Volume, By Food industry , 2021-2031F |
6.2.5 Japan Malt Market Revenues & Volume, By Beverages , 2021-2031F |
6.2.6 Japan Malt Market Revenues & Volume, By Pharmaceutical industry, 2021-2031F |
7 Japan Malt Market Import-Export Trade Statistics |
7.1 Japan Malt Market Export to Major Countries |
7.2 Japan Malt Market Imports from Major Countries |
8 Japan Malt Market Key Performance Indicators |
8.1 Average selling price of malt products |
8.2 Number of craft breweries in Japan using malt |
8.3 Consumer awareness and preference for malt-based beverages |
9 Japan Malt Market - Opportunity Assessment |
9.1 Japan Malt Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Malt Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Japan Malt Market - Competitive Landscape |
10.1 Japan Malt Market Revenue Share, By Companies, 2024 |
10.2 Japan Malt Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here