Product Code: ETC4546583 | Publication Date: Jul 2023 | Updated Date: Oct 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Japan continues to heavily rely on imports of shortenings, with Malaysia, Denmark, Germany, Indonesia, and Thailand emerging as key exporting countries in 2024. Despite the high concentration of the market, the industry has shown strong growth, with a notable Compound Annual Growth Rate (CAGR) of 25.2% from 2020 to 2024. The impressive growth rate of 52.41% from 2023 to 2024 indicates a promising trend for the market, suggesting potential opportunities for further expansion and development in the coming years.
The Japan shortenings market is witnessing steady growth, driven by the increasing demand for convenience foods and baked goods. Shortenings are widely used in Japanese cuisine for frying, baking, and as ingredients in various dishes. The market is characterized by the presence of major players offering a variety of shortenings including traditional animal fat-based options and newer plant-based alternatives. Health-conscious consumers are fueling the demand for healthier shortenings made from sources like palm oil or sunflower oil. Manufacturers are also focusing on product innovations to cater to changing consumer preferences, such as organic and non-GMO shortenings. With the growing popularity of bakery products and the influence of Western cuisines, the Japan shortenings market is expected to continue its growth trajectory in the coming years.
The Japan Shortenings Market is experiencing a growing demand for healthier and more sustainable options, leading to a shift towards plant-based shortenings and those free from trans fats. Manufacturers are focusing on developing products with clean label ingredients to cater to health-conscious consumers. Additionally, there is a rising trend of incorporating specialty shortenings in baked goods and confectionery items to enhance taste and texture. Opportunities lie in the development of customized shortenings for specific applications, such as frying and baking, to meet the diverse needs of the food industry. With the increasing popularity of Japanese cuisine worldwide, there is also potential for exporting Japanese-style shortenings to international markets. Overall, innovation, sustainability, and health consciousness are driving the growth and opportunities in the Japan Shortenings Market.
The Japan Shortenings Market faces several challenges, including changing consumer preferences towards healthier and more natural products, which has led to a growing demand for alternatives to traditional shortenings. Additionally, the market is experiencing increased competition from substitute products such as butter and margarine. Regulatory changes and restrictions on certain ingredients used in shortenings also pose challenges for manufacturers in meeting consumer demands while complying with regulations. Furthermore, the rising costs of raw materials and transportation have put pressure on margins for companies operating in the Japan Shortenings Market. To succeed in this competitive landscape, companies need to innovate by developing new formulations that are healthier, cost-effective, and meet the evolving needs of consumers.
The Japan Shortenings Market is primarily driven by the growing demand for convenience foods and bakery products in the country. With changing consumer lifestyles and an increasing preference for ready-to-eat and easy-to-prepare food options, the demand for shortenings, which are essential ingredients in baking and cooking, is on the rise. Additionally, the expanding foodservice industry in Japan, coupled with the popularity of Western-style baked goods, is fueling the demand for shortenings among commercial bakeries and restaurants. Furthermore, the focus on product innovation and development of healthier shortenings with clean label ingredients is also influencing market growth as consumers are becoming more health-conscious. Overall, the Japan Shortenings Market is expected to witness steady growth driven by these factors in the coming years.
The Japanese government has implemented various policies related to the shortenings market, aiming to regulate and ensure the safety of these products. One key regulation is the Food Sanitation Act, which sets standards for food additives, including shortenings, to protect consumer health. Additionally, the Ministry of Health, Labour and Welfare oversees labeling requirements for shortenings, ensuring transparency and accurate information for consumers. The government also promotes research and development in the food industry, including shortenings, to foster innovation and improve product quality. Overall, these policies work together to maintain the quality, safety, and integrity of the shortenings market in Japan, while also supporting the growth and competitiveness of the industry.
The Japan Shortenings Market is expected to witness steady growth in the coming years, driven by the increasing demand for convenience foods and baked goods in the country. With changing consumer preferences towards healthier options, there is a growing trend towards the use of healthier shortenings made from plant-based sources. Manufacturers are focusing on developing innovative products with clean label ingredients to cater to this demand. Additionally, the foodservice industry is expected to drive market growth as more consumers opt for ready-to-eat and takeaway food options. While the market is likely to face challenges such as pricing pressures and regulatory constraints, strategic partnerships, product diversification, and investments in research and development are anticipated to propel the Japan Shortenings Market forward.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Shortenings Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Shortenings Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Shortenings Market - Industry Life Cycle |
3.4 Japan Shortenings Market - Porter's Five Forces |
3.5 Japan Shortenings Market Revenues & Volume Share, By Key Ingredient, 2021 & 2031F |
3.6 Japan Shortenings Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.7 Japan Shortenings Market Revenues & Volume Share, By Variant, 2021 & 2031F |
4 Japan Shortenings Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for convenience foods in Japan |
4.2.2 Growing awareness about the health benefits of using specialized shortenings |
4.2.3 Rise in disposable income leading to higher consumption of bakery and confectionery products |
4.3 Market Restraints |
4.3.1 Stringent regulations on food additives and ingredients in Japan |
4.3.2 Fluctuating prices of raw materials such as palm oil and soybean oil |
5 Japan Shortenings Market Trends |
6 Japan Shortenings Market, By Types |
6.1 Japan Shortenings Market, By Key Ingredient |
6.1.1 Overview and Analysis |
6.1.2 Japan Shortenings Market Revenues & Volume, By Key Ingredient, 2021 - 2031F |
6.1.3 Japan Shortenings Market Revenues & Volume, By Oil, 2021 - 2031F |
6.1.4 Japan Shortenings Market Revenues & Volume, By Butter, 2021 - 2031F |
6.1.5 Japan Shortenings Market Revenues & Volume, By Lard, 2021 - 2031F |
6.1.6 Japan Shortenings Market Revenues & Volume, By Tallow, 2021 - 2031F |
6.2 Japan Shortenings Market, By Source |
6.2.1 Overview and Analysis |
6.2.2 Japan Shortenings Market Revenues & Volume, By Vegetable, 2021 - 2031F |
6.2.3 Japan Shortenings Market Revenues & Volume, By Animal, 2021 - 2031F |
6.3 Japan Shortenings Market, By Variant |
6.3.1 Overview and Analysis |
6.3.2 Japan Shortenings Market Revenues & Volume, By Solid, 2021 - 2031F |
6.3.3 Japan Shortenings Market Revenues & Volume, By Liquid, 2021 - 2031F |
6.3.4 Japan Shortenings Market Revenues & Volume, By All-purpose, 2021 - 2031F |
6.3.5 Japan Shortenings Market Revenues & Volume, By Cake/Icing, 2021 - 2031F |
7 Japan Shortenings Market Import-Export Trade Statistics |
7.1 Japan Shortenings Market Export to Major Countries |
7.2 Japan Shortenings Market Imports from Major Countries |
8 Japan Shortenings Market Key Performance Indicators |
8.1 Consumer preferences towards healthier shortenings options |
8.2 Adoption rate of specialty shortenings in the food industry |
8.3 Market penetration of shortenings in new applications such as plant-based products |
9 Japan Shortenings Market - Opportunity Assessment |
9.1 Japan Shortenings Market Opportunity Assessment, By Key Ingredient, 2021 & 2031F |
9.2 Japan Shortenings Market Opportunity Assessment, By Source, 2021 & 2031F |
9.3 Japan Shortenings Market Opportunity Assessment, By Variant, 2021 & 2031F |
10 Japan Shortenings Market - Competitive Landscape |
10.1 Japan Shortenings Market Revenue Share, By Companies, 2024 |
10.2 Japan Shortenings Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |