| Product Code: ETC7748499 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of small SUVs into Japan in 2024 continued to see high concentration, with the top exporting countries being Germany, Mexico, USA, UK, and South Africa. The Herfindahl-Hirschman Index (HHI) indicating market concentration increased from high to very high in 2024. The industry experienced a negative compound annual growth rate (CAGR) of -3.14% from 2020 to 2024, with a significant decline in growth rate of -17.54% from 2023 to 2024. These trends suggest a challenging market environment for small SUV imports in Japan.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Small SUVs Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Small SUVs Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Small SUVs Market - Industry Life Cycle |
3.4 Japan Small SUVs Market - Porter's Five Forces |
3.5 Japan Small SUVs Market Revenues & Volume Share, By Fuel Type, 2021 & 2031F |
4 Japan Small SUVs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for fuel-efficient vehicles in Japan |
4.2.2 Growing preference for smaller, more urban-friendly vehicles |
4.2.3 Government incentives and regulations promoting the adoption of eco-friendly cars |
4.3 Market Restraints |
4.3.1 High competition among small SUV manufacturers in Japan |
4.3.2 Volatility in fuel prices impacting consumer purchasing decisions |
4.3.3 Limited availability of charging infrastructure for electric small SUVs |
5 Japan Small SUVs Market Trends |
6 Japan Small SUVs Market, By Types |
6.1 Japan Small SUVs Market, By Fuel Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Small SUVs Market Revenues & Volume, By Fuel Type, 2021- 2031F |
6.1.3 Japan Small SUVs Market Revenues & Volume, By Petrol, 2021- 2031F |
6.1.4 Japan Small SUVs Market Revenues & Volume, By Diesel, 2021- 2031F |
6.1.5 Japan Small SUVs Market Revenues & Volume, By Electric, 2021- 2031F |
6.1.6 Japan Small SUVs Market Revenues & Volume, By Others, 2021- 2031F |
7 Japan Small SUVs Market Import-Export Trade Statistics |
7.1 Japan Small SUVs Market Export to Major Countries |
7.2 Japan Small SUVs Market Imports from Major Countries |
8 Japan Small SUVs Market Key Performance Indicators |
8.1 Average fuel efficiency of small SUVs in Japan |
8.2 Number of new small SUV models introduced in the market |
8.3 Percentage of small SUV sales with hybrid or electric powertrains |
8.4 Consumer sentiment towards small SUVs in urban areas |
8.5 Adoption rate of advanced safety features in small SUVs |
9 Japan Small SUVs Market - Opportunity Assessment |
9.1 Japan Small SUVs Market Opportunity Assessment, By Fuel Type, 2021 & 2031F |
10 Japan Small SUVs Market - Competitive Landscape |
10.1 Japan Small SUVs Market Revenue Share, By Companies, 2024 |
10.2 Japan Small SUVs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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