| Product Code: ETC248302 | Publication Date: Aug 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's tennis shoe import market in 2024 saw consistent high concentration with top exporters being Vietnam, Indonesia, China, Cambodia, and the USA. Despite a negative compound annual growth rate (CAGR) of -2.29% from 2020 to 2024, there was a positive growth rate of 5.87% from 2023 to 2024. This indicates a potential shift in market dynamics and consumer demand for tennis shoes in Japan. The continued dominance of these key exporting countries highlights the competitive landscape within the industry.

The Japan tennis shoes market is a dynamic and competitive industry driven by a strong culture of sports participation and fashion trends. Major players in the market include global brands such as Nike, Adidas, Asics, and local brands like Mizuno and Yonex. The market is characterized by a growing demand for high-performance tennis shoes that offer comfort, durability, and advanced technologies to enhance players` performance on the court. Innovation in materials and design, as well as collaborations with professional tennis players, are key strategies employed by brands to stay competitive. With a strong consumer base consisting of both recreational players and tennis enthusiasts, the Japan tennis shoes market continues to show growth potential, especially with the increasing popularity of tennis as a sport in the country.
Currently, the Japan Tennis Shoes Market is experiencing a shift towards more sustainable and eco-friendly products, driven by increasing consumer awareness of environmental issues. Brands are incorporating recycled materials, using more sustainable production processes, and promoting durability to reduce waste and environmental impact. Additionally, there is a growing demand for innovative technologies in tennis shoes, such as enhanced cushioning, improved stability, and lightweight designs to enhance performance on the court. Collaboration between tennis shoe brands and professional players is also a key trend, with athletes influencing the design and development of new shoe models. Overall, the Japan Tennis Shoes Market is evolving towards more sustainable practices and advanced technologies to meet the changing preferences of consumers and athletes in the industry.
The Japan Tennis Shoes Market faces several challenges, including intense competition from both domestic and international brands, leading to price wars and pressure on profit margins. Consumer preferences are also shifting towards more casual and lifestyle footwear options, impacting the demand for traditional tennis shoes. Additionally, the market is experiencing a slowdown in overall growth due to economic uncertainties and changing consumer behavior influenced by factors such as the COVID-19 pandemic. Retail trends are evolving towards online shopping, posing challenges for brick-and-mortar stores. Furthermore, sustainability concerns and the demand for eco-friendly products are becoming increasingly important, requiring brands to adapt their production processes and materials to meet these changing expectations in the market.
The Japan Tennis Shoes Market presents promising investment opportunities due to the growing popularity of tennis in the country. With a strong tennis culture and increasing participation in the sport, there is a high demand for quality tennis shoes among players of all levels. Investing in innovative tennis shoe technology, customization options, and sustainable materials could attract a wide range of consumers. Additionally, collaborations with professional tennis players and sponsorship deals with tournaments could enhance brand visibility and market presence. With a focus on performance, comfort, and style, there are ample opportunities for investors to capitalize on the evolving trends in the Japan Tennis Shoes Market.
Government policies related to the Japan Tennis Shoes Market primarily focus on consumer protection, fair competition, and import regulations. The Japan Fair Trade Commission (JFTC) enforces antitrust laws to prevent monopolistic practices and ensure fair competition among businesses in the market. Additionally, the Ministry of Economy, Trade and Industry (METI) regulates product safety standards to protect consumers from substandard or harmful tennis shoes. Import regulations also play a significant role in the market, with the Customs Tariff Bureau overseeing duties and tariffs on imported tennis shoes to maintain a level playing field for domestic manufacturers. Overall, government policies in Japan aim to promote a healthy and competitive tennis shoes market while safeguarding consumer interests and ensuring product quality and safety.
The Japan Tennis Shoes Market is expected to witness steady growth in the coming years, driven by factors such as the increasing popularity of tennis as a recreational sport among the Japanese population, growing awareness about the importance of proper footwear for athletic performance, and rising disposable incomes. The market is likely to benefit from advancements in shoe technology, such as improved cushioning and durability, as well as the introduction of innovative designs and materials. Additionally, the growing trend of athleisure and the influence of tennis stars in the fashion industry are expected to further boost the demand for tennis shoes in Japan. Overall, the market is projected to expand as manufacturers focus on meeting the evolving needs and preferences of consumers in terms of comfort, style, and performance.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Tennis Shoes Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Tennis Shoes Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Tennis Shoes Market - Industry Life Cycle |
3.4 Japan Tennis Shoes Market - Porter's Five Forces |
3.5 Japan Tennis Shoes Market Revenues & Volume Share, By Playing Surface, 2021 & 2031F |
3.6 Japan Tennis Shoes Market Revenues & Volume Share, By User, 2021 & 2031F |
3.7 Japan Tennis Shoes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Tennis Shoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing interest in sports and fitness activities in Japan, leading to increased demand for tennis shoes. |
4.2.2 Rising health awareness and emphasis on physical activity among the Japanese population. |
4.2.3 Innovation in tennis shoe design and technology, attracting consumers looking for performance-enhancing footwear. |
4.3 Market Restraints |
4.3.1 Economic fluctuations impacting consumer spending on non-essential items like sports shoes. |
4.3.2 Competition from other sports shoe brands and types in the market. |
4.3.3 Changing fashion trends affecting the demand for tennis shoes. |
5 Japan Tennis Shoes Market Trends |
6 Japan Tennis Shoes Market, By Types |
6.1 Japan Tennis Shoes Market, By Playing Surface |
6.1.1 Overview and Analysis |
6.1.2 Japan Tennis Shoes Market Revenues & Volume, By Playing Surface, 2021-2031F |
6.1.3 Japan Tennis Shoes Market Revenues & Volume, By Hard Court Tennis Shoes, 2021-2031F |
6.1.4 Japan Tennis Shoes Market Revenues & Volume, By Clay Court Tennis Shoes, 2021-2031F |
6.1.5 Japan Tennis Shoes Market Revenues & Volume, By Grass Court Tennis Shoes, 2021-2031F |
6.2 Japan Tennis Shoes Market, By User |
6.2.1 Overview and Analysis |
6.2.2 Japan Tennis Shoes Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Japan Tennis Shoes Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Japan Tennis Shoes Market Revenues & Volume, By Kids, 2021-2031F |
6.3 Japan Tennis Shoes Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Japan Tennis Shoes Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Japan Tennis Shoes Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.4 Japan Tennis Shoes Market Revenues & Volume, By E-commerce, 2021-2031F |
6.3.5 Japan Tennis Shoes Market Revenues & Volume, By Others, 2021-2031F |
7 Japan Tennis Shoes Market Import-Export Trade Statistics |
7.1 Japan Tennis Shoes Market Export to Major Countries |
7.2 Japan Tennis Shoes Market Imports from Major Countries |
8 Japan Tennis Shoes Market Key Performance Indicators |
8.1 Average selling price of tennis shoes in Japan. |
8.2 Number of tennis shoe retailers expanding or entering the Japanese market. |
8.3 Adoption rate of new tennis shoe technologies by consumers in Japan. |
9 Japan Tennis Shoes Market - Opportunity Assessment |
9.1 Japan Tennis Shoes Market Opportunity Assessment, By Playing Surface, 2021 & 2031F |
9.2 Japan Tennis Shoes Market Opportunity Assessment, By User, 2021 & 2031F |
9.3 Japan Tennis Shoes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Tennis Shoes Market - Competitive Landscape |
10.1 Japan Tennis Shoes Market Revenue Share, By Companies, 2021 |
10.2 Japan Tennis Shoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |