| Product Code: ETC11307730 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Japan waterproof makeup import market in 2024 shows a continued reliance on top exporting countries such as South Korea, China, USA, Metropolitan France, and Italy. Despite a slight decline in growth rate from 2023 to 2024, the market has maintained a relatively stable Compound Annual Growth Rate (CAGR) of 1.87% over the period of 2020-2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting strong competition and market dominance by key players. This data highlights the importance of these top exporting countries in driving the waterproof makeup import market in Japan.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Waterproof Makeup Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Waterproof Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Waterproof Makeup Market - Industry Life Cycle |
3.4 Japan Waterproof Makeup Market - Porter's Five Forces |
3.5 Japan Waterproof Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 Japan Waterproof Makeup Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Japan Waterproof Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Japan Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness about the benefits of waterproof makeup in Japan |
4.2.2 Increasing demand for long-lasting makeup products |
4.2.3 Rising popularity of outdoor activities and sports driving the need for waterproof makeup |
4.3 Market Restraints |
4.3.1 Concerns regarding the ingredients used in waterproof makeup products |
4.3.2 High competition in the market leading to pricing pressures |
4.3.3 Limited availability of eco-friendly and cruelty-free options in the waterproof makeup segment |
5 Japan Waterproof Makeup Market Trends |
6 Japan Waterproof Makeup Market, By Types |
6.1 Japan Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Waterproof Makeup Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Waterproof Makeup Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.1.4 Japan Waterproof Makeup Market Revenues & Volume, By Mascara, 2021 - 2031F |
6.1.5 Japan Waterproof Makeup Market Revenues & Volume, By Lipstick, 2021 - 2031F |
6.1.6 Japan Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2021 - 2031F |
6.1.7 Japan Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2021 - 2031F |
6.2 Japan Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Japan Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2021 - 2031F |
6.2.3 Japan Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2021 - 2031F |
6.2.4 Japan Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2021 - 2031F |
6.2.5 Japan Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2021 - 2031F |
6.2.6 Japan Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2021 - 2031F |
6.3 Japan Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Japan Waterproof Makeup Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.3.3 Japan Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 Japan Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.5 Japan Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2021 - 2031F |
6.3.6 Japan Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2021 - 2031F |
6.4 Japan Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Japan Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2021 - 2031F |
6.4.3 Japan Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2021 - 2031F |
6.4.4 Japan Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2021 - 2031F |
6.4.5 Japan Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2021 - 2031F |
6.4.6 Japan Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2021 - 2031F |
7 Japan Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Japan Waterproof Makeup Market Export to Major Countries |
7.2 Japan Waterproof Makeup Market Imports from Major Countries |
8 Japan Waterproof Makeup Market Key Performance Indicators |
8.1 Number of new product launches with advanced waterproof technology |
8.2 Customer satisfaction levels with the longevity and performance of waterproof makeup products |
8.3 Percentage increase in online searches for waterproof makeup tutorials and reviews |
9 Japan Waterproof Makeup Market - Opportunity Assessment |
9.1 Japan Waterproof Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Waterproof Makeup Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 Japan Waterproof Makeup Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Japan Waterproof Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Japan Waterproof Makeup Market - Competitive Landscape |
10.1 Japan Waterproof Makeup Market Revenue Share, By Companies, 2024 |
10.2 Japan Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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