| Product Code: ETC4382867 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The cross platform and mobile advertising market in Jordan is flourishing, driven by the rapid penetration of smartphones and the increasing consumption of digital content. Advertisers are leveraging multiple platforms, including social media, search engines, and mobile apps, to reach a broader audience. The growing importance of targeted advertising, powered by data analytics and user behavior insights, is enabling marketers to optimize their campaigns for better engagement and ROI.
The cross-platform and mobile advertising market in Jordan is propelled by the rapid penetration of smartphones and the internet, which has significantly changed the way businesses reach their target audience. Advertisers are increasingly focusing on mobile platforms to engage consumers through personalized and interactive ads. The growing importance of social media and the increasing time spent on mobile devices are key factors driving the market. Additionally, advancements in technology, such as programmatic advertising and data analytics, are enabling more efficient and effective ad targeting, further boosting market growth.
In Jordan, the cross platform and mobile advertising market is challenged by a fragmented digital landscape and the slow adoption of advanced advertising technologies. Advertisers struggle with accurately targeting their audience due to insufficient data and analytics capabilities. Furthermore, the market is hampered by a limited understanding of mobile advertising`s potential and the lack of standardized metrics to measure effectiveness. High competition and the dominance of global platforms also pose significant challenges for local advertisers trying to gain a foothold.
Recognizing the potential of digital advertising, Jordan policies support the growth of cross-platform and mobile advertising. This includes regulatory frameworks that protect consumer data, promote fair competition, and encourage innovation. The government also collaborates with industry stakeholders to develop standards and best practices for effective digital advertising.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Cross Platform and Mobile Advertising Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Cross Platform and Mobile Advertising Market - Industry Life Cycle |
3.4 Jordan Cross Platform and Mobile Advertising Market - Porter's Five Forces |
3.5 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume Share, By Advertisement Type, 2021 & 2031F |
3.6 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Jordan Cross Platform and Mobile Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rate in Jordan |
4.2.2 Growth of digital advertising spending in the region |
4.2.3 Rising popularity of mobile apps among Jordanian consumers |
4.3 Market Restraints |
4.3.1 Lack of standardized measurement metrics for cross-platform advertising |
4.3.2 Limited internet infrastructure and connectivity issues in certain regions of Jordan |
5 Jordan Cross Platform and Mobile Advertising Market Trends |
6 Jordan Cross Platform and Mobile Advertising Market, By Types |
6.1 Jordan Cross Platform and Mobile Advertising Market, By Advertisement Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Advertisement Type, 2021-2031F |
6.1.3 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Search, 2021-2031F |
6.1.4 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Native Social, 2021-2031F |
6.1.5 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Display, 2021-2031F |
6.1.6 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Video, 2021-2031F |
6.1.7 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By SMS, 2021-2031F |
6.1.8 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Audio, 2021-2031F |
6.2 Jordan Cross Platform and Mobile Advertising Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Smartphones, 2021-2031F |
6.2.3 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Tablets, 2021-2031F |
6.2.4 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Desktops, 2021-2031F |
6.2.5 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Smart Televisions, 2021-2031F |
6.3 Jordan Cross Platform and Mobile Advertising Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Small and Medium Enterprises, 2021-2031F |
6.3.3 Jordan Cross Platform and Mobile Advertising Market Revenues & Volume, By Large Enterprises, 2021-2031F |
7 Jordan Cross Platform and Mobile Advertising Market Import-Export Trade Statistics |
7.1 Jordan Cross Platform and Mobile Advertising Market Export to Major Countries |
7.2 Jordan Cross Platform and Mobile Advertising Market Imports from Major Countries |
8 Jordan Cross Platform and Mobile Advertising Market Key Performance Indicators |
8.1 Average time spent on mobile devices per user |
8.2 Click-through rates (CTR) on mobile advertisements |
8.3 Percentage of advertising budget allocated to cross-platform and mobile advertising |
8.4 Mobile ad engagement rates |
8.5 Mobile app download and usage statistics |
9 Jordan Cross Platform and Mobile Advertising Market - Opportunity Assessment |
9.1 Jordan Cross Platform and Mobile Advertising Market Opportunity Assessment, By Advertisement Type, 2021 & 2031F |
9.2 Jordan Cross Platform and Mobile Advertising Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Jordan Cross Platform and Mobile Advertising Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Jordan Cross Platform and Mobile Advertising Market - Competitive Landscape |
10.1 Jordan Cross Platform and Mobile Advertising Market Revenue Share, By Companies, 2024 |
10.2 Jordan Cross Platform and Mobile Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |