Product Code: ETC016686 | Publication Date: Oct 2020 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Jordanian groceries market is characterized by a mix of traditional souks, modern supermarkets, and online grocery platforms. Traditional markets like the bustling souks in Amman offer a wide variety of fresh produce, spices, and local goods, attracting both locals and tourists. In recent years, there has been a noticeable shift towards modern supermarkets and hypermarkets such as Carrefour, Cozmo, and Safeway, offering convenience and a diverse range of products under one roof. Online grocery shopping is also gaining popularity, with platforms like Souq.com and Instashop providing a convenient way for consumers to purchase groceries from the comfort of their homes. The market is competitive, with both traditional and modern retailers vying for market share by focusing on quality, convenience, and pricing to cater to the diverse needs of Jordanian consumers.
Currently, the Jordan groceries market is experiencing a shift towards online shopping and digital platforms due to the convenience and safety they offer, especially in light of the COVID-19 pandemic. Consumers are increasingly turning to e-commerce platforms to purchase their groceries, leading to a rise in online grocery shopping. Additionally, there is a growing demand for organic and healthy food products, reflecting a broader trend towards health and wellness among consumers. Retailers are also focusing on sustainability and ethical sourcing practices to meet the evolving preferences of environmentally conscious consumers. Overall, the groceries market in Jordan is adapting to changing consumer behavior by leveraging technology, offering healthier options, and prioritizing sustainability.
In the Jordan groceries market, some of the key challenges faced include intense competition from both local and international players, price fluctuations due to economic conditions, supply chain inefficiencies leading to occasional shortages of certain products, and a growing consumer demand for organic and healthier food options. Additionally, regulatory hurdles and bureaucratic processes can sometimes hinder the smooth operation of grocery businesses in Jordan. Keeping up with changing consumer preferences, maintaining competitive pricing strategies, and ensuring high-quality products while managing costs are ongoing challenges for players in the Jordan groceries market. Adaptability, innovation, and strategic planning are crucial for businesses to navigate these challenges and stay competitive in the market.
The Jordan groceries market presents several investment opportunities for both local and international investors. With a growing population and increasing urbanization, there is a rising demand for convenience and quality in grocery shopping. Investing in modern supermarkets, online grocery delivery services, and specialty stores catering to health-conscious consumers or offering organic products could be lucrative ventures. Additionally, there is potential in investing in food distribution and logistics companies to improve supply chain efficiency. As consumers become more health-conscious and demanding of diverse food options, there is also room for investments in innovative food products and brands. Overall, the Jordan groceries market offers a range of opportunities for investors to tap into the evolving consumer preferences and capitalize on the growing demand for convenient and quality grocery options.
The Jordanian government has implemented various policies to regulate the groceries market in the country. These policies include setting price controls on essential food items to ensure affordability for consumers, implementing quality standards to maintain the safety and integrity of food products, and promoting competition among grocery retailers to prevent monopolies and ensure fair pricing. Additionally, the government encourages the development of local agriculture to reduce dependency on imports and boost the domestic food supply. Jordan also has regulations in place to monitor and enforce food labeling requirements to provide consumers with accurate information about the products they purchase. Overall, these policies aim to create a competitive, safe, and sustainable groceries market in Jordan.
The Jordan groceries market is expected to experience steady growth in the coming years, driven by factors such as population growth, urbanization, and increasing disposable income levels. Consumers are increasingly looking for convenient and diverse grocery options, which is leading to the growth of online grocery shopping and the development of specialized grocery stores. The market is also witnessing a shift towards healthier and organic food products, as consumers become more health-conscious. However, challenges such as inflation, supply chain disruptions, and changing consumer preferences will need to be navigated by grocery retailers. Overall, the Jordan groceries market is poised for continued growth and innovation, with opportunities for both traditional and online grocery retailers to thrive by adapting to changing consumer demands and market trends.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Groceries Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Groceries Market Revenues & Volume, 2019 & 2026F |
3.3 Jordan Groceries Market - Industry Life Cycle |
3.4 Jordan Groceries Market - Porter's Five Forces |
3.5 Jordan Groceries Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Jordan Groceries Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Jordan Groceries Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Jordan Groceries Market Trends |
6 Jordan Groceries Market, By Types |
6.1 Jordan Groceries Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Jordan Groceries Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Jordan Groceries Market Revenues & Volume, By Packaged Food, 2016 - 2026F |
6.1.4 Jordan Groceries Market Revenues & Volume, By Unpackaged Food, 2016 - 2026F |
6.1.5 Jordan Groceries Market Revenues & Volume, By Drinks, 2016 - 2026F |
6.1.6 Jordan Groceries Market Revenues & Volume, By Tobacco, 2016 - 2026F |
6.1.7 Jordan Groceries Market Revenues & Volume, By Household Products, 2016 - 2026F |
6.1.8 Jordan Groceries Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Jordan Groceries Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Jordan Groceries Market Revenues & Volume, By Supermarkets & Hypermarkets, 2016 - 2026F |
6.2.3 Jordan Groceries Market Revenues & Volume, By Convenience Store, 2016 - 2026F |
6.2.4 Jordan Groceries Market Revenues & Volume, By Online, 2016 - 2026F |
7 Jordan Groceries Market Import-Export Trade Statistics |
7.1 Jordan Groceries Market Export to Major Countries |
7.2 Jordan Groceries Market Imports from Major Countries |
8 Jordan Groceries Market Key Performance Indicators |
9 Jordan Groceries Market - Opportunity Assessment |
9.1 Jordan Groceries Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Jordan Groceries Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Jordan Groceries Market - Competitive Landscape |
10.1 Jordan Groceries Market Revenue Share, By Companies, 2024 |
10.2 Jordan Groceries Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |