Product Code: ETC042387 | Publication Date: Jan 2021 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Jordan Lingerie Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 1.92% in 2025 and reaches 2.68% by 2029.
In the Middle East region, the Lingerie market in Jordan is projected to expand at a stable growth rate of 2.00% by 2027. The largest economy is Saudi Arabia, followed by United Arab Emirates, Iran, Qatar and Kuwait.
The Jordan lingerie market is characterized by a growing demand for high-quality, fashionable intimate apparel. With increasing disposable incomes and changing consumer preferences, there has been a notable shift towards premium lingerie brands that offer a combination of comfort, style, and durability. International brands have a strong presence in the market, but there is also a thriving local lingerie industry catering to diverse customer needs. Online shopping for lingerie is gaining popularity, providing consumers with a convenient way to browse and purchase a wide range of products. Key trends in the Jordanian lingerie market include an emphasis on body positivity, inclusivity, and sustainability, with brands focusing on offering a diverse range of sizes, styles, and eco-friendly materials to cater to the evolving preferences of consumers.
The Jordan lingerie market is currently experiencing a shift towards more inclusive sizing and diverse representation. Brands are focusing on offering a wider range of sizes to cater to a more diverse customer base, including plus-size and petite options. Additionally, there is a growing emphasis on body positivity and inclusivity in marketing campaigns, showcasing a variety of body types and skin tones. Sustainability is also becoming increasingly important, with consumers seeking eco-friendly and ethically produced lingerie options. Online shopping and e-commerce platforms are gaining popularity, providing customers with convenient access to a wide selection of lingerie styles. Overall, the Jordan lingerie market is evolving to meet the changing preferences and demands of consumers for size-inclusivity, diversity, sustainability, and convenience.
The Jordan lingerie market faces several challenges, including cultural norms and modesty considerations that may affect the acceptance and demand for certain types of lingerie styles. Additionally, economic factors such as fluctuating consumer spending power and competition from international brands pose challenges for local lingerie businesses. Limited access to high-quality materials and manufacturing capabilities within the country can also impact the production and pricing of lingerie items. Furthermore, the evolving retail landscape, including the rise of e-commerce platforms, presents challenges for traditional brick-and-mortar lingerie stores in reaching and retaining customers. Overall, navigating these challenges requires a deep understanding of local preferences, strategic marketing approaches, and adapting to changing consumer behaviors in the Jordanian market.
The Jordan lingerie market presents several investment opportunities due to its growing demand driven by factors such as increasing disposable income, changing consumer preferences, and a growing awareness of fashion trends. Investors could consider opportunities in expanding existing lingerie brands to cater to a wider audience, introducing new international brands to the market, or investing in online lingerie platforms to tap into the digital shopping trend. Additionally, there is potential for investing in sustainable and eco-friendly lingerie brands, as the global trend towards sustainability is gaining traction. Overall, the Jordan lingerie market offers opportunities for investors to capitalize on the evolving preferences of consumers and the increasing acceptance of lingerie as a fashion statement.
The Jordanian government regulates the lingerie market through various policies aimed at ensuring quality products and fair competition. Importing lingerie requires compliance with customs regulations and quality standards set by the Jordan Standards and Metrology Organization (JSMO). Additionally, businesses operating in the lingerie market must adhere to labor laws governing working conditions, wages, and employee rights. The government also monitors advertising practices in the industry to prevent misleading or inappropriate promotions. Overall, the regulatory framework in Jordan`s lingerie market emphasizes consumer protection, quality assurance, and fair business practices to promote a healthy and competitive marketplace.
The future outlook for the Jordan Lingerie Market appears promising, with steady growth expected in the coming years. Factors such as increasing disposable income, changing consumer preferences towards more premium and fashionable lingerie products, and a growing awareness of the importance of self-care and body positivity are driving the market forward. Additionally, the rising influence of social media and e-commerce platforms is providing lingerie brands with new avenues to reach a larger audience and expand their market presence. With a strong emphasis on comfort, inclusivity, and sustainability, the Jordan Lingerie Market is poised for continued expansion, offering opportunities for both local and international brands to thrive in this evolving landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Lingerie Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Lingerie Market Revenues & Volume, 2019 & 2026F |
3.3 Jordan Lingerie Market - Industry Life Cycle |
3.4 Jordan Lingerie Market - Porter's Five Forces |
3.5 Jordan Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Jordan Lingerie Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Jordan Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Jordan Lingerie Market Trends |
6 Jordan Lingerie Market, By Types |
6.1 Jordan Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Lingerie Market Revenues & Volume, By Type, 2016 - 2026F |
6.1.3 Jordan Lingerie Market Revenues & Volume, By Brassiere, 2016 - 2026F |
6.1.4 Jordan Lingerie Market Revenues & Volume, By Knickers, 2016 - 2026F |
6.1.5 Jordan Lingerie Market Revenues & Volume, By Shape Wear, 2016 - 2026F |
6.1.6 Jordan Lingerie Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Jordan Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Jordan Lingerie Market Revenues & Volume, By Specialty Stores, 2016 - 2026F |
6.2.3 Jordan Lingerie Market Revenues & Volume, By Multi Brands Stores, 2016 - 2026F |
6.2.4 Jordan Lingerie Market Revenues & Volume, By Online, 2016 - 2026F |
7 Jordan Lingerie Market Import-Export Trade Statistics |
7.1 Jordan Lingerie Market Export to Major Countries |
7.2 Jordan Lingerie Market Imports from Major Countries |
8 Jordan Lingerie Market Key Performance Indicators |
9 Jordan Lingerie Market - Opportunity Assessment |
9.1 Jordan Lingerie Market Opportunity Assessment, By Type, 2019 & 2026F |
9.2 Jordan Lingerie Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Jordan Lingerie Market - Competitive Landscape |
10.1 Jordan Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Jordan Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |