Market Forecast By Product Types (Instant Breakfast/Cereals, Instant Soups and Snacks, Ready Meals , Baked Goods, Meat Products & Others), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores , Convenience Stores & Others) and competitive landscape
Product Code: ETC003373 | Publication Date: Aug 2020 | Updated Date: Sep 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Jordan Ready To Eat Food market currently, in 2023, has witnessed an HHI of 2617, Which has increased slightly as compared to the HHI of 1969 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Jordan Ready To Eat Food MarketΒ |
Forecast period | 2024-2030 |
CAGR | 12% |
Growing Sector | Retail |
The Jordan Ready To Eat Food Market report thoroughly covers the market by Product and Distribution Channels. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Jordan Ready To Eat Food Market has witnessed growth over the years and will continue to grow exponentially in the forecast period 2024 β 2030. This growth is driven by the increased number of working professionals, women opting for jobs, the growing trend of snacking, urbanization, and government initiatives.
According to 6Wresearch, the Jordan Ready To Eat Food Market size is expected to grow at a significant CAGR of 12% during 2024-2030. One of the main drivers of the ready-to-eat food market in Jordan is the increasing number of working professionals who have limited time to cook elaborate meals. With hectic work schedules and busy lifestyles, many individuals are turning to quick and easy meal solutions, making ready-to-eat foods a popular choice. Moreover, the growing trend of snacking throughout the day has also contributed to the growth of this market. Another driver of this market is the rising awareness about healthy eating habits. As more people become health-conscious, they are seeking out ready-to-eat meals that offer a balance of nutrition and convenience.
One of the main challenges is the high cost associated with these products. Another challenge is the negative perception of processed and pre-packaged foods. Many consumers believe that these products are unhealthy and filled with preservatives and additives which led to less adoption by consumers.
Some of the major players operating in the ready-to-eat food market in Jordan are Nestle SA, Al Faisaliah Group, Tazweed Investment Company, Heinz Middle East, The Kraft Heinz Company, Pinar Dairy Food Co., and Almarai Company. These companies offer a wide range of ready-to-eat food products, including frozen meals, canned foods, and snacks. They have established a strong presence in the market due to their high-quality products and effective marketing strategies.
One of the initiatives is the National Food Safety Strategy, launched by the Ministry of Health which aims to ensure that all food products are safe for consumption by implementing strict regulations and monitoring systems throughout the entire food supply chain. The Ministry of Agriculture has also implemented various programs to support local farmers and producers, such as providing financial incentives for agricultural projects that focus on producing ready-to-eat foods. Another government initiative that has significantly contributed to the growth of the ready-to-eat food market in Jordan is the National Agricultural Policy which aims to increase domestic production and reduce reliance on imports by providing support for small-scale farmers, investing in modern agricultural technologies, and promoting sustainable farming practices. Moreover, the Jordan Food and Drug Administration (JFDA) plays a crucial role in regulating and monitoring the quality of ready-to-eat foods in the country.
The Jordan Ready To Eat Food Market is expected to witness significant growth in the coming years. The rise in urbanization and busy lifestyles have led to an increasing demand for convenient and quick meal options, driving the market's growth. Furthermore, with more women entering the workforce, there is a growing need for ready to eat meals that require minimal preparation time. The market is also expected to benefit from the growing tourism industry in Jordan, as travelers often opt for ready-made meals during their stay. Additionally, technological advancements and innovations such as organic and healthy options will further fuel the market's growth.
According to Ravi Bhandari, Research Head, 6Wresearch, the Ready Meals segment is growing remarkably in the Jordan ready-to-eat food market due to changing consumer preferences for convenient and time-saving options, especially among working individuals who have less time to cook meals from scratch.
The hypermarkets/supermarkets distribution channel dominates the Jordan ready-to-eat food market. This can be attributed to their wide range of product offerings and competitive pricing strategies.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Jordan Ready to Eat Food Market Overview |
3.1. Jordan Ready to Eat Food Market Revenues, 2020-2030F |
3.2. Jordan Ready to Eat Food Market Revenue Share, By Product Types, 2020 & 2030F |
3.3. Jordan Ready to Eat Food Market Revenue Share, By Distribution Channels, 2020 & 2030F |
3.4. Jordan Ready to Eat Food Market Revenue Share, By Countries, 2020 & 2030F |
3.5. Jordan Ready to Eat Food Market Industry Life Cycle |
3.6. Jordan Ready to Eat Food Market- Porterβs Five Forces |
4. Jordan Ready to Eat Food Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Jordan Ready to Eat Food Market Trends |
6. Jordan Ready to Eat Food Market Overview, By Product Types |
6.1. Jordan Ready to Eat Food Market Revenues, By Instant Breakfast/Cereals, 2020-2030F |
6.2. Jordan Ready to Eat Food Market Revenues, By Instant Soups and Snacks, 2020-2030F |
6.3. Jordan Ready to Eat Food Market Revenues, By Ready Meals, 2020-2030F |
6.4. Jordan Ready to Eat Food Market Revenues, By Baked Goods, 2020-2030F |
6.5. Jordan Ready to Eat Food Market Revenues, By Others, 2020-2030F |
6.6. Jordan Ready to Eat Food Market Revenues, By Meat Products, 2020-2030F |
7. Jordan Ready to Eat Food Market Overview, By Distribution Channels |
7.1. Jordan Ready to Eat Food Market Revenues, By Online Retailers, 2020-2030F |
7.2. Jordan Ready to Eat Food Market Revenues, By Convinieince Stores, 2020-2030F |
7.3. Jordan Ready to Eat Food Market Revenues, By Hypermarkets/Supermarkets, 2020-2030F |
7.4. Jordan Ready to Eat Food Market Revenues, By Others, 2020-2030F |
8. Jordan Ready to Eat Food Market Overview, By Region |
8.1. Jordan Ready to Eat Food Market Revenues, By Region, 2020-2030F |
8.2. Jordan Ready to Eat Food Market Volume, By Region, 2020-2030F |
9. Jordan Ready to Eat Food Market Key Performance Indicators |
10. Jordan Ready to Eat Food Market Opportunity Assessment |
10.1. Jordan Ready to Eat Food Market, Opportunity Assessment, By Product Types, 2030F |
10.2. Jordan Ready to Eat Food Market, Opportunity Assessment, By Region, 2030F |
11. Jordan Ready to Eat Food Market Competitive Landscape |
11.1. Jordan Ready to Eat Food Market Competitive Benchmarking, By Product |
11.2. Jordan Ready to Eat Food Market Revenue Share, By Company, 2023 |
12. Company Profiles |
13. Key Strategic Recommendations |
14. Disclaimer |