| Product Code: ETC176705 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Jordan Sweet Potatoes market currently, in 2023, has witnessed an HHI of 9404, Which has decreased slightly as compared to the HHI of 10000 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Jordan sweet potatoes market is witnessing significant growth due to the rising consumer demand for nutritious and versatile food options. Sweet potatoes are gaining popularity in Jordan as they are rich in vitamins, minerals, and fiber, making them a healthy choice for consumers. The increasing awareness about the health benefits of sweet potatoes, such as aiding digestion and boosting immunity, is driving their consumption in the market. Additionally, the versatility of sweet potatoes in various culinary applications, including savory dishes, desserts, and snacks, is further fueling their demand among Jordanian consumers. With a growing emphasis on health and wellness, the Jordan sweet potatoes market is expected to continue its upward trajectory, presenting opportunities for both local farmers and international suppliers to capitalize on this trend.
The Jordan Sweet Potatoes Market is experiencing a growing demand for organic and locally sourced produce, driven by increased consumer awareness of health and sustainability. Consumers are seeking out sweet potatoes as a nutritious and versatile ingredient for various dishes, leading to a rise in both retail and foodservice sales. Additionally, there is a trend towards value-added sweet potato products such as pre-cut, frozen, and convenience items to cater to busy lifestyles. The market is also witnessing a focus on promoting the nutritional benefits of sweet potatoes, positioning them as a healthier alternative to traditional starchy vegetables. Overall, the Jordan Sweet Potatoes Market is evolving to meet the changing preferences and needs of consumers who are prioritizing health, sustainability, and convenience in their food choices.
In the Jordan Sweet Potatoes Market, some challenges that may be faced include limited awareness and understanding of the nutritional benefits of sweet potatoes among consumers, resulting in lower demand compared to other staple foods. Additionally, inconsistent quality and supply chain issues could impact the availability of sweet potatoes in the market, affecting both producers and consumers. Competition from other root vegetables or imported products may also pose a challenge in terms of market share and pricing. Furthermore, inadequate infrastructure and technology in the production and distribution processes could hinder the efficiency and profitability of sweet potato farming. Addressing these challenges would require targeted marketing campaigns to educate consumers, improving quality control measures, enhancing supply chain management, and investing in modern agricultural practices to boost productivity and competitiveness in the market.
The Jordan sweet potatoes market presents promising investment opportunities due to increasing consumer demand for healthy and versatile food options. Investing in sweet potato farming or processing facilities could be lucrative, considering the country`s favorable climate for sweet potato cultivation. Additionally, there is potential for value-added products such as sweet potato chips, purees, and ready-to-eat meals to cater to the growing health-conscious consumer base. Collaborating with local farmers to improve cultivation techniques and establish supply chains can also be a profitable venture. Furthermore, exploring export opportunities to neighboring countries or partnering with food retailers and restaurants to introduce sweet potato-based dishes could further enhance market presence and profitability in the Jordanian sweet potatoes market.
The Jordanian government has implemented various policies to support the sweet potatoes market in the country. These policies include providing subsidies to farmers for sweet potatoes cultivation, promoting research and development initiatives to improve crop yields and quality, facilitating access to agricultural technology and equipment, and offering financial assistance and training programs to smallholder farmers. Additionally, the government has focused on enhancing infrastructure such as irrigation systems and storage facilities to boost production and reduce post-harvest losses. Furthermore, there are regulations in place to ensure food safety standards and quality control in the sweet potatoes market. Overall, these government policies aim to strengthen the competitiveness of the Jordan sweet potatoes market, support local farmers, and enhance food security in the country.
The Jordan Sweet Potatoes Market is poised for steady growth in the coming years due to increasing consumer demand for healthy and versatile food options. The rising awareness of the nutritional benefits of sweet potatoes, such as being rich in fiber, vitamins, and antioxidants, is driving the market expansion. Additionally, the growing popularity of plant-based diets and the shift towards clean eating habits are expected to further boost the demand for sweet potatoes in Jordan. With advancements in agricultural practices and technology, there is potential for increased production efficiency and quality improvement in the sweet potatoes market. Overall, the future outlook for the Jordan Sweet Potatoes Market appears promising, with opportunities for market players to innovate and capitalize on the growing health-conscious consumer base.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Sweet Potatoes Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Sweet Potatoes Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Sweet Potatoes Market - Industry Life Cycle |
3.4 Jordan Sweet Potatoes Market - Porter's Five Forces |
3.5 Jordan Sweet Potatoes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Jordan Sweet Potatoes Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Jordan Sweet Potatoes Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Jordan Sweet Potatoes Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Jordan Sweet Potatoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer awareness about the health benefits of sweet potatoes |
4.2.2 Increasing preference for natural and organic food products |
4.2.3 Rising demand for plant-based and gluten-free food options |
4.3 Market Restraints |
4.3.1 Seasonal availability and limited shelf life of sweet potatoes |
4.3.2 Price volatility due to fluctuations in weather conditions and crop yield |
5 Jordan Sweet Potatoes Market Trends |
6 Jordan Sweet Potatoes Market, By Types |
6.1 Jordan Sweet Potatoes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Sweet Potatoes Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Jordan Sweet Potatoes Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.1.4 Jordan Sweet Potatoes Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.1.5 Jordan Sweet Potatoes Market Revenues & Volume, By Dried, 2021 - 2031F |
6.1.6 Jordan Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Jordan Sweet Potatoes Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Jordan Sweet Potatoes Market Revenues & Volume, By Whole Product, 2021 - 2031F |
6.2.3 Jordan Sweet Potatoes Market Revenues & Volume, By Paste, 2021 - 2031F |
6.2.4 Jordan Sweet Potatoes Market Revenues & Volume, By Flour, 2021 - 2031F |
6.2.5 Jordan Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Jordan Sweet Potatoes Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Jordan Sweet Potatoes Market Revenues & Volume, By Food, 2021 - 2031F |
6.3.3 Jordan Sweet Potatoes Market Revenues & Volume, By Beverage, 2021 - 2031F |
6.3.4 Jordan Sweet Potatoes Market Revenues & Volume, By Animal feed, 2021 - 2031F |
6.3.5 Jordan Sweet Potatoes Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Jordan Sweet Potatoes Market, By End-use |
6.4.1 Overview and Analysis |
6.4.2 Jordan Sweet Potatoes Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.4.3 Jordan Sweet Potatoes Market Revenues & Volume, By Residential, 2021 - 2031F |
7 Jordan Sweet Potatoes Market Import-Export Trade Statistics |
7.1 Jordan Sweet Potatoes Market Export to Major Countries |
7.2 Jordan Sweet Potatoes Market Imports from Major Countries |
8 Jordan Sweet Potatoes Market Key Performance Indicators |
8.1 Average selling price of sweet potatoes in the market |
8.2 Percentage of sweet potatoes sold that are organic or non-GMO |
8.3 Number of new sweet potato-based products introduced in the market |
8.4 Consumer satisfaction ratings for sweet potato products |
8.5 Growth rate of sweet potato cultivation in Jordan |
9 Jordan Sweet Potatoes Market - Opportunity Assessment |
9.1 Jordan Sweet Potatoes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Jordan Sweet Potatoes Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Jordan Sweet Potatoes Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Jordan Sweet Potatoes Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Jordan Sweet Potatoes Market - Competitive Landscape |
10.1 Jordan Sweet Potatoes Market Revenue Share, By Companies, 2024 |
10.2 Jordan Sweet Potatoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |