| Product Code: ETC4454099 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The digital out-of-home (DOOH) advertising market is growing in Kazakhstan, with advertisers increasingly adopting digital signage solutions to engage audiences in public spaces. Digital billboards, interactive displays, and video walls offer dynamic and targeted advertising opportunities, allowing brands to deliver impactful messages and campaigns in high-traffic areas such as shopping malls, airports, and transportation hubs.
The shift towards digital advertising andThe increasing demand for dynamic and interactive content in Kazakhstan are drivingThe growth ofThe digital out-of-home (DOOH) market. DOOH solutions offer advertisers greater flexibility, targeting capabilities, and measurement metrics compared to traditional out-of-home advertising, makingThem attractive for reaching target audiences effectively.
Challenges in the digital out of home (DOOH) market include the high cost of digital display infrastructure and the need for continuous technological upgrades. Ensuring visibility and engagement in various outdoor environments requires significant investment in display quality and durability. Additionally, addressing regulatory restrictions on outdoor advertising and managing data privacy concerns in targeted advertising campaigns pose significant hurdles.
In the digital out-of-home market, the government has supported the use of digital signage and advertising technologies to enhance public communication and engagement. This includes implementing policies to regulate the placement and content of digital out-of-home advertising and ensure compliance with local regulations.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kazakhstan Digital Out of Home Market Overview |
3.1 Kazakhstan Country Macro Economic Indicators |
3.2 Kazakhstan Digital Out of Home Market Revenues & Volume, 2021 & 2031F |
3.3 Kazakhstan Digital Out of Home Market - Industry Life Cycle |
3.4 Kazakhstan Digital Out of Home Market - Porter's Five Forces |
3.5 Kazakhstan Digital Out of Home Market Revenues & Volume Share, By Product , 2021 & 2031F |
3.6 Kazakhstan Digital Out of Home Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Kazakhstan Digital Out of Home Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Kazakhstan Digital Out of Home Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in Kazakhstan |
4.2.2 Growing demand for targeted advertising solutions |
4.2.3 Advancements in digital signage technologies |
4.2.4 Rising investments in digital out-of-home advertising infrastructure |
4.3 Market Restraints |
4.3.1 High initial investment costs for setting up digital out-of-home advertising networks |
4.3.2 Limited availability of prime locations for digital signage installations |
4.3.3 Regulatory challenges and restrictions on outdoor advertising |
4.3.4 Competition from other advertising channels |
5 Kazakhstan Digital Out of Home Market Trends |
6 Kazakhstan Digital Out of Home Market, By Types |
6.1 Kazakhstan Digital Out of Home Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Kazakhstan Digital Out of Home Market Revenues & Volume, By Product , 2021-2031F |
6.1.3 Kazakhstan Digital Out of Home Market Revenues & Volume, By Billboard, 2021-2031F |
6.1.4 Kazakhstan Digital Out of Home Market Revenues & Volume, By Street Furniture, 2021-2031F |
6.1.5 Kazakhstan Digital Out of Home Market Revenues & Volume, By Transit, 2021-2031F |
6.2 Kazakhstan Digital Out of Home Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kazakhstan Digital Out of Home Market Revenues & Volume, By Indoor , 2021-2031F |
6.2.3 Kazakhstan Digital Out of Home Market Revenues & Volume, By Outdoor, 2021-2031F |
6.3 Kazakhstan Digital Out of Home Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Kazakhstan Digital Out of Home Market Revenues & Volume, By Commercial, 2021-2031F |
6.3.3 Kazakhstan Digital Out of Home Market Revenues & Volume, By Infrastructural, 2021-2031F |
6.3.4 Kazakhstan Digital Out of Home Market Revenues & Volume, By Institutional, 2021-2031F |
7 Kazakhstan Digital Out of Home Market Import-Export Trade Statistics |
7.1 Kazakhstan Digital Out of Home Market Export to Major Countries |
7.2 Kazakhstan Digital Out of Home Market Imports from Major Countries |
8 Kazakhstan Digital Out of Home Market Key Performance Indicators |
8.1 Average daily viewership per digital out-of-home screen |
8.2 Conversion rate of viewers to customers for advertised products/services |
8.3 Number of new digital out-of-home installations in key cities |
8.4 Growth rate of digital out-of-home advertising budgets |
8.5 Engagement metrics such as dwell time and interaction rates on digital screens |
9 Kazakhstan Digital Out of Home Market - Opportunity Assessment |
9.1 Kazakhstan Digital Out of Home Market Opportunity Assessment, By Product , 2021 & 2031F |
9.2 Kazakhstan Digital Out of Home Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Kazakhstan Digital Out of Home Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Kazakhstan Digital Out of Home Market - Competitive Landscape |
10.1 Kazakhstan Digital Out of Home Market Revenue Share, By Companies, 2024 |
10.2 Kazakhstan Digital Out of Home Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |