| Product Code: ETC7796158 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Alternative Data Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Alternative Data Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Alternative Data Market - Industry Life Cycle |
3.4 Kenya Alternative Data Market - Porter's Five Forces |
3.5 Kenya Alternative Data Market Revenues & Volume Share, By Data Type, 2021 & 2031F |
3.6 Kenya Alternative Data Market Revenues & Volume Share, By Industry Verticals, 2021 & 2031F |
4 Kenya Alternative Data Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for data-driven decision making in businesses and organizations |
4.2.2 Growing adoption of alternative data sources for market research and analysis |
4.2.3 Rise in investments in technology and data analytics in Kenya |
4.3 Market Restraints |
4.3.1 Lack of data quality and reliability in alternative data sources |
4.3.2 Data privacy and security concerns among consumers and businesses |
4.3.3 Limited awareness and understanding of the benefits of alternative data in the market |
5 Kenya Alternative Data Market Trends |
6 Kenya Alternative Data Market, By Types |
6.1 Kenya Alternative Data Market, By Data Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Alternative Data Market Revenues & Volume, By Data Type, 2021- 2031F |
6.1.3 Kenya Alternative Data Market Revenues & Volume, By Credit Card & Debit Card, 2021- 2031F |
6.1.4 Kenya Alternative Data Market Revenues & Volume, By Web Traffic & Scrapped Data, 2021- 2031F |
6.1.5 Kenya Alternative Data Market Revenues & Volume, By Email Receipts, 2021- 2031F |
6.1.6 Kenya Alternative Data Market Revenues & Volume, By Geo-location, Satellite & Weather Data, 2021- 2031F |
6.1.7 Kenya Alternative Data Market Revenues & Volume, By Mobile Application Usage, 2021- 2031F |
6.1.8 Kenya Alternative Data Market Revenues & Volume, By Social & Sentiment Data, 2021- 2031F |
6.2 Kenya Alternative Data Market, By Industry Verticals |
6.2.1 Overview and Analysis |
6.2.2 Kenya Alternative Data Market Revenues & Volume, By BFSI, 2021- 2031F |
6.2.3 Kenya Alternative Data Market Revenues & Volume, By IT & Telecom, 2021- 2031F |
6.2.4 Kenya Alternative Data Market Revenues & Volume, By Retail and E-commerce, 2021- 2031F |
6.2.5 Kenya Alternative Data Market Revenues & Volume, By Real Estate & Construction, 2021- 2031F |
6.2.6 Kenya Alternative Data Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.2.7 Kenya Alternative Data Market Revenues & Volume, By Logistics & Transportation, 2021- 2031F |
6.2.8 Kenya Alternative Data Market Revenues & Volume, By Others, 2021- 2031F |
6.2.9 Kenya Alternative Data Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Alternative Data Market Import-Export Trade Statistics |
7.1 Kenya Alternative Data Market Export to Major Countries |
7.2 Kenya Alternative Data Market Imports from Major Countries |
8 Kenya Alternative Data Market Key Performance Indicators |
8.1 Number of businesses adopting alternative data solutions |
8.2 Increase in the use of machine learning and AI algorithms for data analysis |
8.3 Growth in the number of partnerships between data providers and businesses in Kenya |
9 Kenya Alternative Data Market - Opportunity Assessment |
9.1 Kenya Alternative Data Market Opportunity Assessment, By Data Type, 2021 & 2031F |
9.2 Kenya Alternative Data Market Opportunity Assessment, By Industry Verticals, 2021 & 2031F |
10 Kenya Alternative Data Market - Competitive Landscape |
10.1 Kenya Alternative Data Market Revenue Share, By Companies, 2024 |
10.2 Kenya Alternative Data Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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