| Product Code: ETC11416405 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Beverages Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Beverages Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Beverages Market - Industry Life Cycle |
3.4 Kenya Beverages Market - Porter's Five Forces |
3.5 Kenya Beverages Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Kenya Beverages Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.7 Kenya Beverages Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Kenya Beverages Market Revenues & Volume Share, By Consumer Type, 2021 & 2031F |
4 Kenya Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Kenyan population leading to higher spending on beverages. |
4.2.2 Growing awareness about health and wellness, driving demand for healthier beverage options. |
4.2.3 Tourism sector growth boosting demand for a variety of beverages. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs. |
4.3.2 Regulatory challenges and compliance requirements affecting market operations. |
4.3.3 Competition from alternative beverage options like homemade drinks and imported beverages. |
5 Kenya Beverages Market Trends |
6 Kenya Beverages Market, By Types |
6.1 Kenya Beverages Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Beverages Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Kenya Beverages Market Revenues & Volume, By Alcoholic Beverages, 2021 - 2031F |
6.1.4 Kenya Beverages Market Revenues & Volume, By Non-Alcoholic Beverages, 2021 - 2031F |
6.1.5 Kenya Beverages Market Revenues & Volume, By Dairy-Based Beverages, 2021 - 2031F |
6.1.6 Kenya Beverages Market Revenues & Volume, By Functional Beverages, 2021 - 2031F |
6.2 Kenya Beverages Market, By Packaging |
6.2.1 Overview and Analysis |
6.2.2 Kenya Beverages Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.2.3 Kenya Beverages Market Revenues & Volume, By Cans, 2021 - 2031F |
6.2.4 Kenya Beverages Market Revenues & Volume, By Cartons, 2021 - 2031F |
6.2.5 Kenya Beverages Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3 Kenya Beverages Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Kenya Beverages Market Revenues & Volume, By Online, 2021 - 2031F |
6.3.3 Kenya Beverages Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.4 Kenya Beverages Market Revenues & Volume, By Supers, 2021 - 2031F |
6.3.5 Kenya Beverages Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4 Kenya Beverages Market, By Consumer Type |
6.4.1 Overview and Analysis |
6.4.2 Kenya Beverages Market Revenues & Volume, By Household, 2021 - 2031F |
6.4.3 Kenya Beverages Market Revenues & Volume, By Institutional, 2021 - 2031F |
6.4.4 Kenya Beverages Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.4.5 Kenya Beverages Market Revenues & Volume, By Industrial, 2021 - 2031F |
7 Kenya Beverages Market Import-Export Trade Statistics |
7.1 Kenya Beverages Market Export to Major Countries |
7.2 Kenya Beverages Market Imports from Major Countries |
8 Kenya Beverages Market Key Performance Indicators |
8.1 Consumer preferences for non-alcoholic beverages over alcoholic beverages. |
8.2 Adoption rate of innovative beverage products in the market. |
8.3 Number of partnerships with local distributors and retailers to expand market reach. |
9 Kenya Beverages Market - Opportunity Assessment |
9.1 Kenya Beverages Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Kenya Beverages Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.3 Kenya Beverages Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Kenya Beverages Market Opportunity Assessment, By Consumer Type, 2021 & 2031F |
10 Kenya Beverages Market - Competitive Landscape |
10.1 Kenya Beverages Market Revenue Share, By Companies, 2024 |
10.2 Kenya Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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