| Product Code: ETC176829 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Kenya Cassava Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 9.81% in 2025, the market peaks at 11.42% in 2027, and settles at 9.57% by 2029.

Kenya's Cassava market is anticipated to experience a high growth rate of 11.42% by 2027, reflecting trends observed in the largest economy Egypt, followed by South Africa, Ethiopia, Nigeria and Morocco.

Kenya Cassava Market is significant due to the crop`s role as a staple food and its industrial applications. Cassava is crucial for food security and provides raw material for industries producing starch, ethanol, and animal feed. Efforts to improve cassava cultivation, processing, and value addition are enhancing market prospects.
The Kenya cassava market is primarily driven by the increasing demand for cassava-based products both domestically and internationally. Cassava, being a versatile crop, finds applications in various industries such as food processing, animal feed production, and manufacturing of starch and flour. The rising population in Kenya coupled with changing dietary preferences towards convenience foods has led to a surge in the consumption of cassava-based products. Additionally, government initiatives promoting cassava cultivation as a means of enhancing food security and rural livelihoods further bolster the market growth.
The Kenya Cassava Market confronts several challenges. Firstly, addressing productivity constraints and yield limitations in cassava cultivation poses challenges for meeting growing demand and ensuring food security. Secondly, improving post-harvest handling and processing techniques is essential for reducing losses and enhancing product quality in the cassava value chain. Additionally, addressing market access and distribution challenges for smallholder cassava farmers requires investments in infrastructure and market linkages. Moreover, raising awareness about the nutritional benefits and versatile applications of cassava products is essential for stimulating demand and market growth. Finally, fostering research and development initiatives to improve cassava varieties and agronomic practices can help unlock the full potential of the crop in Kenya agriculture sector.
The Kenya government has prioritized the development of the cassava market as part of its food security and rural development strategies. Policies include providing subsidies for cassava farming, investing in research to develop high-yield and disease-resistant varieties, and promoting value-added processing to increase market value. The government also facilitates access to domestic and international markets through trade agreements and infrastructure improvements.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Cassava Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Cassava Market Revenues & Volume, 2021 & 2028F |
3.3 Kenya Cassava Market - Industry Life Cycle |
3.4 Kenya Cassava Market - Porter's Five Forces |
3.5 Kenya Cassava Market Revenues & Volume Share, By Category, 2021 & 2028F |
3.6 Kenya Cassava Market Revenues & Volume Share, By Form, 2021 & 2028F |
3.7 Kenya Cassava Market Revenues & Volume Share, By Application, 2021 & 2028F |
4 Kenya Cassava Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for gluten-free and healthier food alternatives |
4.2.2 Growing awareness about the nutritional benefits of cassava |
4.2.3 Government initiatives to promote cassava cultivation and processing |
4.3 Market Restraints |
4.3.1 Lack of infrastructure for efficient cassava production and distribution |
4.3.2 Vulnerability to climate change and pest infestations |
4.3.3 Limited access to technology and modern farming practices |
5 Kenya Cassava Market Trends |
6 Kenya Cassava Market, By Types |
6.1 Kenya Cassava Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Kenya Cassava Market Revenues & Volume, By Category, 2018 - 2028F |
6.1.3 Kenya Cassava Market Revenues & Volume, By Organic, 2018 - 2028F |
6.1.4 Kenya Cassava Market Revenues & Volume, By Conventional, 2018 - 2028F |
6.2 Kenya Cassava Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Kenya Cassava Market Revenues & Volume, By Solid, 2018 - 2028F |
6.2.3 Kenya Cassava Market Revenues & Volume, By Liquid, 2018 - 2028F |
6.3 Kenya Cassava Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya Cassava Market Revenues & Volume, By Food & Beverages , 2018 - 2028F |
6.3.3 Kenya Cassava Market Revenues & Volume, By Animal Feed, 2018 - 2028F |
6.3.4 Kenya Cassava Market Revenues & Volume, By Others, 2018 - 2028F |
7 Kenya Cassava Market Import-Export Trade Statistics |
7.1 Kenya Cassava Market Export to Major Countries |
7.2 Kenya Cassava Market Imports from Major Countries |
8 Kenya Cassava Market Key Performance Indicators |
8.1 Average yield per hectare of cassava cultivation |
8.2 Adoption rate of improved cassava varieties |
8.3 Percentage of cassava farmers using sustainable farming practices |
8.4 Number of cassava processing facilities established |
8.5 Percentage increase in cassava value addition activities |
9 Kenya Cassava Market - Opportunity Assessment |
9.1 Kenya Cassava Market Opportunity Assessment, By Category, 2021 & 2028F |
9.2 Kenya Cassava Market Opportunity Assessment, By Form, 2021 & 2028F |
9.3 Kenya Cassava Market Opportunity Assessment, By Application, 2021 & 2028F |
10 Kenya Cassava Market - Competitive Landscape |
10.1 Kenya Cassava Market Revenue Share, By Companies, 2021 |
10.2 Kenya Cassava Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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