| Product Code: ETC7800866 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya DIY Home Improvement Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya DIY Home Improvement Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya DIY Home Improvement Market - Industry Life Cycle |
3.4 Kenya DIY Home Improvement Market - Porter's Five Forces |
3.5 Kenya DIY Home Improvement Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Kenya DIY Home Improvement Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya DIY Home Improvement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to higher demand for DIY home improvement solutions in urban areas. |
4.2.2 Growing middle-class population with disposable income for home improvement projects. |
4.2.3 Rising trend towards DIY culture and self-sufficiency among homeowners in Kenya. |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality DIY home improvement products and tools in the market. |
4.3.2 Lack of awareness and education about DIY techniques and best practices among consumers. |
4.3.3 Economic fluctuations impacting consumer spending on non-essential items like DIY home improvement products. |
5 Kenya DIY Home Improvement Market Trends |
6 Kenya DIY Home Improvement Market, By Types |
6.1 Kenya DIY Home Improvement Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya DIY Home Improvement Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Kenya DIY Home Improvement Market Revenues & Volume, By Lumber and Landscape Management, 2021- 2031F |
6.1.4 Kenya DIY Home Improvement Market Revenues & Volume, By Decor and Indoor Garden, 2021- 2031F |
6.1.5 Kenya DIY Home Improvement Market Revenues & Volume, By Kitchen, 2021- 2031F |
6.1.6 Kenya DIY Home Improvement Market Revenues & Volume, By Painting and Wallpaper, 2021- 2031F |
6.1.7 Kenya DIY Home Improvement Market Revenues & Volume, By Tools and Hardware, 2021- 2031F |
6.1.8 Kenya DIY Home Improvement Market Revenues & Volume, By Building materials, 2021- 2031F |
6.1.9 Kenya DIY Home Improvement Market Revenues & Volume, By Other Stores, 2021- 2031F |
6.1.10 Kenya DIY Home Improvement Market Revenues & Volume, By Other Stores, 2021- 2031F |
6.2 Kenya DIY Home Improvement Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya DIY Home Improvement Market Revenues & Volume, By DIY Home Improvement Stores, 2021- 2031F |
6.2.3 Kenya DIY Home Improvement Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Kenya DIY Home Improvement Market Revenues & Volume, By Online, 2021- 2031F |
6.2.5 Kenya DIY Home Improvement Market Revenues & Volume, By Other Stores, 2021- 2031F |
7 Kenya DIY Home Improvement Market Import-Export Trade Statistics |
7.1 Kenya DIY Home Improvement Market Export to Major Countries |
7.2 Kenya DIY Home Improvement Market Imports from Major Countries |
8 Kenya DIY Home Improvement Market Key Performance Indicators |
8.1 Number of DIY workshops and training sessions conducted for consumers. |
8.2 Percentage increase in sales of DIY home improvement products over time. |
8.3 Number of new DIY product launches in the market. |
8.4 Average time spent by consumers on DIY home improvement projects. |
8.5 Customer satisfaction scores related to DIY home improvement products and services. |
9 Kenya DIY Home Improvement Market - Opportunity Assessment |
9.1 Kenya DIY Home Improvement Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Kenya DIY Home Improvement Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya DIY Home Improvement Market - Competitive Landscape |
10.1 Kenya DIY Home Improvement Market Revenue Share, By Companies, 2024 |
10.2 Kenya DIY Home Improvement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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