Market Forecast By Types (Housewares, Fans), By Electric Fans Types (Ceiling Fans, Floor Fans, Wall-mounted Fans), By Electric Housewares Types (Air purifiers, Blenders, Broilers, Hair curlers, Heaters, Toothbrushes, Others) And Competitive Landscape
Product Code: ETC019450 | Publication Date: Jun 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Kenya Electric Housewares and Fans Market |
Forecast period | 2025-2031 |
CAGR | 7.1% |
Growing Sector | Household Appliances |
The Kenya Electric Housewares and Fans Market report thoroughly covers the market by Types, Electric Fans Types, and Electric Housewares Types. The report provides an in-depth and thorough analysis of the current market trends, opportunities/high growth areas, and market drivers which will help stakeholders in formulating and aligning their market strategies according to the present and future market dynamics.
The Kenya Electric Housewares and Fans Market is projected to witness substantial growth during the forecast period. This growth can be attributed to the growing demand for household appliances in urban and rural areas of Kenya.
According to 6Wresearch, the Kenya Electric Housewares and Fans Market is expected to grow at a CAGR of 7.1% during 2025-2031. The growth of the Kenya Electric Housewares and Fans Market is driven by several factors, including increasing urbanization and disposable income in the country. Moreover, with ongoing infrastructure development projects in Kenya, there is a growing need for efficient and reliable household appliances. This has resulted in a higher demand for electric housewares and fans, as they offer convenience, energy efficiency, and cost-effectiveness. Another important factor driving market growth is the rising awareness about energy-efficient products. With an increasing emphasis on sustainable living and reducing energy consumption, consumers are actively looking for appliances that can help them save on electricity bills. Electric housewares and fans have advanced features such as timer settings, automatic shut-off options, and energy-saving modes, making them a popular choice among environmentally conscious consumers.
Despite the promising growth prospects, the Kenya Electric Housewares and Fans Market faces challenges. These include the high cost associated with these products, making them less affordable for lower-income households. Additionally, frequent power outages in some parts of Kenya may also affect the demand for electric housewares and fans. Furthermore, lack of proper infrastructure and distribution channels in rural areas could limit market penetration and sales.
Key players in the Kenya Electric Housewares and Fans Market include international brands like Electrolux, Whirlpool Corporation, LG Electronics, Panasonic Corporation, Samsung Electronics, and Dyson. These companies are investing heavily in R&D to create innovative and efficient products to expand their market presence. Currently, Electrolux holds the largest share in the market.
The Kenyan government has implemented several regulations to promote the use of energy-efficient appliances and combat climate change. The Energy (Efficiency Standards and Labelling) Regulations, require all household appliances to meet minimum energy efficiency standards before they can be sold in the country. This has led to an increase in the availability and demand for energy-efficient electric housewares and fans in the market. Furthermore, the Kenyan government has also introduced tax incentives for manufacturers producing energy-efficient products. This has encouraged more companies to invest in this sector, leading to a wider range of affordable options for consumers.
The Kenya Electric Housewares and Fans Market is expected to continue growing in the coming years, driven by factors such as increasing urbanization, electrification, and changing lifestyles, advancements in appliance technology, and the rising trend of smart appliances. Manufacturers are focusing on creating more energy-efficient and technologically advanced products to meet consumer demands. Additionally, with increasing competition in the market, companies are also offering competitive pricing strategies to attract customers. Moreover, e-commerce platforms have also played a significant role in promoting the sales of electric housewares and fans in Kenya. With the rise of online shopping, consumers now have access to a wider range of products at their fingertips. This has led to increased market penetration and sales for manufacturers.
According to Dhaval, Research Manager, 6Wresearch, Electric Housewares hold the dominant market share due to their wide applications and convenience.
Ceiling fans are expected to hold the dominant share due to their energy efficiency and wide use in residential and commercial buildings.
Air purifiers are expected to dominate due to their increasing demand amid growing health concerns and environmental pollution.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Electric Housewares and Fans Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Electric Housewares and Fans Market Revenues & Volume, 2021 - 2031F |
3.3 Kenya Electric Housewares and Fans Market - Industry Life Cycle |
3.4 Kenya Electric Housewares and Fans Market - Porter's Five Forces |
3.5 Kenya Electric Housewares and Fans Market Revenues & Volume Share, By Types, 2021 - 2031F |
3.6 Kenya Electric Housewares and Fans Market Revenues & Volume Share, By Electric Fans Types, 2021 - 2031F |
3.7 Kenya Electric Housewares and Fans Market Revenues & Volume Share, By Electric Housewares Types, 2021 - 2031F |
4 Kenya Electric Housewares and Fans Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Electric Housewares and Fans Market Trends |
6 Kenya Electric Housewares and Fans Market, By Types |
6.1 Kenya Electric Housewares and Fans Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Kenya Electric Housewares and Fans Market Revenues & Volume, By Types, 2021 - 2031F |
6.1.3 Kenya Electric Housewares and Fans Market Revenues & Volume, By Housewares, 2021 - 2031F |
6.1.4 Kenya Electric Housewares and Fans Market Revenues & Volume, By Fans, 2021 - 2031F |
6.2 Kenya Electric Housewares and Fans Market, By Electric Fans Types |
6.2.1 Overview and Analysis |
6.2.2 Kenya Electric Housewares and Fans Market Revenues & Volume, By Ceiling Fans, 2021 - 2031F |
6.2.3 Kenya Electric Housewares and Fans Market Revenues & Volume, By Floor Fans, 2021 - 2031F |
6.2.4 Kenya Electric Housewares and Fans Market Revenues & Volume, By Wall-mounted Fans, 2021 - 2031F |
6.3 Kenya Electric Housewares and Fans Market, By Electric Housewares Types |
6.3.1 Overview and Analysis |
6.3.2 Kenya Electric Housewares and Fans Market Revenues & Volume, By Air purifiers, 2021 - 2031F |
6.3.3 Kenya Electric Housewares and Fans Market Revenues & Volume, By Blenders, 2021 - 2031F |
6.3.4 Kenya Electric Housewares and Fans Market Revenues & Volume, By Broilers, 2021 - 2031F |
6.3.5 Kenya Electric Housewares and Fans Market Revenues & Volume, By Hair curlers, 2021 - 2031F |
6.3.6 Kenya Electric Housewares and Fans Market Revenues & Volume, By Heaters, 2021 - 2031F |
6.3.7 Kenya Electric Housewares and Fans Market Revenues & Volume, By Toothbrushes, 2021 - 2031F |
7 Kenya Electric Housewares and Fans Market Import-Export Trade Statistics |
7.1 Kenya Electric Housewares and Fans Market Export to Major Countries |
7.2 Kenya Electric Housewares and Fans Market Imports from Major Countries |
8 Kenya Electric Housewares and Fans Market Key Performance Indicators |
9 Kenya Electric Housewares and Fans Market - Opportunity Assessment |
9.1 Kenya Electric Housewares and Fans Market Opportunity Assessment, By Types, 2021 - 2031F |
9.2 Kenya Electric Housewares and Fans Market Opportunity Assessment, By Electric Fans Types, 2021 - 2031F |
9.3 Kenya Electric Housewares and Fans Market Opportunity Assessment, By Electric Housewares Types, 2021 - 2031F |
10 Kenya Electric Housewares and Fans Market - Competitive Landscape |
10.1 Kenya Electric Housewares and Fans Market Revenue Share, By Companies, 2024 |
10.2 Kenya Electric Housewares and Fans Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |