| Product Code: ETC11873365 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Electronic Funds Transfer Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Electronic Funds Transfer Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Electronic Funds Transfer Market - Industry Life Cycle |
3.4 Kenya Electronic Funds Transfer Market - Porter's Five Forces |
3.5 Kenya Electronic Funds Transfer Market Revenues & Volume Share, By Transfer Type, 2021 & 2031F |
3.6 Kenya Electronic Funds Transfer Market Revenues & Volume Share, By Features, 2021 & 2031F |
3.7 Kenya Electronic Funds Transfer Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Kenya Electronic Funds Transfer Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Kenya Electronic Funds Transfer Market Revenues & Volume Share, By Security Standard, 2021 & 2031F |
4 Kenya Electronic Funds Transfer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payments in Kenya |
4.2.2 Growing internet and smartphone penetration in the country |
4.2.3 Government initiatives promoting cashless transactions |
4.3 Market Restraints |
4.3.1 Limited financial literacy and awareness about electronic funds transfer |
4.3.2 Concerns over cybersecurity and data privacy |
4.3.3 Infrastructure challenges in rural areas affecting access to electronic payment services |
5 Kenya Electronic Funds Transfer Market Trends |
6 Kenya Electronic Funds Transfer Market, By Types |
6.1 Kenya Electronic Funds Transfer Market, By Transfer Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Electronic Funds Transfer Market Revenues & Volume, By Transfer Type, 2021 - 2031F |
6.1.3 Kenya Electronic Funds Transfer Market Revenues & Volume, By Bank-to-Bank Transfers, 2021 - 2031F |
6.1.4 Kenya Electronic Funds Transfer Market Revenues & Volume, By Mobile Wallet Transfers, 2021 - 2031F |
6.1.5 Kenya Electronic Funds Transfer Market Revenues & Volume, By Contactless Payments, 2021 - 2031F |
6.1.6 Kenya Electronic Funds Transfer Market Revenues & Volume, By Online Payment Gateways, 2021 - 2031F |
6.2 Kenya Electronic Funds Transfer Market, By Features |
6.2.1 Overview and Analysis |
6.2.2 Kenya Electronic Funds Transfer Market Revenues & Volume, By Secure Authentication, 2021 - 2031F |
6.2.3 Kenya Electronic Funds Transfer Market Revenues & Volume, By QR Code Payment, 2021 - 2031F |
6.2.4 Kenya Electronic Funds Transfer Market Revenues & Volume, By NFC Technology, 2021 - 2031F |
6.2.5 Kenya Electronic Funds Transfer Market Revenues & Volume, By API Integration, 2021 - 2031F |
6.3 Kenya Electronic Funds Transfer Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya Electronic Funds Transfer Market Revenues & Volume, By Cross-Border Payments, 2021 - 2031F |
6.3.3 Kenya Electronic Funds Transfer Market Revenues & Volume, By Retail Transactions, 2021 - 2031F |
6.3.4 Kenya Electronic Funds Transfer Market Revenues & Volume, By In-Store Purchases, 2021 - 2031F |
6.3.5 Kenya Electronic Funds Transfer Market Revenues & Volume, By B2B Payments, 2021 - 2031F |
6.4 Kenya Electronic Funds Transfer Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Kenya Electronic Funds Transfer Market Revenues & Volume, By Financial Institutions, 2021 - 2031F |
6.4.3 Kenya Electronic Funds Transfer Market Revenues & Volume, By E-Commerce, 2021 - 2031F |
6.4.4 Kenya Electronic Funds Transfer Market Revenues & Volume, By Consumers, 2021 - 2031F |
6.4.5 Kenya Electronic Funds Transfer Market Revenues & Volume, By Enterprises, 2021 - 2031F |
6.5 Kenya Electronic Funds Transfer Market, By Security Standard |
6.5.1 Overview and Analysis |
6.5.2 Kenya Electronic Funds Transfer Market Revenues & Volume, By PCI DSS, 2021 - 2031F |
6.5.3 Kenya Electronic Funds Transfer Market Revenues & Volume, By ISO 20022, 2021 - 2031F |
6.5.4 Kenya Electronic Funds Transfer Market Revenues & Volume, By EMV Certified, 2021 - 2031F |
6.5.5 Kenya Electronic Funds Transfer Market Revenues & Volume, By SOC 2, 2021 - 2031F |
7 Kenya Electronic Funds Transfer Market Import-Export Trade Statistics |
7.1 Kenya Electronic Funds Transfer Market Export to Major Countries |
7.2 Kenya Electronic Funds Transfer Market Imports from Major Countries |
8 Kenya Electronic Funds Transfer Market Key Performance Indicators |
8.1 Percentage increase in the number of electronic transactions processed annually |
8.2 Growth in the number of active mobile money users in Kenya |
8.3 Average transaction value for electronic funds transfers |
8.4 Number of new partnerships and collaborations between financial institutions and fintech companies in the electronic funds transfer space |
8.5 Rate of growth in the number of merchants accepting electronic payments |
9 Kenya Electronic Funds Transfer Market - Opportunity Assessment |
9.1 Kenya Electronic Funds Transfer Market Opportunity Assessment, By Transfer Type, 2021 & 2031F |
9.2 Kenya Electronic Funds Transfer Market Opportunity Assessment, By Features, 2021 & 2031F |
9.3 Kenya Electronic Funds Transfer Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Kenya Electronic Funds Transfer Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Kenya Electronic Funds Transfer Market Opportunity Assessment, By Security Standard, 2021 & 2031F |
10 Kenya Electronic Funds Transfer Market - Competitive Landscape |
10.1 Kenya Electronic Funds Transfer Market Revenue Share, By Companies, 2024 |
10.2 Kenya Electronic Funds Transfer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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