| Product Code: ETC252950 | Publication Date: Aug 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Kenya Hairbrush Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 0.26% in 2025, the market peaks at 0.35% in 2028, and settles at 0.31% by 2029.

Kenya's Hairbrush market is anticipated to experience a stable growth rate of 0.34% by 2027, reflecting trends observed in the largest economy Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.

The Kenya hairbrush market is experiencing growth as personal grooming habits, hair care routines, and beauty trends drive the demand for hairbrushes with innovative designs, materials, and functionalities. Hairbrushes play a crucial role in detangling, styling, and maintaining hair health, making them essential accessories for consumers of all ages and hair types. With the increasing focus on hair care, self-expression, and salon-quality results in Kenya, there is a rising demand for hairbrushes with features such as ergonomic handles, heat-resistant bristles, and scalp massage functions. Key players in the market are offering a variety of hairbrush types, including paddle brushes, round brushes, and detangling brushes, to cater to the diverse needs and preferences of consumers in Kenya beauty and personal care market.
Growing focus on personal grooming and hairstyling, increasing demand for premium hair care products, and innovations in hairbrush designs and materials drive the hairbrush market in Kenya. Hairbrushes offer benefits such as detangling, styling, and scalp stimulation, driving their adoption among consumers of all ages and hair types, and fostering market growth in the personal care and beauty industry.
In the Hairbrush market, challenges include material innovation, design trends, and market competition. Hairbrushes, essential grooming tools, face challenges such as adapting to changing consumer preferences for materials and designs, meeting quality standards, and competing with alternative hair care products. Innovating with new materials and ergonomic designs, collaborating with hairstylists and influencers, and differentiating products through branding are essential for maintaining relevance and competitiveness in the hairbrush market.
Government regulations in the hairbrush market may focus on product safety, quality standards, and consumer protection. Regulatory bodies could enforce specifications for hairbrush materials, design features, and hygiene practices to prevent product-related injuries, ensure manufacturing compliance, and maintain market confidence in Kenya personal care industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Hairbrush Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Hairbrush Market Revenues & Volume, 2021 & 2028F |
3.3 Kenya Hairbrush Market - Industry Life Cycle |
3.4 Kenya Hairbrush Market - Porter's Five Forces |
3.5 Kenya Hairbrush Market Revenues & Volume Share, By Type, 2021 & 2028F |
3.6 Kenya Hairbrush Market Revenues & Volume Share, By Application, 2021 & 2028F |
3.7 Kenya Hairbrush Market Revenues & Volume Share, By Users, 2021 & 2028F |
3.8 Kenya Hairbrush Market Revenues & Volume Share, By Mode of sale, 2021 & 2028F |
4 Kenya Hairbrush Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Kenya leading to higher spending on personal grooming products. |
4.2.2 Growing awareness about haircare and grooming among the population, driving demand for specialized hairbrushes. |
4.2.3 Influencer marketing and social media trends promoting haircare routines and products, boosting the hairbrush market in Kenya. |
4.3 Market Restraints |
4.3.1 Competition from substitute products like combs and hair accessories impacting the market growth. |
4.3.2 Price sensitivity among certain consumer segments limiting the adoption of premium hairbrush products. |
5 Kenya Hairbrush Market Trends |
6 Kenya Hairbrush Market, By Types |
6.1 Kenya Hairbrush Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Hairbrush Market Revenues & Volume, By Type, 2018 - 2028F |
6.1.3 Kenya Hairbrush Market Revenues & Volume, By Round Brush, 2018 - 2028F |
6.1.4 Kenya Hairbrush Market Revenues & Volume, By Vent Brush, 2018 - 2028F |
6.1.5 Kenya Hairbrush Market Revenues & Volume, By Cushion Brush, 2018 - 2028F |
6.1.6 Kenya Hairbrush Market Revenues & Volume, By Paddle Brush, 2018 - 2028F |
6.1.7 Kenya Hairbrush Market Revenues & Volume, By Detangling Brush, 2018 - 2028F |
6.1.8 Kenya Hairbrush Market Revenues & Volume, By Boar Bristle Brush, 2018 - 2028F |
6.2 Kenya Hairbrush Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Hairbrush Market Revenues & Volume, By Personal, 2018 - 2028F |
6.2.3 Kenya Hairbrush Market Revenues & Volume, By Professional, 2018 - 2028F |
6.3 Kenya Hairbrush Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Kenya Hairbrush Market Revenues & Volume, By Adults, 2018 - 2028F |
6.3.3 Kenya Hairbrush Market Revenues & Volume, By Children, 2018 - 2028F |
6.3.4 Kenya Hairbrush Market Revenues & Volume, By Animals, 2018 - 2028F |
6.4 Kenya Hairbrush Market, By Mode of sale |
6.4.1 Overview and Analysis |
6.4.2 Kenya Hairbrush Market Revenues & Volume, By Retail, 2018 - 2028F |
6.4.3 Kenya Hairbrush Market Revenues & Volume, By Online, 2018 - 2028F |
7 Kenya Hairbrush Market Import-Export Trade Statistics |
7.1 Kenya Hairbrush Market Export to Major Countries |
7.2 Kenya Hairbrush Market Imports from Major Countries |
8 Kenya Hairbrush Market Key Performance Indicators |
8.1 Number of social media engagements related to haircare and hairbrush products in Kenya. |
8.2 Percentage increase in the sales of specialized hairbrushes compared to traditional hairbrushes. |
8.3 Growth in the number of hair salons and beauty stores stocking a variety of hairbrush products. |
9 Kenya Hairbrush Market - Opportunity Assessment |
9.1 Kenya Hairbrush Market Opportunity Assessment, By Type, 2021 & 2028F |
9.2 Kenya Hairbrush Market Opportunity Assessment, By Application, 2021 & 2028F |
9.3 Kenya Hairbrush Market Opportunity Assessment, By Users, 2021 & 2028F |
9.4 Kenya Hairbrush Market Opportunity Assessment, By Mode of sale, 2021 & 2028F |
10 Kenya Hairbrush Market - Competitive Landscape |
10.1 Kenya Hairbrush Market Revenue Share, By Companies, 2021 |
10.2 Kenya Hairbrush Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |