| Product Code: ETC10582933 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Hotel Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Hotel Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Hotel Market - Industry Life Cycle |
3.4 Kenya Hotel Market - Porter's Five Forces |
3.5 Kenya Hotel Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Hotel Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.7 Kenya Hotel Market Revenues & Volume Share, By Service Level, 2021 & 2031F |
3.8 Kenya Hotel Market Revenues & Volume Share, By Ownership, 2021 & 2031F |
4 Kenya Hotel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in international tourism to Kenya |
4.2.2 Improving infrastructure and connectivity in the region |
4.2.3 Rising disposable income and middle-class population in Kenya |
4.3 Market Restraints |
4.3.1 Political instability and security concerns in the region |
4.3.2 Competition from alternative accommodation platforms like Airbnb |
5 Kenya Hotel Market Trends |
6 Kenya Hotel Market, By Types |
6.1 Kenya Hotel Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Hotel Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Kenya Hotel Market Revenues & Volume, By Luxury, 2021 - 2031F |
6.1.4 Kenya Hotel Market Revenues & Volume, By Mid-Range, 2021 - 2031F |
6.1.5 Kenya Hotel Market Revenues & Volume, By Budget, 2021 - 2031F |
6.1.6 Kenya Hotel Market Revenues & Volume, By Boutique, 2021 - 2031F |
6.1.7 Kenya Hotel Market Revenues & Volume, By Business, 2021 - 2031F |
6.1.8 Kenya Hotel Market Revenues & Volume, By Resort, 2021 - 2029F |
6.2 Kenya Hotel Market, By Size |
6.2.1 Overview and Analysis |
6.2.2 Kenya Hotel Market Revenues & Volume, By Small, 2021 - 2031F |
6.2.3 Kenya Hotel Market Revenues & Volume, By Medium, 2021 - 2031F |
6.2.4 Kenya Hotel Market Revenues & Volume, By Large, 2021 - 2031F |
6.3 Kenya Hotel Market, By Service Level |
6.3.1 Overview and Analysis |
6.3.2 Kenya Hotel Market Revenues & Volume, By Full-Service, 2021 - 2031F |
6.3.3 Kenya Hotel Market Revenues & Volume, By Limited-Service, 2021 - 2031F |
6.3.4 Kenya Hotel Market Revenues & Volume, By Self-Service, 2021 - 2031F |
6.3.5 Kenya Hotel Market Revenues & Volume, By Extended Stay, 2021 - 2031F |
6.3.6 Kenya Hotel Market Revenues & Volume, By All-Inclusive, 2021 - 2031F |
6.3.7 Kenya Hotel Market Revenues & Volume, By Bed & Breakfast, 2021 - 2029F |
6.4 Kenya Hotel Market, By Ownership |
6.4.1 Overview and Analysis |
6.4.2 Kenya Hotel Market Revenues & Volume, By Independent, 2021 - 2031F |
6.4.3 Kenya Hotel Market Revenues & Volume, By Chain-Affiliated, 2021 - 2031F |
6.4.4 Kenya Hotel Market Revenues & Volume, By Franchised, 2021 - 2031F |
6.4.5 Kenya Hotel Market Revenues & Volume, By Management Contract, 2021 - 2031F |
6.4.6 Kenya Hotel Market Revenues & Volume, By Others, 2021 - 2031F |
7 Kenya Hotel Market Import-Export Trade Statistics |
7.1 Kenya Hotel Market Export to Major Countries |
7.2 Kenya Hotel Market Imports from Major Countries |
8 Kenya Hotel Market Key Performance Indicators |
8.1 Average daily rate (ADR) of hotels in Kenya |
8.2 Occupancy rate of hotels in key tourist regions |
8.3 Number of international tourist arrivals in Kenya |
8.4 Average length of stay of tourists in Kenyan hotels |
8.5 RevPAR (Revenue per available room) for hotels in Kenya |
9 Kenya Hotel Market - Opportunity Assessment |
9.1 Kenya Hotel Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Hotel Market Opportunity Assessment, By Size, 2021 & 2031F |
9.3 Kenya Hotel Market Opportunity Assessment, By Service Level, 2021 & 2031F |
9.4 Kenya Hotel Market Opportunity Assessment, By Ownership, 2021 & 2031F |
10 Kenya Hotel Market - Competitive Landscape |
10.1 Kenya Hotel Market Revenue Share, By Companies, 2024 |
10.2 Kenya Hotel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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