Kenya Location-based Advertising Market (2025-2031) | Segmentation, Outlook, Value, Size & Revenue, Share, Competitive Landscape, Forecast, Companies, Industry, Growth, Trends, Analysis

Name: Kenya Location-based Advertising Market (2025-2031) | Trends & Outlook
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Component (Geofencing, Geotargeting, Beacon Advertising, Geoconquesting), By Promotion Type (Banner Display/Pop-ups Promotions, Video Promotion, Search Result Promotion, E-Mail and Messages, Social Media Content Promotion, Voice Calling Promotion), By Advertisement Type (Push Advertising, Pull Advertising), By Application (Retail Outlets, Public Spaces, Airports, Others), By Industry Vertical (Retail, Hospitality, Healthcare, BFSI, Education, Technology & Media, Transportation & Logistics, Automotive) And Competitive Landscape

Product Code: ETC7806467	Publication Date: Sep 2024	Updated Date: Sep 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Shubham Padhi	No. of Pages: 75	No. of Figures: 35	No. of Tables: 20

Key Highlights of the Report:

Kenya Location-based Advertising Market Outlook
Market Size of Kenya Location-based Advertising Market, 2024
Forecast of Kenya Location-based Advertising Market, 2031
Historical Data and Forecast of Kenya Location-based Advertising Revenues & Volume for the Period 2021- 2031
Kenya Location-based Advertising Market Trend Evolution
Kenya Location-based Advertising Market Drivers and Challenges
Kenya Location-based Advertising Price Trends
Kenya Location-based Advertising Porter's Five Forces
Kenya Location-based Advertising Industry Life Cycle
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Component for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Geofencing for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Geotargeting for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Beacon Advertising for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Geoconquesting for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Promotion Type for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Banner Display/Pop-ups Promotions for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Video Promotion for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Search Result Promotion for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By E-Mail and Messages for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Social Media Content Promotion for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Voice Calling Promotion for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Advertisement Type for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Push Advertising for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Pull Advertising for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Application for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Retail Outlets for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Public Spaces for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Airports for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Others for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Industry Vertical for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Retail for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Hospitality for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Healthcare for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By BFSI for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Education for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Technology & Media for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Transportation & Logistics for the Period 2021- 2031
Historical Data and Forecast of Kenya Location-based Advertising Market Revenues & Volume By Automotive for the Period 2021- 2031
Kenya Location-based Advertising Import Export Trade Statistics
Market Opportunity Assessment By Component
Market Opportunity Assessment By Promotion Type
Market Opportunity Assessment By Advertisement Type
Market Opportunity Assessment By Application
Market Opportunity Assessment By Industry Vertical
Kenya Location-based Advertising Top Companies Market Share
Kenya Location-based Advertising Competitive Benchmarking By Technical and Operational Parameters
Kenya Location-based Advertising Company Profiles
Kenya Location-based Advertising Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Kenya Location-based Advertising Market Overview

3.1 Kenya Country Macro Economic Indicators

3.2 Kenya Location-based Advertising Market Revenues & Volume, 2021 & 2031F

3.3 Kenya Location-based Advertising Market - Industry Life Cycle

3.4 Kenya Location-based Advertising Market - Porter's Five Forces

3.5 Kenya Location-based Advertising Market Revenues & Volume Share, By Component, 2021 & 2031F

3.6 Kenya Location-based Advertising Market Revenues & Volume Share, By Promotion Type, 2021 & 2031F

3.7 Kenya Location-based Advertising Market Revenues & Volume Share, By Advertisement Type, 2021 & 2031F

3.8 Kenya Location-based Advertising Market Revenues & Volume Share, By Application, 2021 & 2031F

3.9 Kenya Location-based Advertising Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F

4 Kenya Location-based Advertising Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Kenya, leading to a larger audience reachable through location-based advertising.

4.2.2 Growing adoption of location-based services by businesses to target customers more effectively.

4.2.3 Rising demand for personalized and targeted advertising campaigns.

4.2.4 Government initiatives to promote digital advertising and technology adoption in Kenya.

4.3 Market Restraints

4.3.1 Concerns around privacy and data protection regulations impacting the collection and usage of location data for advertising purposes.

4.3.2 Limited digital infrastructure in some regions of Kenya hindering the effectiveness of location-based advertising.

4.3.3 Competition from traditional advertising channels like TV and radio, which still hold significant market share in Kenya.

5 Kenya Location-based Advertising Market Trends

6 Kenya Location-based Advertising Market, By Types

6.1 Kenya Location-based Advertising Market, By Component

6.1.1 Overview and Analysis

6.1.2 Kenya Location-based Advertising Market Revenues & Volume, By Component, 2021- 2031F

6.1.3 Kenya Location-based Advertising Market Revenues & Volume, By Geofencing, 2021- 2031F

6.1.4 Kenya Location-based Advertising Market Revenues & Volume, By Geotargeting, 2021- 2031F

6.1.5 Kenya Location-based Advertising Market Revenues & Volume, By Beacon Advertising, 2021- 2031F

6.1.6 Kenya Location-based Advertising Market Revenues & Volume, By Geoconquesting, 2021- 2031F

6.2 Kenya Location-based Advertising Market, By Promotion Type

6.2.1 Overview and Analysis

6.2.2 Kenya Location-based Advertising Market Revenues & Volume, By Banner Display/Pop-ups Promotions, 2021- 2031F

6.2.3 Kenya Location-based Advertising Market Revenues & Volume, By Video Promotion, 2021- 2031F

6.2.4 Kenya Location-based Advertising Market Revenues & Volume, By Search Result Promotion, 2021- 2031F

6.2.5 Kenya Location-based Advertising Market Revenues & Volume, By E-Mail and Messages, 2021- 2031F

6.2.6 Kenya Location-based Advertising Market Revenues & Volume, By Social Media Content Promotion, 2021- 2031F

6.2.7 Kenya Location-based Advertising Market Revenues & Volume, By Voice Calling Promotion, 2021- 2031F

6.3 Kenya Location-based Advertising Market, By Advertisement Type

6.3.1 Overview and Analysis

6.3.2 Kenya Location-based Advertising Market Revenues & Volume, By Push Advertising, 2021- 2031F

6.3.3 Kenya Location-based Advertising Market Revenues & Volume, By Pull Advertising, 2021- 2031F

6.4 Kenya Location-based Advertising Market, By Application

6.4.1 Overview and Analysis

6.4.2 Kenya Location-based Advertising Market Revenues & Volume, By Retail Outlets, 2021- 2031F

6.4.3 Kenya Location-based Advertising Market Revenues & Volume, By Public Spaces, 2021- 2031F

6.4.4 Kenya Location-based Advertising Market Revenues & Volume, By Airports, 2021- 2031F

6.4.5 Kenya Location-based Advertising Market Revenues & Volume, By Others, 2021- 2031F

6.5 Kenya Location-based Advertising Market, By Industry Vertical

6.5.1 Overview and Analysis

6.5.2 Kenya Location-based Advertising Market Revenues & Volume, By Retail, 2021- 2031F

6.5.3 Kenya Location-based Advertising Market Revenues & Volume, By Hospitality, 2021- 2031F

6.5.4 Kenya Location-based Advertising Market Revenues & Volume, By Healthcare, 2021- 2031F

6.5.5 Kenya Location-based Advertising Market Revenues & Volume, By BFSI, 2021- 2031F

6.5.6 Kenya Location-based Advertising Market Revenues & Volume, By Education, 2021- 2031F

6.5.7 Kenya Location-based Advertising Market Revenues & Volume, By Technology & Media, 2021- 2031F

6.5.8 Kenya Location-based Advertising Market Revenues & Volume, By Automotive, 2021- 2031F

6.5.9 Kenya Location-based Advertising Market Revenues & Volume, By Automotive, 2021- 2031F

7 Kenya Location-based Advertising Market Import-Export Trade Statistics

7.1 Kenya Location-based Advertising Market Export to Major Countries

7.2 Kenya Location-based Advertising Market Imports from Major Countries

8 Kenya Location-based Advertising Market Key Performance Indicators

8.1 Click-through rates (CTR) on location-based ads, indicating the engagement levels of the target audience.

8.2 Conversion rates from location-based advertising campaigns, showing the effectiveness of converting leads into actual sales or actions.

8.3 Frequency of app downloads or registrations attributed to location-based ad campaigns, reflecting the success of driving user actions through targeted advertising efforts.

9 Kenya Location-based Advertising Market - Opportunity Assessment

9.1 Kenya Location-based Advertising Market Opportunity Assessment, By Component, 2021 & 2031F

9.2 Kenya Location-based Advertising Market Opportunity Assessment, By Promotion Type, 2021 & 2031F

9.3 Kenya Location-based Advertising Market Opportunity Assessment, By Advertisement Type, 2021 & 2031F

9.4 Kenya Location-based Advertising Market Opportunity Assessment, By Application, 2021 & 2031F

9.5 Kenya Location-based Advertising Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F

10 Kenya Location-based Advertising Market - Competitive Landscape

10.1 Kenya Location-based Advertising Market Revenue Share, By Companies, 2024

10.2 Kenya Location-based Advertising Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Global Location-based Advertising Market

Lesotho Location-based Advertising Market

Liberia Location-based Advertising Market

Libya Location-based Advertising Market

Liechtenstein Location-based Advertising Market

Lithuania Location-based Advertising Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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