Product Code: ETC4401231 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The mobile business intelligence (BI) market in Kenya is growing as organizations increasingly rely on real-time data analytics to make informed decisions. Mobile BI tools enable access to key business metrics and insights on the go, enhancing productivity and strategic planning.
The mobile business intelligence (BI) market in Kenya is influenced by the need for real-time data analytics, decision-making on-the-go, and insights-driven business strategies, driven by the proliferation of mobile devices, cloud computing, and data-driven business models.
Challenges in the mobile business intelligence (BI) market in Kenya include data fragmentation across disparate systems, limited access to BI tools and expertise, and affordability issues for small and medium-sized enterprises. Moreover, concerns regarding data security, governance, and regulatory compliance pose hurdles to market adoption and the ability to derive actionable insights from mobile BI solutions.
The Kenya mobile business intelligence (BI) market faces challenges in data accessibility and user experience. Ensuring that mobile BI solutions can access and process large datasets in real-time is a significant technical hurdle. Additionally, designing user-friendly interfaces that provide actionable insights on small screens remains a challenge for developers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mobile BI Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mobile BI Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mobile BI Market - Industry Life Cycle |
3.4 Kenya Mobile BI Market - Porter's Five Forces |
3.5 Kenya Mobile BI Market Revenues & Volume Share, By Type , 2021 & 2031F |
3.6 Kenya Mobile BI Market Revenues & Volume Share, By Organization Size , 2021 & 2031F |
3.7 Kenya Mobile BI Market Revenues & Volume Share, By Business Function , 2021 & 2031F |
3.8 Kenya Mobile BI Market Revenues & Volume Share, By Business Application, 2021 & 2031F |
3.9 Kenya Mobile BI Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
3.10 Kenya Mobile BI Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
4 Kenya Mobile BI Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Kenya |
4.2.2 Growing demand for real-time data analytics and business intelligence solutions |
4.2.3 Rise in adoption of mobile payment services driving the need for mobile BI solutions |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure challenges in some regions of Kenya |
4.3.2 Data security and privacy concerns hindering adoption of mobile BI solutions |
4.3.3 Lack of awareness and knowledge about the benefits of mobile BI among businesses in Kenya |
5 Kenya Mobile BI Market Trends |
6 Kenya Mobile BI Market, By Types |
6.1 Kenya Mobile BI Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mobile BI Market Revenues & Volume, By Type , 2021-2031F |
6.1.3 Kenya Mobile BI Market Revenues & Volume, By Software, 2021-2031F |
6.1.4 Kenya Mobile BI Market Revenues & Volume, By Services, 2021-2031F |
6.2 Kenya Mobile BI Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mobile BI Market Revenues & Volume, By SMES, 2021-2031F |
6.2.3 Kenya Mobile BI Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.3 Kenya Mobile BI Market, By Business Function |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mobile BI Market Revenues & Volume, By IT, 2021-2031F |
6.3.3 Kenya Mobile BI Market Revenues & Volume, By Marketing, 2021-2031F |
6.3.4 Kenya Mobile BI Market Revenues & Volume, By Sales, 2021-2031F |
6.3.5 Kenya Mobile BI Market Revenues & Volume, By Operations, 2021-2031F |
6.3.6 Kenya Mobile BI Market Revenues & Volume, By Finance, 2021-2031F |
6.3.7 Kenya Mobile BI Market Revenues & Volume, By Human resources (HR), 2021-2031F |
6.4 Kenya Mobile BI Market, By Business Application |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mobile BI Market Revenues & Volume, By Fraud and security management, 2021-2031F |
6.4.3 Kenya Mobile BI Market Revenues & Volume, By Sales and marketing management, 2021-2031F |
6.4.4 Kenya Mobile BI Market Revenues & Volume, By Predictive asset maintenance, 2021-2031F |
6.4.5 Kenya Mobile BI Market Revenues & Volume, By Risk and compliance management, 2021-2031F |
6.4.6 Kenya Mobile BI Market Revenues & Volume, By Customer engagement and analysis, 2021-2031F |
6.4.7 Kenya Mobile BI Market Revenues & Volume, By Supply chain management and procurement, 2021-2031F |
6.4.8 Kenya Mobile BI Market Revenues & Volume, By Others, 2021-2031F |
6.4.9 Kenya Mobile BI Market Revenues & Volume, By Others, 2021-2031F |
6.5 Kenya Mobile BI Market, By Industry Vertical |
6.5.1 Overview and Analysis |
6.5.2 Kenya Mobile BI Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.5.3 Kenya Mobile BI Market Revenues & Volume, By Telecommunications and IT, 2021-2031F |
6.5.4 Kenya Mobile BI Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.5.5 Kenya Mobile BI Market Revenues & Volume, By Healthcare and life sciences, 2021-2031F |
6.5.6 Kenya Mobile BI Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.5.7 Kenya Mobile BI Market Revenues & Volume, By Government, 2021-2031F |
6.5.8 Kenya Mobile BI Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.5.9 Kenya Mobile BI Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.6 Kenya Mobile BI Market, By Deployment Model |
6.6.1 Overview and Analysis |
6.6.2 Kenya Mobile BI Market Revenues & Volume, By On-Premise, 2021-2031F |
6.6.3 Kenya Mobile BI Market Revenues & Volume, By Hosted/ On-Cloud, 2021-2031F |
7 Kenya Mobile BI Market Import-Export Trade Statistics |
7.1 Kenya Mobile BI Market Export to Major Countries |
7.2 Kenya Mobile BI Market Imports from Major Countries |
8 Kenya Mobile BI Market Key Performance Indicators |
8.1 Average daily active users of mobile BI applications |
8.2 Percentage increase in the number of companies using mobile BI solutions |
8.3 Average time spent on mobile BI platforms per user |
9 Kenya Mobile BI Market - Opportunity Assessment |
9.1 Kenya Mobile BI Market Opportunity Assessment, By Type , 2021 & 2031F |
9.2 Kenya Mobile BI Market Opportunity Assessment, By Organization Size , 2021 & 2031F |
9.3 Kenya Mobile BI Market Opportunity Assessment, By Business Function , 2021 & 2031F |
9.4 Kenya Mobile BI Market Opportunity Assessment, By Business Application, 2021 & 2031F |
9.5 Kenya Mobile BI Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
9.6 Kenya Mobile BI Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
10 Kenya Mobile BI Market - Competitive Landscape |
10.1 Kenya Mobile BI Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mobile BI Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |