Kenya Mobile Money Market (2025-2031) Outlook | Forecast, Revenue, Growth, Industry, Trends, Companies, Value, Size, Share, Analysis
Market Forecast By Transaction mode (Point of Sale (PoS), Mobile Apps, QR codes), By Nature of Payment (Person to Person (P2P), Person to Business (P2B), Business to Person (B2P), Business to Business (B2B)), By Application (Money transfers, Bill Payments, Airtime Transfer and Top-Ups, Travel and Ticketing, Merchandise and Coupons), By Type of Payments (Remote Payments, Proximity Payments) And Competitive Landscape
| Product Code: ETC4380651 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Kenya Mobile Money Market Overview
The mobile money market in Kenya is thriving, driven by the widespread adoption of mobile payment services such as M-Pesa. Mobile money provides a convenient and secure way for individuals and businesses to conduct financial transactions.
Drivers of the market
The mobile money market in Kenya is driven by the adoption of mobile payment solutions, digital wallets, and fintech innovations, enabling financial inclusion, cashless transactions, and access to banking services via mobile devices, fueled by the growth of mobile banking and e-commerce.
Challenges of the market
Challenges in the mobile money market in Kenya include regulatory constraints on mobile payment services, competition from informal financial networks, and security concerns regarding mobile money transactions. Moreover, issues such as financial literacy, interoperability between different mobile money platforms, and customer trust impact market growth and adoption.
Government Policy of the market
The Kenya mobile money market faces challenges related to regulatory compliance and security. Adhering to financial regulations and ensuring the security of mobile transactions are significant hurdles for service providers. Additionally, building trust among users and encouraging widespread adoption of mobile money services, particularly in rural areas, is crucial for market expansion.
Key Highlights of the Report:
- Kenya Mobile Money Market Outlook
- Market Size of Kenya Mobile Money Market, 2024
- Forecast of Kenya Mobile Money Market, 2031
- Historical Data and Forecast of Kenya Mobile Money Revenues & Volume for the Period 2021-2031
- Kenya Mobile Money Market Trend Evolution
- Kenya Mobile Money Market Drivers and Challenges
- Kenya Mobile Money Price Trends
- Kenya Mobile Money Porter's Five Forces
- Kenya Mobile Money Industry Life Cycle
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Transaction mode for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Point of Sale (PoS) for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Mobile Apps for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By QR codes for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Nature of Payment for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Person to Person (P2P) for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Person to Business (P2B) for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Business to Person (B2P) for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Business to Business (B2B) for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Application for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Money transfers for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Bill Payments for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Airtime Transfer and Top-Ups for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Travel and Ticketing for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Merchandise and Coupons for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Type of Payments for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Remote Payments for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobile Money Market Revenues & Volume By Proximity Payments for the Period 2021-2031
- Kenya Mobile Money Import Export Trade Statistics
- Market Opportunity Assessment By Transaction mode
- Market Opportunity Assessment By Nature of Payment
- Market Opportunity Assessment By Application
- Market Opportunity Assessment By Type of Payments
- Kenya Mobile Money Top Companies Market Share
- Kenya Mobile Money Competitive Benchmarking By Technical and Operational Parameters
- Kenya Mobile Money Company Profiles
- Kenya Mobile Money Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6Wresearch actively monitors the Kenya Mobile Money Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Kenya Mobile Money Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mobile Money Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mobile Money Market - Industry Life Cycle |
3.4 Kenya Mobile Money Market - Porter's Five Forces |
3.5 Kenya Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Kenya Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Kenya Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Kenya Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Kenya Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Kenya, leading to greater access to mobile money services. |
4.2.2 Growing demand for digital payment solutions and financial inclusion initiatives in the country. |
4.2.3 Partnerships between mobile network operators and financial institutions to expand mobile money services. |
4.2.4 Government support and regulations promoting the use of mobile money for transactions and financial services. |
4.3 Market Restraints |
4.3.1 Limited network coverage and connectivity issues in certain rural areas may hinder the adoption of mobile money services. |
4.3.2 Security concerns and risks associated with mobile money transactions, such as fraud and cyber threats. |
4.3.3 Lack of awareness and education among some segments of the population about the benefits and usage of mobile money. |
5 Kenya Mobile Money Market Trends |
6 Kenya Mobile Money Market, By Types |
6.1 Kenya Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F |
6.1.3 Kenya Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.4 Kenya Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.5 Kenya Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Kenya Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Kenya Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Kenya Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Kenya Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Kenya Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Kenya Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Kenya Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Kenya Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Kenya Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Kenya Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Kenya Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Kenya Mobile Money Market Import-Export Trade Statistics |
7.1 Kenya Mobile Money Market Export to Major Countries |
7.2 Kenya Mobile Money Market Imports from Major Countries |
8 Kenya Mobile Money Market Key Performance Indicators |
8.1 Number of active mobile money users in Kenya. |
8.2 Transaction volume and value processed through mobile money platforms. |
8.3 Growth in the number of merchants accepting mobile money payments. |
8.4 Rate of adoption of mobile money services among unbanked population segments. |
8.5 Customer satisfaction and retention rates for mobile money providers. |
9 Kenya Mobile Money Market - Opportunity Assessment |
9.1 Kenya Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Kenya Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Kenya Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Kenya Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Kenya Mobile Money Market - Competitive Landscape |
10.1 Kenya Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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