| Product Code: ETC7807898 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mug Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mug Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mug Market - Industry Life Cycle |
3.4 Kenya Mug Market - Porter's Five Forces |
3.5 Kenya Mug Market Revenues & Volume Share, By Materials, 2021 & 2031F |
3.6 Kenya Mug Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Kenya Mug Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Kenya Mug Market Revenues & Volume Share, By End use, 2021 & 2031F |
4 Kenya Mug Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in Kenya leading to higher consumer spending on lifestyle products such as mugs. |
4.2.2 Growing coffee and tea culture in Kenya, driving demand for mugs as essential drinkware. |
4.2.3 Rising trend of gifting personalized and customized mugs for occasions like birthdays, weddings, and corporate events. |
4.3 Market Restraints |
4.3.1 Competition from alternative drinkware products like tumblers and water bottles impacting the demand for mugs. |
4.3.2 Fluctuating raw material prices affecting production costs of mugs. |
4.3.3 Limited awareness and access to high-quality, locally-made mugs among consumers in Kenya. |
5 Kenya Mug Market Trends |
6 Kenya Mug Market, By Types |
6.1 Kenya Mug Market, By Materials |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mug Market Revenues & Volume, By Materials, 2021- 2031F |
6.1.3 Kenya Mug Market Revenues & Volume, By Strengthened Glass, 2021- 2031F |
6.1.4 Kenya Mug Market Revenues & Volume, By True Porcelain, 2021- 2031F |
6.1.5 Kenya Mug Market Revenues & Volume, By Vitreous Enamel, 2021- 2031F |
6.1.6 Kenya Mug Market Revenues & Volume, By Stainless Steel, 2021- 2031F |
6.1.7 Kenya Mug Market Revenues & Volume, By Plastic, 2021- 2031F |
6.1.8 Kenya Mug Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Kenya Mug Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mug Market Revenues & Volume, By Shaving Mug, 2021- 2031F |
6.2.3 Kenya Mug Market Revenues & Volume, By Tiki Mug, 2021- 2031F |
6.2.4 Kenya Mug Market Revenues & Volume, By Travel Mug, 2021- 2031F |
6.2.5 Kenya Mug Market Revenues & Volume, By Thermochromics Mug, 2021- 2031F |
6.2.6 Kenya Mug Market Revenues & Volume, By Puzzle Mug, 2021- 2031F |
6.2.7 Kenya Mug Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Kenya Mug Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mug Market Revenues & Volume, By Online, 2021- 2031F |
6.3.3 Kenya Mug Market Revenues & Volume, By Offline, 2021- 2031F |
6.4 Kenya Mug Market, By End use |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mug Market Revenues & Volume, By Household, 2021- 2031F |
6.4.3 Kenya Mug Market Revenues & Volume, By Office, 2021- 2031F |
6.4.4 Kenya Mug Market Revenues & Volume, By Commuter, 2021- 2031F |
6.4.5 Kenya Mug Market Revenues & Volume, By Sport, 2021- 2031F |
6.4.6 Kenya Mug Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Mug Market Import-Export Trade Statistics |
7.1 Kenya Mug Market Export to Major Countries |
7.2 Kenya Mug Market Imports from Major Countries |
8 Kenya Mug Market Key Performance Indicators |
8.1 Average order value (AOV) of mugs purchased by customers in Kenya. |
8.2 Number of online searches for mugs in Kenya indicating consumer interest. |
8.3 Customer satisfaction scores related to the quality and design of mugs available in the market. |
8.4 Percentage of repeat purchases of mugs by customers in Kenya reflecting product loyalty. |
9 Kenya Mug Market - Opportunity Assessment |
9.1 Kenya Mug Market Opportunity Assessment, By Materials, 2021 & 2031F |
9.2 Kenya Mug Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Kenya Mug Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Kenya Mug Market Opportunity Assessment, By End use, 2021 & 2031F |
10 Kenya Mug Market - Competitive Landscape |
10.1 Kenya Mug Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mug Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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