| Product Code: ETC12959125 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mutual Fund Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mutual Fund Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mutual Fund Market - Industry Life Cycle |
3.4 Kenya Mutual Fund Market - Porter's Five Forces |
3.5 Kenya Mutual Fund Market Revenues & Volume Share, By Fund Type, 2021 & 2031F |
3.6 Kenya Mutual Fund Market Revenues & Volume Share, By Investment Objective, 2021 & 2031F |
3.7 Kenya Mutual Fund Market Revenues & Volume Share, By Asset Class, 2021 & 2031F |
3.8 Kenya Mutual Fund Market Revenues & Volume Share, By Investor Type, 2021 & 2031F |
3.9 Kenya Mutual Fund Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Mutual Fund Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population |
4.2.2 Growing awareness and interest in financial planning and investment |
4.2.3 Favorable regulatory environment supporting the mutual fund industry |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in the stock market |
4.3.2 Limited financial literacy among the general population |
4.3.3 Competition from other investment options like real estate and government bonds |
5 Kenya Mutual Fund Market Trends |
6 Kenya Mutual Fund Market, By Types |
6.1 Kenya Mutual Fund Market, By Fund Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mutual Fund Market Revenues & Volume, By Fund Type, 2021 - 2031F |
6.1.3 Kenya Mutual Fund Market Revenues & Volume, By Equity Funds, 2021 - 2031F |
6.1.4 Kenya Mutual Fund Market Revenues & Volume, By Fixed-Income Funds, 2021 - 2031F |
6.1.5 Kenya Mutual Fund Market Revenues & Volume, By Balanced Funds, 2021 - 2031F |
6.1.6 Kenya Mutual Fund Market Revenues & Volume, By Index Funds, 2021 - 2031F |
6.1.7 Kenya Mutual Fund Market Revenues & Volume, By Money Market Funds, 2021 - 2031F |
6.2 Kenya Mutual Fund Market, By Investment Objective |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mutual Fund Market Revenues & Volume, By Capital Appreciation, 2021 - 2031F |
6.2.3 Kenya Mutual Fund Market Revenues & Volume, By Income Generation, 2021 - 2031F |
6.2.4 Kenya Mutual Fund Market Revenues & Volume, By Growth & Income, 2021 - 2031F |
6.2.5 Kenya Mutual Fund Market Revenues & Volume, By Passive Investment, 2021 - 2031F |
6.2.6 Kenya Mutual Fund Market Revenues & Volume, By Liquidity, 2021 - 2031F |
6.3 Kenya Mutual Fund Market, By Asset Class |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mutual Fund Market Revenues & Volume, By Stocks, 2021 - 2031F |
6.3.3 Kenya Mutual Fund Market Revenues & Volume, By Bonds, 2021 - 2031F |
6.3.4 Kenya Mutual Fund Market Revenues & Volume, By Mixed Assets, 2021 - 2031F |
6.3.5 Kenya Mutual Fund Market Revenues & Volume, By Index-Tracking, 2021 - 2031F |
6.3.6 Kenya Mutual Fund Market Revenues & Volume, By Short-Term Instruments, 2021 - 2031F |
6.4 Kenya Mutual Fund Market, By Investor Type |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mutual Fund Market Revenues & Volume, By Individual Investors, 2021 - 2031F |
6.4.3 Kenya Mutual Fund Market Revenues & Volume, By Retirees, 2021 - 2031F |
6.4.4 Kenya Mutual Fund Market Revenues & Volume, By Institutional Investors, 2021 - 2031F |
6.4.5 Kenya Mutual Fund Market Revenues & Volume, By Long-Term Investors, 2021 - 2031F |
6.4.6 Kenya Mutual Fund Market Revenues & Volume, By Corporations, 2021 - 2031F |
6.5 Kenya Mutual Fund Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Kenya Mutual Fund Market Revenues & Volume, By Online Platforms, 2021 - 2031F |
6.5.3 Kenya Mutual Fund Market Revenues & Volume, By Banks, 2021 - 2031F |
6.5.4 Kenya Mutual Fund Market Revenues & Volume, By Financial Advisors, 2021 - 2031F |
6.5.5 Kenya Mutual Fund Market Revenues & Volume, By Brokers, 2021 - 2031F |
6.5.6 Kenya Mutual Fund Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
7 Kenya Mutual Fund Market Import-Export Trade Statistics |
7.1 Kenya Mutual Fund Market Export to Major Countries |
7.2 Kenya Mutual Fund Market Imports from Major Countries |
8 Kenya Mutual Fund Market Key Performance Indicators |
8.1 Average assets under management (AUM) growth rate |
8.2 Number of new mutual fund products launched |
8.3 Percentage of population participating in mutual funds |
8.4 Net inflow/outflow of funds into/from mutual funds |
8.5 Rate of return on mutual fund investments |
9 Kenya Mutual Fund Market - Opportunity Assessment |
9.1 Kenya Mutual Fund Market Opportunity Assessment, By Fund Type, 2021 & 2031F |
9.2 Kenya Mutual Fund Market Opportunity Assessment, By Investment Objective, 2021 & 2031F |
9.3 Kenya Mutual Fund Market Opportunity Assessment, By Asset Class, 2021 & 2031F |
9.4 Kenya Mutual Fund Market Opportunity Assessment, By Investor Type, 2021 & 2031F |
9.5 Kenya Mutual Fund Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Mutual Fund Market - Competitive Landscape |
10.1 Kenya Mutual Fund Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mutual Fund Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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