| Product Code: ETC7810003 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Payment Infrastructure Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Payment Infrastructure Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Payment Infrastructure Market - Industry Life Cycle |
3.4 Kenya Payment Infrastructure Market - Porter's Five Forces |
3.5 Kenya Payment Infrastructure Market Revenues & Volume Share, By Traditional Payment Infrastructure, 2021 & 2031F |
4 Kenya Payment Infrastructure Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payment methods in Kenya |
4.2.2 Government initiatives to promote cashless transactions |
4.2.3 Growth of e-commerce and online shopping in the region |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and access in certain areas of Kenya |
4.3.2 Lack of trust and security concerns among consumers regarding digital payments |
4.3.3 High cost of setting up and maintaining payment infrastructure |
5 Kenya Payment Infrastructure Market Trends |
6 Kenya Payment Infrastructure Market, By Types |
6.1 Kenya Payment Infrastructure Market, By Traditional Payment Infrastructure |
6.1.1 Overview and Analysis |
6.1.2 Kenya Payment Infrastructure Market Revenues & Volume, By Traditional Payment Infrastructure, 2021- 2031F |
6.1.3 Kenya Payment Infrastructure Market Revenues & Volume, By Card-Based Instrument Infrastructure, 2021- 2031F |
6.1.4 Kenya Payment Infrastructure Market Revenues & Volume, By E-Money, 2021- 2031F |
7 Kenya Payment Infrastructure Market Import-Export Trade Statistics |
7.1 Kenya Payment Infrastructure Market Export to Major Countries |
7.2 Kenya Payment Infrastructure Market Imports from Major Countries |
8 Kenya Payment Infrastructure Market Key Performance Indicators |
8.1 Percentage increase in the number of digital payment transactions |
8.2 Average transaction value for digital payments |
8.3 Percentage growth in the number of merchants accepting digital payments |
9 Kenya Payment Infrastructure Market - Opportunity Assessment |
9.1 Kenya Payment Infrastructure Market Opportunity Assessment, By Traditional Payment Infrastructure, 2021 & 2031F |
10 Kenya Payment Infrastructure Market - Competitive Landscape |
10.1 Kenya Payment Infrastructure Market Revenue Share, By Companies, 2024 |
10.2 Kenya Payment Infrastructure Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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