Market Forecast By POS Terminal Types (Portable, Countertop, Mobile POS, PIN Pad & Multimedia), By End Users (Hospitality, Healthcare, Retail, Government & Transportation and Others) and Competitive Landscape.
Product Code: ETC002480 | Publication Date: Apr 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Kenya POS terminal market is expected to witness substantial growth principally due to technological advancement and rising acceptance of cloud-based technology by banking systems in Kenya. The POS terminals are offering better flexibility and control to small and large scale businesses. The retail customers have started adopting payment through POS terminals for buying goods and services. Additionally, the small and medium enterprises and corporates are also adopting digital payment as it helps in generating higher revenues and results in increased footfall. Fast food, restaurants, and tourism are some of the key sectors which have recorded maximum usage of POS terminals in Kenya. Further, supermarkets, online stores, and fuel stations have also registered significant growth in POS adoption in the country. Moreover, increasing internet penetration and growing e-commerce sector would further drive the growth of POS terminal market in Kenya over the coming years.
According to 6Wresearch, Kenya POS Terminal Market is projected to witness growth during 2020-26. Government investment and initiatives towards digitization, rising adoption of e-payment platforms, increasing usage of mobile wallets, growing acceptance of EuroPay, MasterCard, and Visa cards as payment options, increasing partnerships and acquisitions as well as improvement in payment infrastructure are some of the key growth drivers of the POS terminal market in Kenya. However, the Kenya POS terminal market is expected to witness a slowdown at the beginning of the year 2020 due to the outbreak of the Covid-19 pandemic and the market is expected to recover gradually over the next few years.
In terms of applications, the healthcare application is witnessing a significant demand for POS terminals due to the outbreak of the Covid-19 pandemic in Kenya as hospitals are flooded with critical patients suffering from Coronavirus. Whereas, in terms of type, the portable and mobile POS terminals are registering significant growth in Kenya. Additionally, the retail and government and transportation applications are the key revenue generating verticals in the overall Kenya POS terminal market.
The Kenya POS terminal report thoroughly covers the market by type, by end-users, and by regions. Kenya POS terminal market outlook report provides an unbiased and detailed analysis of the on-going Kenya POS terminal market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies accordingly to the current and future market dynamics.
Key Highlights of the Report:
Markets Covered
The Kenya POS terminal market report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Kenya POS Terminal Market Overview |
3.1. Kenya POS Terminal Market Revenues, 2016-2026F |
3.2. Kenya POS Terminal Market Revenue Share, By Types, 2019 & 2026F |
3.3. Kenya POS Terminal Market Revenue Share, By End Users, 2019 & 2026F |
3.4. Kenya POS Terminal Market Revenue Share, By Regions, 2019 & 2026F |
3.5. Kenya POS Terminal Market Industry Life Cycle |
3.6. Kenya POS Terminal Market- Porter’s Five Forces |
4. Kenya POS Terminal Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Kenya POS Terminal Market Trends |
6. Kenya POS Terminal Market Overview, By Types |
6.1. Kenya POS Terminal Market Revenues, By Portable, 2016-2026F |
6.2. Kenya POS Terminal Market Revenues, By Countertop, 2016-2026F |
6.3. Kenya POS Terminal Market Revenues, By Mobile POS, 2016-2026F |
6.4. Kenya POS Terminal Market Revenues, By PIN PAD, 2016-2026F |
6.5. Kenya POS Terminal Market Revenues, By Multimedia, 2016-2026F |
7. Kenya POS Terminal Market Overview, By End Users |
7.1. Kenya POS Terminal Market Revenues, By Hospitality, 2016-2026F |
7.2. Kenya POS Terminal Market Revenues, By Retail, 2016-2026F |
7.3. Kenya POS Terminal Market Revenues, By Government and Transportation, 2016-2026F |
7.4. Kenya POS Terminal Market Revenues, By Healthcare, 2016-2026F |
7.5. Kenya POS Terminal Market Revenues, By Others, 2016-2026F |
8. Kenya POS Terminal Market Overview, By Regions |
9. Kenya POS Terminal Market Key Performance Indicators |
10. Kenya POS Terminal Market Opportunity Assessment |
10.1. Kenya POS Terminal Market, Opportunity Assessment, By Type, 2026F |
10.2. Kenya POS Terminal Market, Opportunity Assessment, End Users, 2026F |
10.3. Kenya POS Terminal Market, Opportunity Assessment, Regions, 2026F |
11 Kenya POS Terminal Market Competitive Landscape |
11.1. Kenya POS Terminal Market Competitive Benchmarking, By Companies, 2019 |
11.2. Kenya POS Terminal Market Revenue Share, By Operating Parameters, 2019 |
12. Company Profiles |
13. Key Strategic Recommendations |
14. Disclaimer |