Product Code: ETC302990 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Kenya Razor Blade Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 7.82% in 2025, the market peaks at 8.67% in 2027, and settles at 4.33% by 2029.
The Razor Blade market in Kenya is projected to grow at a growing growth rate of 8.67% by 2027, highlighting the country's increasing focus on advanced technologies within the Africa region, where Egypt holds the dominant position, followed closely by South Africa, Ethiopia, Algeria and Nigeria, shaping overall regional demand.
The razor blade market in Kenya is competitive, with several international and local players. The market is driven by increasing grooming awareness among men and women, leading to higher demand for shaving products. Disposable razors dominate the market due to their convenience and affordability. Key factors influencing market growth include changing grooming habits, urbanization, and marketing strategies of leading brands.
The Kenya razor blade market is driven by the growth in personal grooming and hygiene awareness among the population. Factors such as disposable income levels, urbanization, and changing lifestyle preferences influence market demand.
The razor blade market in Kenya is challenged by a combination of high import tariffs, fluctuating exchange rates, and the presence of counterfeit products. These factors affect product affordability and availability, impacting consumer choice and market growth.
The Kenya government has implemented policies to regulate and support the razor blade market, recognizing its essential role in personal grooming and hygiene. Regulatory measures include quality standards and consumer protection laws to ensure the safety and effectiveness of razor blades sold in the country. Additionally, the government has promoted local manufacturing through tax incentives and support for small and medium-sized enterprises (SMEs). These initiatives aim to reduce import dependency and create employment opportunities in the manufacturing sector. Moreover, the government has partnered with industry stakeholders to enhance distribution networks and promote awareness of proper razor blade disposal practices. This integrated approach is part of Kenya strategy to build a competitive razor blade market that meets the needs of its growing population.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Razor Blade Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Razor Blade Market Revenues & Volume, 2021 & 2028F |
3.3 Kenya Razor Blade Market - Industry Life Cycle |
3.4 Kenya Razor Blade Market - Porter's Five Forces |
3.5 Kenya Razor Blade Market Revenues & Volume Share, By Type, 2021 & 2028F |
3.6 Kenya Razor Blade Market Revenues & Volume Share, By Blade Material, 2021 & 2028F |
3.7 Kenya Razor Blade Market Revenues & Volume Share, By End User, 2021 & 2028F |
3.8 Kenya Razor Blade Market Revenues & Volume Share, By Distribution Channel, 2021 & 2028F |
4 Kenya Razor Blade Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and disposable income in Kenya leading to higher demand for grooming products. |
4.2.2 Growing awareness about personal grooming and hygiene among the Kenyan population. |
4.2.3 Expansion of retail channels and e-commerce platforms making razor blades more accessible to consumers. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit razor blades impacting the market's credibility and consumer trust. |
4.3.2 Price sensitivity among consumers in Kenya affecting the adoption of higher-priced razor blade products. |
4.3.3 Limited availability of quality shaving products in certain regions of Kenya. |
5 Kenya Razor Blade Market Trends |
6 Kenya Razor Blade Market, By Types |
6.1 Kenya Razor Blade Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Razor Blade Market Revenues & Volume, By Type, 2018 - 2028F |
6.1.3 Kenya Razor Blade Market Revenues & Volume, By Single Edge, 2018 - 2028F |
6.1.4 Kenya Razor Blade Market Revenues & Volume, By Double Edge, 2018 - 2028F |
6.2 Kenya Razor Blade Market, By Blade Material |
6.2.1 Overview and Analysis |
6.2.2 Kenya Razor Blade Market Revenues & Volume, By Carbon Steel, 2018 - 2028F |
6.2.3 Kenya Razor Blade Market Revenues & Volume, By Stainless Steel, 2018 - 2028F |
6.3 Kenya Razor Blade Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Kenya Razor Blade Market Revenues & Volume, By Men, 2018 - 2028F |
6.3.3 Kenya Razor Blade Market Revenues & Volume, By Women, 2018 - 2028F |
6.4 Kenya Razor Blade Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Kenya Razor Blade Market Revenues & Volume, By Supermarkets/Hypermarkets, 2018 - 2028F |
6.4.3 Kenya Razor Blade Market Revenues & Volume, By Departmental Stores, 2018 - 2028F |
6.4.4 Kenya Razor Blade Market Revenues & Volume, By Convenience Stores, 2018 - 2028F |
6.4.5 Kenya Razor Blade Market Revenues & Volume, By Online, 2018 - 2028F |
7 Kenya Razor Blade Market Import-Export Trade Statistics |
7.1 Kenya Razor Blade Market Export to Major Countries |
7.2 Kenya Razor Blade Market Imports from Major Countries |
8 Kenya Razor Blade Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for razor blade products in Kenya. |
8.2 Growth in the number of grooming and beauty salons offering shaving services. |
8.3 Percentage of repeat purchases by consumers indicating brand loyalty. |
8.4 Consumer satisfaction scores related to the quality and performance of razor blade products. |
8.5 Adoption rate of eco-friendly and sustainable razor blade options in the Kenyan market. |
9 Kenya Razor Blade Market - Opportunity Assessment |
9.1 Kenya Razor Blade Market Opportunity Assessment, By Type, 2021 & 2028F |
9.2 Kenya Razor Blade Market Opportunity Assessment, By Blade Material, 2021 & 2028F |
9.3 Kenya Razor Blade Market Opportunity Assessment, By End User, 2021 & 2028F |
9.4 Kenya Razor Blade Market Opportunity Assessment, By Distribution Channel, 2021 & 2028F |
10 Kenya Razor Blade Market - Competitive Landscape |
10.1 Kenya Razor Blade Market Revenue Share, By Companies, 2021 |
10.2 Kenya Razor Blade Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |