| Product Code: ETC014410 | Publication Date: Jun 2023 | Product Type: Report | ||
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Kenya sports apparel market is expected to reach USD 556 million by 2026 from USD 311 million in 2020, growing at a CAGR of 11.2%. Rising health awareness among the population and increasing focus on fitness activities are anticipated to contribute to the growth of this market in Kenya. Furthermore, rising disposable income and positive outlook towards sportswear fashion trends have further augmented the demand for these products within the country. Additionally, technological advancements regarding material development and construction techniques has enabled manufacturers to produce high-end clothing at relatively lower prices thus boosting growth prospects for Kenya sports apparel industry over the forecast period
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Sports Apparel Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Sports Apparel Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Sports Apparel Market - Industry Life Cycle |
3.4 Kenya Sports Apparel Market - Porter's Five Forces |
3.5 Kenya Sports Apparel Market Revenues & Volume Share, By End-users, 2019 & 2026F |
3.6 Kenya Sports Apparel Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Kenya Sports Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Sports Apparel Market Trends |
6 Kenya Sports Apparel Market, By Types |
6.1 Kenya Sports Apparel Market, By End-users |
6.1.1 Overview and Analysis |
6.1.2 Kenya Sports Apparel Market Revenues & Volume, By End-users, 2016 - 2026F |
6.1.3 Kenya Sports Apparel Market Revenues & Volume, By Children, 2016 - 2026F |
6.1.4 Kenya Sports Apparel Market Revenues & Volume, By Men, 2016 - 2026F |
6.1.5 Kenya Sports Apparel Market Revenues & Volume, By Women, 2016 - 2026F |
6.2 Kenya Sports Apparel Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Sports Apparel Market Revenues & Volume, By E-commerce, 2016 - 2026F |
6.2.3 Kenya Sports Apparel Market Revenues & Volume, By Supermarket/Hypermarket, 2016 - 2026F |
6.2.4 Kenya Sports Apparel Market Revenues & Volume, By Brand Outlets, 2016 - 2026F |
6.2.5 Kenya Sports Apparel Market Revenues & Volume, By Discount Stores, 2016 - 2026F |
7 Kenya Sports Apparel Market Import-Export Trade Statistics |
7.1 Kenya Sports Apparel Market Export to Major Countries |
7.2 Kenya Sports Apparel Market Imports from Major Countries |
8 Kenya Sports Apparel Market Key Performance Indicators |
9 Kenya Sports Apparel Market - Opportunity Assessment |
9.1 Kenya Sports Apparel Market Opportunity Assessment, By End-users, 2019 & 2026F |
9.2 Kenya Sports Apparel Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Kenya Sports Apparel Market - Competitive Landscape |
10.1 Kenya Sports Apparel Market Revenue Share, By Companies, 2019 |
10.2 Kenya Sports Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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