Market Forecast By Application (At Home, Away From Home), By Product Type (Paper Tissues, Wet Wipes, Facial Tissue, Others), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC350090 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Kenya Tissue Paper Market report thoroughly covers the market by application, by product type, and by distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Kenya Tissue Paper Market has seen a rapid growth in recent years. The increasing awareness about hygiene and health among the growing population has been one of the major factors driving the demand for tissue paper in Kenya. With the rise in disposable income and changing lifestyle patterns, the tissue paper market in Kenya has witnessed a surge in demand.
According to 6Wresearch, the Kenya Tissue Paper Market size is anticipated to grow at a CAGR of 5.8% during the forecast period of 2025-2031. One of the major drivers of the tissue paper market in Kenya is the growing population. As the population increases, the demand for hygiene products like tissue paper also increases. The rise in disposable income and changing lifestyle patterns have also contributed to the growth of the tissue paper market in Kenya. One of the emerging trends in the tissue paper market in Kenya is the preference for eco-friendly products. The increasing awareness about environmental issues and the shift towards sustainable living has led to the rise in demand for eco-friendly tissue paper products.
However, lack of quality raw materials and high cost of production and the presence of low-cost imported tissue paper products from neighboring countries pose a challenge to the Kenya Tissue Paper Market Growth. Apart from this, the tissue paper market in Kenya offers several opportunities for growth and expansion. The increasing demand for tissue paper products in the hospitality and healthcare sectors and the emergence of e-commerce channels are some of the growth opportunities in the tissue paper market in Kenya. Moreover, the shift towards sustainable and eco-friendly products also offers huge growth potential for the tissue paper industry in Kenya.
One of the government initiatives geared towards boosting the tissue paper sector is the removal of import duty on raw materials used in the production of tissue paper. This move has encouraged local tissue paper manufacturers to increase production and reduce their production cost, thereby making their products more affordable to the end consumer. Another policy that has had a positive impact on the tissue paper sector is the introduction of tax incentives for companies investing in the green economy. Tissue paper manufacturers who opt for sustainable and eco-friendly production processes are eligible for these incentives. In addition to these policies, the government has also introduced schemes to boost the tissue paper industry. One such scheme is the Biogas Digester program. Under this scheme, tissue paper manufacturers are encouraged to install biogas digesters on their production sites.
The leading companies in dominating the Kenya Tissue Paper Market Share include Kim-Fay East Africa Ltd and Chandaria Industries Ltd. Kim-Fay East Africa Ltd is a leading manufacturer of toilet paper and facial tissues, while Chandaria Industries Ltd produces toilet paper and serviettes. Other notable players in Kenya Tissue Paper Industry include Velvex, Menengai Tissue Papers, and Nice and Soft.
According to Mohit, Senior Research Analyst, 6Wresearch, At-Home segment is the largest contributor to overall market revenue as it caters to the rising demand for personal hygiene among urban households.
In terms of Distribution Channel, the online channel is rapidly gaining popularity in the market owing to the increasing prevalence of e-commerce platforms and online shopping trends.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Tissue Paper Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Tissue Paper Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Tissue Paper Market - Industry Life Cycle |
3.4 Kenya Tissue Paper Market - Porter's Five Forces |
3.5 Kenya Tissue Paper Market Revenues & Volume Share, By Application, 2024 & 2031F |
3.6 Kenya Tissue Paper Market Revenues & Volume Share, By Product Type, 2024 & 2031F |
3.7 Kenya Tissue Paper Market Revenues & Volume Share, By Distribution Channel, 2024 & 2031F |
4 Kenya Tissue Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices in Kenya |
4.2.2 Growth in the hospitality and tourism industry leading to higher demand for tissue paper products |
4.2.3 Rising urbanization and disposable income levels driving the consumption of tissue paper products |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Competition from alternative products like hand dryers impacting market growth |
4.3.3 Lack of proper waste management infrastructure leading to environmental concerns |
5 Kenya Tissue Paper Market Trends |
6 Kenya Tissue Paper Market, Segmentations |
6.1 Kenya Tissue Paper Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Kenya Tissue Paper Market Revenues & Volume, By At Home, 2021 - 2031F |
6.1.3 Kenya Tissue Paper Market Revenues & Volume, By Away From Home, 2021 - 2031F |
6.2 Kenya Tissue Paper Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Tissue Paper Market Revenues & Volume, By Paper Tissues, 2021 - 2031F |
6.2.3 Kenya Tissue Paper Market Revenues & Volume, By Wet Wipes, 2021 - 2031F |
6.2.3 Kenya Tissue Paper Market Revenues & Volume, By Facial Tissues, 2021 - 2031F |
6.2.3 Kenya Tissue Paper Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Kenya Tissue Paper Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Kenya Tissue Paper Market Revenues & Volume, By Offline, 2021 - 2031F |
6.3.3 Kenya Tissue Paper Market Revenues & Volume, By Online, 2021 - 2031F |
7 Kenya Tissue Paper Market Import-Export Trade Statistics |
7.1 Kenya Tissue Paper Market Export to Major Countries |
7.2 Kenya Tissue Paper Market Imports from Major Countries |
8 Kenya Tissue Paper Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for tissue paper products in Kenya |
8.2 Growth rate of tissue paper consumption in urban areas |
8.3 Percentage increase in adoption of sustainable packaging solutions by tissue paper manufacturers in Kenya |
9 Kenya Tissue Paper Market - Opportunity Assessment |
9.1 Kenya Tissue Paper Market Opportunity Assessment, By Product, 2024 & 2031F |
9.2 Kenya Tissue Paper Market Opportunity Assessment, By Grade, 2024 & 2031F |
9.3 Kenya Tissue Paper Market Opportunity Assessment, By Application, 2024 & 2031F |
10 Kenya Tissue Paper Market - Competitive Landscape |
10.1 Kenya Tissue Paper Market Revenue Share, By Companies, 2024 |
10.2 Kenya Tissue Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |