Market Forecast By Type (Sports Toys, Intellectual Toys, Education Toys, Decorative Toys, Other), By Application (Online Sales, Offline Sales, Others) And Competitive Landscape
Product Code: ETC017230 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Kenya toys and hobby goods market is projected to register a CAGR of 6.4% during the forecast period 2020-2026. The growth of this market can be attributed to the increasing disposable income, growing preference for international brands in the country, rising trend of online shopping, and focus on providing innovative products. Additionally, the emergence of e-commerce platforms has further enabled manufacturers to expand their customer base by targeting customers from rural areas as well.
Kenya’s economy is mainly driven by industrial activities such as manufacturing and construction which have been expanding steadily over the past few years due to foreign investments and strong government policies encouraging economic growth. In addition, high purchasing power parity along with an increased demand for luxury items among consumers in recent years has also contributed significantly towards stimulating toy sales within the country. Furthermore, rapid urbanization coupled with improvement in infrastructure across major cities has led to an increase in population density resulting in higher demand for toys and other related products among children living within these regions leading to expansion of retail outlets offering these products at competitive prices making them more accessible than before.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Toys and Hobby Goods Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Toys and Hobby Goods Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Toys and Hobby Goods Market - Industry Life Cycle |
3.4 Kenya Toys and Hobby Goods Market - Porter's Five Forces |
3.5 Kenya Toys and Hobby Goods Market Revenues & Volume Share, By Type, 2019 & 2026F |
3.6 Kenya Toys and Hobby Goods Market Revenues & Volume Share, By Application, 2019 & 2026F |
4 Kenya Toys and Hobby Goods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Toys and Hobby Goods Market Trends |
6 Kenya Toys and Hobby Goods Market, By Types |
6.1 Kenya Toys and Hobby Goods Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Toys and Hobby Goods Market Revenues & Volume, By Type, 2016 - 2026F |
6.1.3 Kenya Toys and Hobby Goods Market Revenues & Volume, By Sports Toys, 2016 - 2026F |
6.1.4 Kenya Toys and Hobby Goods Market Revenues & Volume, By Intellectual Toys, 2016 - 2026F |
6.1.5 Kenya Toys and Hobby Goods Market Revenues & Volume, By Education Toys, 2016 - 2026F |
6.1.6 Kenya Toys and Hobby Goods Market Revenues & Volume, By Decorative Toys, 2016 - 2026F |
6.1.7 Kenya Toys and Hobby Goods Market Revenues & Volume, By Other, 2016 - 2026F |
6.2 Kenya Toys and Hobby Goods Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Toys and Hobby Goods Market Revenues & Volume, By Online Sales, 2016 - 2026F |
6.2.3 Kenya Toys and Hobby Goods Market Revenues & Volume, By Offline Sales, 2016 - 2026F |
6.2.4 Kenya Toys and Hobby Goods Market Revenues & Volume, By Others, 2016 - 2026F |
7 Kenya Toys and Hobby Goods Market Import-Export Trade Statistics |
7.1 Kenya Toys and Hobby Goods Market Export to Major Countries |
7.2 Kenya Toys and Hobby Goods Market Imports from Major Countries |
8 Kenya Toys and Hobby Goods Market Key Performance Indicators |
9 Kenya Toys and Hobby Goods Market - Opportunity Assessment |
9.1 Kenya Toys and Hobby Goods Market Opportunity Assessment, By Type, 2019 & 2026F |
9.2 Kenya Toys and Hobby Goods Market Opportunity Assessment, By Application, 2019 & 2026F |
10 Kenya Toys and Hobby Goods Market - Competitive Landscape |
10.1 Kenya Toys and Hobby Goods Market Revenue Share, By Companies, 2019 |
10.2 Kenya Toys and Hobby Goods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |