Product Code: ETC101349 | Publication Date: Jun 2021 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The washing machine market in Kenya is growing due to rising disposable incomes, urbanization, and changing lifestyles. As more households seek convenience and efficiency in laundry care, the demand for washing machines is increasing. The market is driven by the availability of affordable and energy-efficient models, as well as the expansion of retail distribution networks.
The Kenya washing machine market is driven by rising urbanization and increasing disposable incomes, leading to a higher demand for household appliances. The shift towards modern lifestyles and the growing awareness of energy-efficient and water-saving appliances are also significant contributors. Furthermore, technological advancements in washing machine features and the expansion of retail distribution channels are enhancing market growth.
The washing machine market in Kenya encounters several obstacles, including high import tariffs and limited consumer purchasing power. The majority of the population still relies on manual washing methods due to the high cost of washing machines and the lack of affordable options. Additionally, inconsistent power supply and water availability in many regions make the use of washing machines impractical. The market also faces challenges related to inadequate after-sales service and maintenance facilities.
In the washing machine market, the Kenya government has introduced policies to encourage energy efficiency and environmental sustainability. These include subsidies and tax breaks for manufacturers producing energy-efficient appliances, as well as standards and labeling requirements to inform consumers about the energy usage of washing machines. Additionally, there are initiatives to promote local manufacturing and reduce import dependency.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Washing Machine Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Washing Machine Market Revenues & Volume, 2020 & 2027F |
3.3 Kenya Washing Machine Market - Industry Life Cycle |
3.4 Kenya Washing Machine Market - Porter's Five Forces |
3.5 Kenya Washing Machine Market Revenues & Volume Share, By Product, 2020 & 2027F |
3.6 Kenya Washing Machine Market Revenues & Volume Share, By Technology, 2020 & 2027F |
3.7 Kenya Washing Machine Market Revenues & Volume Share, By Capacity, 2020 & 2027F |
3.8 Kenya Washing Machine Market Revenues & Volume Share, By End-use, 2020 & 2027F |
3.9 Kenya Washing Machine Market Revenues & Volume Share, By Application, 2020 & 2027F |
4 Kenya Washing Machine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Washing Machine Market Trends |
6 Kenya Washing Machine Market, By Types |
6.1 Kenya Washing Machine Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Kenya Washing Machine Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 Kenya Washing Machine Market Revenues & Volume, By Fully automatic, 2018 - 2027F |
6.1.4 Kenya Washing Machine Market Revenues & Volume, By Semi-automatic, 2018 - 2027F |
6.1.5 Kenya Washing Machine Market Revenues & Volume, By Dryers, 2018 - 2027F |
6.2 Kenya Washing Machine Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Kenya Washing Machine Market Revenues & Volume, By Smart connected washing machine, 2018 - 2027F |
6.2.3 Kenya Washing Machine Market Revenues & Volume, By Conventional washing machine, 2018 - 2027F |
6.3 Kenya Washing Machine Market, By Capacity |
6.3.1 Overview and Analysis |
6.3.2 Kenya Washing Machine Market Revenues & Volume, By Below 6 kg, 2018 - 2027F |
6.3.3 Kenya Washing Machine Market Revenues & Volume, By 6.1 to 8 kg, 2018 - 2027F |
6.3.4 Kenya Washing Machine Market Revenues & Volume, By Above 8 kg, 2018 - 2027F |
6.4 Kenya Washing Machine Market, By End-use |
6.4.1 Overview and Analysis |
6.4.2 Kenya Washing Machine Market Revenues & Volume, By Commercial, 2018 - 2027F |
6.4.3 Kenya Washing Machine Market Revenues & Volume, By Residential, 2018 - 2027F |
6.5 Kenya Washing Machine Market, By Application |
6.5.1 Overview and Analysis |
6.5.2 Kenya Washing Machine Market Revenues & Volume, By Healthcare, 2018 - 2027F |
6.5.3 Kenya Washing Machine Market Revenues & Volume, By Hospitality, 2018 - 2027F |
6.5.4 Kenya Washing Machine Market Revenues & Volume, By Others, 2018 - 2027F |
7 Kenya Washing Machine Market Import-Export Trade Statistics |
7.1 Kenya Washing Machine Market Export to Major Countries |
7.2 Kenya Washing Machine Market Imports from Major Countries |
8 Kenya Washing Machine Market Key Performance Indicators |
9 Kenya Washing Machine Market - Opportunity Assessment |
9.1 Kenya Washing Machine Market Opportunity Assessment, By Product, 2020 & 2027F |
9.2 Kenya Washing Machine Market Opportunity Assessment, By Technology, 2020 & 2027F |
9.3 Kenya Washing Machine Market Opportunity Assessment, By Capacity, 2020 & 2027F |
9.4 Kenya Washing Machine Market Opportunity Assessment, By End-use, 2020 & 2027F |
9.5 Kenya Washing Machine Market Opportunity Assessment, By Application, 2020 & 2027F |
10 Kenya Washing Machine Market - Competitive Landscape |
10.1 Kenya Washing Machine Market Revenue Share, By Companies, 2020 |
10.2 Kenya Washing Machine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |