| Product Code: ETC11307733 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Waterproof Makeup Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Waterproof Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Waterproof Makeup Market - Industry Life Cycle |
3.4 Kenya Waterproof Makeup Market - Porter's Five Forces |
3.5 Kenya Waterproof Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 Kenya Waterproof Makeup Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Kenya Waterproof Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the harmful effects of regular makeup products on the skin |
4.2.2 Growth in the beauty and cosmetics industry in Kenya |
4.2.3 Rise in disposable income and changing lifestyle leading to higher spending on beauty products |
4.3 Market Restraints |
4.3.1 Limited availability and high prices of waterproof makeup products |
4.3.2 Lack of proper distribution channels in remote areas of Kenya |
4.3.3 Cultural preferences for traditional makeup over waterproof makeup |
5 Kenya Waterproof Makeup Market Trends |
6 Kenya Waterproof Makeup Market, By Types |
6.1 Kenya Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Waterproof Makeup Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Kenya Waterproof Makeup Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.1.4 Kenya Waterproof Makeup Market Revenues & Volume, By Mascara, 2021 - 2031F |
6.1.5 Kenya Waterproof Makeup Market Revenues & Volume, By Lipstick, 2021 - 2031F |
6.1.6 Kenya Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2021 - 2031F |
6.1.7 Kenya Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2021 - 2031F |
6.2 Kenya Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Kenya Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2021 - 2031F |
6.2.3 Kenya Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2021 - 2031F |
6.2.4 Kenya Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2021 - 2031F |
6.2.5 Kenya Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2021 - 2031F |
6.2.6 Kenya Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2021 - 2031F |
6.3 Kenya Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Kenya Waterproof Makeup Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.3.3 Kenya Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 Kenya Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.5 Kenya Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2021 - 2031F |
6.3.6 Kenya Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2021 - 2031F |
6.4 Kenya Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Kenya Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2021 - 2031F |
6.4.3 Kenya Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2021 - 2031F |
6.4.4 Kenya Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2021 - 2031F |
6.4.5 Kenya Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2021 - 2031F |
6.4.6 Kenya Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2021 - 2031F |
7 Kenya Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Kenya Waterproof Makeup Market Export to Major Countries |
7.2 Kenya Waterproof Makeup Market Imports from Major Countries |
8 Kenya Waterproof Makeup Market Key Performance Indicators |
8.1 Number of beauty influencers promoting waterproof makeup products in Kenya |
8.2 Percentage increase in sales of waterproof makeup products year-over-year |
8.3 Number of retail outlets stocking a wide range of waterproof makeup products |
9 Kenya Waterproof Makeup Market - Opportunity Assessment |
9.1 Kenya Waterproof Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Waterproof Makeup Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 Kenya Waterproof Makeup Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Kenya Waterproof Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya Waterproof Makeup Market - Competitive Landscape |
10.1 Kenya Waterproof Makeup Market Revenue Share, By Companies, 2024 |
10.2 Kenya Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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