Market Forecast By Product Type (Regular Brief, Trunks, Boxer Brief, Boxer Shorts, Others), By Distribution Channel (Online, Supermarkets, Hypermarkets, Specialty Stores) And Competitive Landscape
Product Code: ETC029587 | Publication Date: Oct 2020 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Lebanon Men Shorts Market |
Forecast Period | 2025-2031 |
Market Size | USD 810 Million by 2031 |
CAGR | 7.5% |
Growing Sector | Apparel |
The Lebanon Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
In 2025, the Lebanon Men Shorts market is valued at approximately $ 650 million, with a projected compound annual growth rate (CAGR) of 7.5% over the next five years. Additionally, by 2031, the market is expected to reach around $ 810 million. The apparel sector holds significant position in the overall market.
The men’s shorts market in Lebanon is growing steadily, driven by the country’s Mediterranean climate, which encourages demand for comfortable and breathable clothing. Casual wear, including shorts, is a popular choice among Lebanese men, especially during the hot summer months, as lifestyle trends shift towards more relaxed and versatile attire. The market is influenced by a mix of local preferences and global fashion trends, with both international brands and domestic manufacturers catering to a wide spectrum of consumers. The growth of e-commerce platforms in Lebanon has further expanded access to a variety of styles and brands, making shorts a staple in men’s wardrobes. Despite economic challenges, the increasing focus on affordable, quality apparel and a growing interest in sustainable and functional clothing are shaping the future of the men’s shorts market in Lebanon.
According to 6Wresearch, Lebanon Men Shorts market size is projected to grow at a CAGR of 7.5% during 2025-2031. The growth of the men’s shorts market in Lebanon is driven by several factors, including the country’s warm Mediterranean climate, which sustains a year-round demand for breathable and lightweight clothing. The increasing shift toward casual and versatile attire, influenced by global fashion trends and lifestyle changes, has boosted the popularity of shorts among men.
Additionally, the rise of e-commerce platforms has made a wide variety of styles and brands more accessible, particularly to younger, fashion-conscious consumers. However, the market faces significant challenges, such as economic instability and currency fluctuations, which have impacted purchasing power and consumer spending. Competition from imported brands also poses a challenge for local manufacturers, who often struggle to meet quality and pricing expectations. Furthermore, the rising costs of raw materials and limited adoption of sustainable practices hinder market growth, requiring brands to innovate and adapt to remain competitive in a challenging economic environment.
The Lebanon men’s shorts market features a mix of local and international brands catering to diverse consumer needs. Global players such as Nike, Adidas, and Puma dominate the sportswear and athleisure segments, offering performance-oriented and stylish shorts. Fast-fashion brands like Zara, H&M, and Bershka are popular for their trendy and affordable options, appealing to younger consumers. Local brands and manufacturers also play a significant role, providing high-quality, regionally inspired designs at competitive prices.
E-commerce platforms such as Namshi and local online retailers further support market growth by offering a variety of brands and styles to a broader audience. Additionally, some of these players hold majority of the Lebanon Men Shorts market share. Moreover, these companies leverage digital marketing, seasonal promotions, and collaborations with influencers to maintain a strong presence in the competitive Lebanese market.
Government regulations impacting the men’s shorts market in Lebanon focus on ensuring product safety, quality standards, and fair trade practices. The Ministry of Economy and Trade oversees compliance with consumer protection laws, ensuring that garments meet acceptable quality and labeling standards. Import regulations enforced by Lebanese Customs require that clothing, including men’s shorts, adhere to specific safety and quality criteria to prevent the entry of substandard goods.
Additionally, regulations promote transparency in labeling, including material composition and care instructions. Further, these initiatives have further boosted the Lebanon Men Shorts market revenues. Furthermore, while there is no specific emphasis on sustainability mandates yet, growing global pressure may lead to the adoption of eco-friendly regulations in the future. Labor laws also play a role in ensuring ethical practices in garment production, particularly for local manufacturers. These regulations aim to protect consumers, promote fair competition, and encourage the growth of a robust apparel industry in Lebanon.
The future of the men’s shorts market in Lebanon looks promising, driven by evolving consumer preferences, technological advancements, and growing digital penetration. As casual and versatile clothing remains a staple, the demand for innovative designs, such as moisture-wicking and eco-friendly shorts, is expected to grow. The expansion of e-commerce platforms will play a crucial role in market accessibility, especially among younger, tech-savvy consumers. Additionally, the increasing focus on sustainability and ethical production is likely to shape brand strategies, aligning with global fashion trends. Local manufacturers have opportunities to strengthen their market presence by offering affordable yet high-quality options that resonate with price-conscious consumers. Despite economic challenges, the market is set to gradually expand as brands leverage digital marketing, influencer collaborations, and personalized shopping experiences to attract and retain customers.
According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category in Lebanon is experiencing steady growth, driven by rising consumer awareness of comfort, hygiene, and quality in everyday essentials. As men increasingly prioritize functional and breathable undergarments suitable for Lebanon's warm climate, demand for regular briefs has surged. Innovations in fabric technology, such as moisture-wicking and anti-bacterial properties, have further enhanced the appeal of this category. E-commerce growth has also played a pivotal role, providing consumers with access to a wider range of local and international brands. Additionally, the trend toward sustainable and eco-friendly products have encouraged brands to introduce briefs made from organic and recyclable materials.
The specialty stores distribution channel in Lebanon is witnessing steady growth, fueled by a consumer shift towards curated shopping experiences and a preference for high-quality, niche products. These stores, focusing on specific categories such as premium casual wear, sportswear, and designer brands, cater to discerning shoppers seeking exclusive styles and personalized service. Specialty stores also play a significant role in promoting local craftsmanship and smaller brands, offering unique and tailored selections that are not readily available in mass-market outlets. As consumers increasingly value experiential retail, specialty stores are enhancing them in-store offerings with customized fittings, expert consultations, and exclusive promotions.
The Lebanon Men Shorts market report provides a detailed analysis of the following market segments -
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Lebanon Men Shorts Market Overview |
3.1 Lebanon Country Macro Economic Indicators |
3.2 Lebanon Men Shorts Market Revenues & Volume, 2021 & 2031F |
3.3 Lebanon Men Shorts Market - Industry Life Cycle |
3.4 Lebanon Men Shorts Market - Porter's Five Forces |
3.5 Lebanon Men Shorts Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Lebanon Men Shorts Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Lebanon Men Shorts Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Lebanon Men Shorts Market Trends |
6 Lebanon Men Shorts Market, By Types |
6.1 Lebanon Men Shorts Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Lebanon Men Shorts Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Lebanon Men Shorts Market Revenues & Volume, By Regular Brief, 2021 - 2031F |
6.1.4 Lebanon Men Shorts Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.5 Lebanon Men Shorts Market Revenues & Volume, By Boxer Brief, 2021 - 2031F |
6.1.6 Lebanon Men Shorts Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F |
6.1.7 Lebanon Men Shorts Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Lebanon Men Shorts Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Lebanon Men Shorts Market Revenues & Volume, By Online, 2021 - 2031F |
6.2.3 Lebanon Men Shorts Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.2.4 Lebanon Men Shorts Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
6.2.5 Lebanon Men Shorts Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Lebanon Men Shorts Market Import-Export Trade Statistics |
7.1 Lebanon Men Shorts Market Export to Major Countries |
7.2 Lebanon Men Shorts Market Imports from Major Countries |
8 Lebanon Men Shorts Market Key Performance Indicators |
9 Lebanon Men Shorts Market - Opportunity Assessment |
9.1 Lebanon Men Shorts Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Lebanon Men Shorts Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Lebanon Men Shorts Market - Competitive Landscape |
10.1 Lebanon Men Shorts Market Revenue Share, By Companies, 2024 |
10.2 Lebanon Men Shorts Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |