Market Forecast By Raw Material (Barley, Durum Wheat Semolina, Wheat, Maize, Rice, Others), By Product Raw Materials (Canned/Preserved Pasta, Fresh/Chilled Pasta, Dried Pasta, Others), By Distribution Channel (Hypermarkets, Supermarkets, Independent Small Groceries, Discounters, E-commerce Stores, Others) And Competitive Landscape
Product Code: ETC027607 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Lebanon pasta market report thoroughly covers the market by raw material, product raw material and distribution channels. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Lebanon pasta market is anticipated to grow in the forecast period on the account of various factors, including the rising demand for convenience foods, population growth, and increasing disposable incomes. The shift in eating habits has encouraged people to consume more pasta, as it is considered a healthy option compared to other fast foods. There is also a growing trend of pasta being used as a substitute for rice, especially among the younger generation and the introduction of new and innovative pasta sauces has enhanced the popularity of pasta among the Lebanese population.
According to 6Wresearch, the Lebanon pasta market size is projected to grow at the CAGR of 4.2% during the forecast period of 2025-2031. The growth of the Lebanon pasta market can be attributed to several factors, including the rising demand for convenience foods, population growth, and increasing disposable incomes.The shift in eating habits has encouraged people to consume more pasta, as it is considered a healthy option compared to other fast foods. There is also a growing trend of pasta being used as a substitute for rice, especially among the younger generation. Finally, the introduction of new and innovative pasta sauces has enhanced the popularity of pasta among the Lebanese population. One of the major drivers of the Lebanese pasta market is its rich culinary traditions and diverse flavours.
The Lebanese cuisine is a mix of Arabic, Mediterranean, and European influences, resulting in an extensive range of pasta dishes to cater to different tastes and preferences. Another factor contributing to the market's growth is the increasing demand from the tourism industry. Lebanon is a widespread tourist destination, attracting food enthusiasts from across the world who love to try out regional pasta specialities. There are certain challenges present in the which has hindered the Lebanon pasta market Growth. One of the primary concerns is the rising cost of raw materials, primarily wheat flour, which accounts for a important portion of the production cost. Another challenge is the increasing competition from other pasta markets in the region, such as Turkey and Italy, which have established a strong foothold in the global market and are known for their exceptional product superiority.
The Lebanese Government's Ministry of Economy and Trade has introduced several initiatives to support local pasta producers. The "Made in Lebanon" program seeks to empower small and medium-sized enterprises (SMEs) by improving access to financing, technology, and technical expertise. Additionally, the government lowered import tariffs from 30% to 5% on raw materials used to produce pasta, making it easier for local producers to compete with imported pasta. The government has also allocated funds to provide training and export opportunities for local producers to expand their reach in regional and international markets.
Several established and start-up businesses dominate the Pasta Market in Lebanon. The most prominent players in the market include Americana, Ghazelni Group, and Les Moulins La Fayette. Americana is one of the largest producers of pasta in the Middle East, with over 50 years of experience in the food industry. Ghazelni Group has a wide range of pasta products in their portfolio, and their recent partnership with Barilla has helped them expand their product line. Les Moulins La Fayette is a French bakery franchise with outlets all over Lebanon, focusing on providing freshly made pasta to its customer base of restaurants, hotels, and boutiques.
The Lebanon pasta Industry is segmented by the raw material used in the production process. In Lebanon, Durum wheat semolina is the most commonly used raw material, accounting for more than 50% of the market share. It is known to produce a firm and robust texture pasta.
In terms of product material, fresh/chilled pasta is expected to lead the growth in the Lebanese pasta market. Fresh pasta has a shorter shelf life compared to dried or canned, making it an attractive option for consumers who want to enjoy the taste and texture of pasta without the preservatives. Fresh pasta is also preferred in regions where pasta is considered a luxury food item, which is the case in Lebanon and this factor has led to Increase in Lebanon pasta market Share.
According to Ravi Bhandari, Research Head, 6Wresearch, Supermarkets are expected to hold the largest market share in the Lebanese pasta market, followed by hypermarkets and then independent small groceries. This is due to the convenience and accessibility offered by supermarkets and hypermarkets, which allows consumers to easily buy pasta in bulk. However, with the changing consumer habits due to the COVID-19 pandemic, e-commerce stores are expected to experience the highest growth in the distribution sector.
The report offers a comprehensive study of the subsequent market segments:
Hypermarkets
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Lebanon Pasta Market Overview |
3.1 Lebanon Country Macro Economic Indicators |
3.2 Lebanon Pasta Market Revenues & Volume, 2021 & 2031F |
3.3 Lebanon Pasta Market - Industry Life Cycle |
3.4 Lebanon Pasta Market - Porter's Five Forces |
3.5 Lebanon Pasta Market Revenues & Volume Share, By Raw Material, 2024 & 2031F |
3.6 Lebanon Pasta Market Revenues & Volume Share, By Product Raw Materials, 2024 & 2031F |
3.7 Lebanon Pasta Market Revenues & Volume Share, By Distribution Channel, 2024 & 2031F |
4 Lebanon Pasta Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Lebanon Pasta Market Trends |
6 Lebanon Pasta Market, By Types |
6.1 Lebanon Pasta Market, By Raw Material |
6.1.1 Overview and Analysis |
6.1.2 Lebanon Pasta Market Revenues & Volume, By Raw Material, 2021 - 2031F |
6.1.3 Lebanon Pasta Market Revenues & Volume, By Barley, 2021 - 2031F |
6.1.4 Lebanon Pasta Market Revenues & Volume, By Durum Wheat Semolina, 2021 - 2031F |
6.1.5 Lebanon Pasta Market Revenues & Volume, By Wheat, 2021 - 2031F |
6.1.6 Lebanon Pasta Market Revenues & Volume, By Maize, 2021 - 2031F |
6.1.7 Lebanon Pasta Market Revenues & Volume, By Rice, 2021 - 2031F |
6.1.8 Lebanon Pasta Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Lebanon Pasta Market, By Product Raw Materials |
6.2.1 Overview and Analysis |
6.2.2 Lebanon Pasta Market Revenues & Volume, By Canned/Preserved Pasta, 2021 - 2031F |
6.2.3 Lebanon Pasta Market Revenues & Volume, By Fresh/Chilled Pasta, 2021 - 2031F |
6.2.4 Lebanon Pasta Market Revenues & Volume, By Dried Pasta, 2021 - 2031F |
6.2.5 Lebanon Pasta Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Lebanon Pasta Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Lebanon Pasta Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
6.3.3 Lebanon Pasta Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.3.4 Lebanon Pasta Market Revenues & Volume, By Independent Small Groceries, 2021 - 2031F |
6.3.5 Lebanon Pasta Market Revenues & Volume, By Discounters, 2021 - 2031F |
6.3.6 Lebanon Pasta Market Revenues & Volume, By E-commerce Stores, 2021 - 2031F |
6.3.7 Lebanon Pasta Market Revenues & Volume, By Others, 2021 - 2031F |
7 Lebanon Pasta Market Import-Export Trade Statistics |
7.1 Lebanon Pasta Market Export to Major Countries |
7.2 Lebanon Pasta Market Imports from Major Countries |
8 Lebanon Pasta Market Key Performance Indicators |
9 Lebanon Pasta Market - Opportunity Assessment |
9.1 Lebanon Pasta Market Opportunity Assessment, By Raw Material, 2024 & 2031F |
9.2 Lebanon Pasta Market Opportunity Assessment, By Product Raw Materials, 2024 & 2031F |
9.3 Lebanon Pasta Market Opportunity Assessment, By Distribution Channel, 2024 & 2031F |
10 Lebanon Pasta Market - Competitive Landscape |
10.1 Lebanon Pasta Market Revenue Share, By Companies, 2024 |
10.2 Lebanon Pasta Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |